Rascasse Audience Intelligence

Curator Audience in United States

A data profile of the people who buy, follow and care about Curator in United States — modelled from more than twelve digital signal sources. Curator has an estimated audience of 4,635,885 people in United States.

#3953among Topic in United States#80in Arts & Culture

The average Curator fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pinterest, Nonprofit organization, Innovation, with strongest over-indexing on Pinterest (1.55× the country average).

Demographically, the Curator audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Curator fan in United States is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Pinterest.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Curator profile in United States.

Audience size
4.6M
in United States
Gender
62.8%♀
37.2% male
Age
36.7
average years
Country rank
#7123
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Curator fans

62.8% are female, 37.2% are male, average age 36.7.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Curator audience in United States
MetricValue
Female62.8%
Male37.2%
Average age36.7
Estimated audience size4,635,885
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Curator audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Curator audience comes from United States.

Worldwide audience distribution share by country for Curator
CountryShare
United States34.7%
United Kingdom7.0%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Curator audience in United States is strongest.

Fig. 05

Top regions by affinity

Curator fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.41×
02Montana~20K1.34×
03Colorado~100K1.33×
04Maine~20K1.33×
05Kansas~50K1.30×
06Washington, District of Columbia~20K1.23×
07Utah~50K1.21×
08California~600K1.20×
09Massachusetts~100K1.17×
10Washington~100K1.15×
11New Hampshire~20K1.12×
12Idaho~30K1.11×
13New York~300K1.10×
14Louisiana~70K1.09×
15Virginia~100K1.08×
16Oregon~60K1.08×
17Connecticut~50K1.08×
18Maryland~90K1.07×
19Hawaii~20K1.07×
20South Dakota~10K1.00×
21Alaska~10K1.00×
22New Jersey~100K0.99×
23Georgia~100K0.98×
24North Dakota~9K0.98×
25North Carolina~100K0.97×
26Rhode Island~10K0.97×
27Pennsylvania~100K0.95×
28Nevada~40K0.95×
29Illinois~100K0.93×
30Ohio~100K0.93×
31Michigan~100K0.93×
32Minnesota~60K0.93×
33Nebraska~20K0.93×
34Wisconsin~60K0.91×
35Arizona~80K0.90×
36New Mexico~20K0.90×
37Tennessee~80K0.88×
38Texas~300K0.87×
39Oklahoma~40K0.87×
40Arkansas~30K0.87×
41Missouri~60K0.86×
42South Carolina~60K0.86×
43Mississippi~30K0.86×
44West Virginia~20K0.86×
45Delaware~10K0.86×
46Florida~300K0.85×
47Indiana~70K0.84×
48Alabama~50K0.84×
49Iowa~30K0.82×
50Kentucky~50K0.81×
Fig. 06

Affinity by region

Affinity by region — Curator, United States
0.81×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Curator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Curator audience
#·InterestCategoryAffinity×
01Art dealerArts & Culture6.83×
02ExhibitionArts & Culture5.02×
03PoliticoPolitics & Society3.59×
04Plastic artsArts & Culture3.03×
05Alpine skiingSports2.75×
06InnovationBusiness & Career2.52×
07New York PostNews2.51×
08Art exhibitionArts & Culture2.43×
09MuseumArts & Culture2.30×
10Vintage clothingFashion & Accessoires2.12×
11Nonprofit organizationPolitics & Society1.85×
12IKEAHome & Garden1.84×
13Fine artBusiness & Career1.80×
14CocktailFood & Beverages1.77×
15Trader Joe'sShopping1.76×
16EtsyFashion & Accessoires1.75×
17GardeningHome & Garden1.72×
18WineFood & Beverages1.62×
19TraditionPolitics & Society1.62×
20PinterestInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Curator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Curator audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.18×
IndulgenceJOY1.72×
Community OrientationOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Curator audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.84×
Quality AwarenessPREMIUM0.95×
Pet OwnershipJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Curator have in United States?

Curator has an estimated audience of 4,635,885 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Curator fans?

62.8% of Curator fans are female, 37.2% are male, with an average age of 36.7 years.

03

Which brands do Curator fans like most?

Curator fans show strongest brand affinity for Pinterest (1.55×), Nonprofit organization (1.85×), and Innovation (2.52×) over the country average.

04

Where do Curator fans live in United States?

Curator fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Curator fans also like?

Beyond Curator itself, the audience over-indexes on Nonprofit organization (1.85×), Innovation (2.52×), Wine (1.62×), and Trader Joe's (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Curator audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Curator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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