Spider Audience in Germany
Spider has an estimated audience of 345,124 people in Germany. 48.6% are female, 51.4% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Mechanic, Gil Ofarim, Heatwave (band), Este, Veneto.
The average Spider fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Mechanic, Gil Ofarim, with strongest over-indexing on Dog breed (1.66× the country average). Demographically, the Spider audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Spider fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 38.0 |
| Estimated audience size | 345,124 |
Audience persona
The typical Spider fan in Germany is balanced, around 38.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,810 | 1.14× |
| Bayern | 61,372 | 1.11× |
| Baden-Württemberg | 47,978 | 1.02× |
| Niedersachsen | 36,844 | 1.1× |
| Hessen | 31,144 | 1.18× |
| Rheinland-Pfalz | 20,821 | 1.2× |
| Berlin | 15,745 | 1.02× |
| Sachsen | 15,260 | 0.9× |
| Schleswig-Holstein | 12,193 | 0.98× |
| Thüringen | 10,773 | 1.23× |
| Sachsen-Anhalt | 7,769 | 0.87× |
| Brandenburg | 7,272 | 0.68× |
| Mecklenburg-Vorpommern | 5,964 | 0.91× |
| Hamburg | 5,635 | 0.72× |
| Saarland | 5,165 | 1.22× |
| Bremen | 2,153 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.66× | Pets & Animals |
| Mechanic | 3.61× | Cars & Mobility |
| Gil Ofarim | 2.13× | Music & Radio |
| Heatwave (band) | 24.97× | Music & Radio |
| Este, Veneto | 2.69× | Travel & Leisure |
| Vocal harmony | 7.62× | Music & Radio |
| Progressive rock | 1.51× | Music & Radio |
| Handmade Gifts | 1.91× | Kids & Family |
| 3D printing | 1.88× | Technology & Electronics |
| Harvey Mudd College | 14.58× | Business & Career |
| OpenJDK | 8.31× | |
| Eindhoven | 1.6× | Travel & Leisure |
| Efficiency | 7.77× | Business & Career |
| Grappling | 1.64× | Sports |
| Information sensitivity | 3.81× | Technology & Electronics |
| Minestrone | 1.66× | Food & Beverages |
| Icon (magazine) | 1.54× | Arts & Culture |
| Justice | 2.23× | Politics & Society |
| Ireen Sheer | 1.64× | Music & Radio |
| Building insulation | 2.41× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.44 |
| Luxury Orientation | PREMIUM | 1.42 |
| Spirituality | BALANCE | 1.34 |
| Convenience Orientation | PREMIUM | 1.27 |
| Individualism | JOY | 1.24 |
| Social Media Usage | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Taiwan | 6.2% |
| Mexico | 4.9% |
See Spider audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Spider have in Germany?
Spider has an estimated audience of 345,124 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spider fans?
48.6% of Spider fans are female, 51.4% are male, with an average age of 38.0 years.
Which brands do Spider fans like most?
Spider fans show strongest brand affinity for Dog breed (1.66×), Mechanic (3.61×), and Gil Ofarim (2.13×) over the country average.
Where do Spider fans live in Germany?
Spider fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,810), Bayern (reach 61,372), and Baden-Württemberg (reach 47,978). These three regions account for the largest share of the active audience.
What other brands do Spider fans also like?
Beyond Spider itself, the audience over-indexes on Mechanic (3.61×), Gil Ofarim (2.13×), Heatwave (band) (24.97×), and Este, Veneto (2.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.