Curator Audience in United States

Curator has an estimated audience of 4,635,885 people in United States. 62.8% are female, 37.2% are male, average age 36.7. Top regions: California, Texas, New York. Top brand affinities: Superman, Art exhibition, Alpine skiing, Livemusic, Do it yourself (DIY).

The average Curator fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Superman, Art exhibition, Alpine skiing, with strongest over-indexing on Superman (1.79× the country average). Demographically, the Curator audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Curator fans

Demographic split for Curator audience in United States
MetricValue
Female62.8%
Male37.2%
Average age36.7
Estimated audience size4,635,885

Audience persona

The typical Curator fan in United States is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Curator in United States
RegionReachAffinity
California660,7681.3×
Texas326,9740.82×
New York308,8631.19×
Florida264,4550.84×
Pennsylvania151,7710.97×
Illinois148,6320.96×
North Carolina136,9070.98×
Ohio136,3520.95×
Georgia134,8600.94×
Virginia127,3071.13×
New Jersey122,5321.04×
Washington115,7431.24×
Massachusetts114,8631.26×
Michigan113,7380.94×
Colorado107,4051.47×
Arizona83,3940.88×
Maryland82,7391.04×
Tennessee80,3010.86×
Indiana65,7990.78×
Minnesota63,1430.95×
Wisconsin62,8510.9×
Oregon59,6351.12×
Missouri59,5940.8×
South Carolina57,5280.82×
Utah54,1881.31×
Connecticut52,5931.13×
Kansas51,2651.4×
Louisiana48,8270.82×
Alabama45,6160.7×
Kentucky43,0280.74×
Nevada42,7330.95×
Oklahoma39,2680.76×
Iowa29,3940.77×
Arkansas27,9120.73×
Idaho26,8441.15×
Mississippi24,8290.65×
Maine21,5421.3×
New Hampshire21,3261.17×
Hawaii19,9721×
Nebraska19,6420.84×
New Mexico19,3630.83×
Montana18,7871.46×
Washington, District of Columbia17,8951.28×
West Virginia16,8150.78×
Rhode Island13,9470.95×
Vermont12,6001.55×
South Dakota10,1920.95×
Delaware9,7890.77×
Alaska9,3770.95×
North Dakota8,5450.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Curator audience
BrandAffinityCategory
Superman1.79×Movies & TV
Art exhibition3.82×Arts & Culture
Alpine skiing3.95×Sports
Livemusic2.53×Music & Radio
Do it yourself (DIY)1.57×Home & Garden
Local food2.31×Food & Beverages
Real property2.45×Home & Garden
Boho-chic3.01×Fashion & Accessoires
Contemporary art2.49×Arts & Culture
Bohemian style3.44×Fashion & Accessoires
Museum2.16×Arts & Culture
Fine art1.97×Business & Career
Wedding dress2.56×Fashion & Accessoires
Renovation1.56×Home & Garden
Etsy1.64×Fashion & Accessoires
Vintage clothing1.94×Fashion & Accessoires
Danish design5.2×Home & Garden
J. C. Penney1.76×Shopping
Travel photography2.35×Technology & Electronics
Art museum1.97×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Curator audience
TraitClusterScore
Design AffinityPREMIUM2.66
Sports ActivityPOWER1.64
SustainabilityBALANCE1.52
Luxury OrientationPREMIUM1.36
IndulgenceJOY1.33
CreativityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Curator
CountryShare
United States34.7%
United Kingdom7.0%
Italy6.5%

See Curator audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Curator have in United States?

Curator has an estimated audience of 4,635,885 people in United States, concentrated in California and Texas.

What is the gender split and age of Curator fans?

62.8% of Curator fans are female, 37.2% are male, with an average age of 36.7 years.

Which brands do Curator fans like most?

Curator fans show strongest brand affinity for Superman (1.79×), Art exhibition (3.82×), and Alpine skiing (3.95×) over the country average.

Where do Curator fans live in United States?

Curator fans in United States are most concentrated in California (reach 660,768), Texas (reach 326,974), and New York (reach 308,863). These three regions account for the largest share of the active audience.

What other brands do Curator fans also like?

Beyond Curator itself, the audience over-indexes on Art exhibition (3.82×), Alpine skiing (3.95×), Livemusic (2.53×), and Do it yourself (DIY) (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Curator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.