Installation art Audience in Germany
Installation art has an estimated audience of 2,176,087 people in Germany. 34.8% are female, 65.2% are male, average age 43.5. Top brand affinities: Progressive rock, Product design, Haberler, Unique Gifts, Israel.
Top brand affinities include Progressive rock, Product design, Haberler, with strongest over-indexing on Progressive rock (3.07× the country average). Demographically, the Installation art audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Sports Activity, Patriotism.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Installation art fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 43.5 |
| Estimated audience size | 2,176,087 |
Audience persona
The typical Installation art fan in Germany is more male, around 43.5 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.07× | Music & Radio |
| Product design | 2.05× | Business & Career |
| Haberler | 1.57× | News |
| Unique Gifts | 1.6× | Shopping |
| Israel | 1.98× | Travel & Leisure |
| Christmas Gift | 1.53× | Kids & Family |
| Urban horticulture | 1.57× | Home & Garden |
| Esra Erol | 4.58× | Movies & TV |
| KLIX (AM) | 1.99× | Music & Radio |
| Snow White (Fables) | 1.67× | Literature |
| Corona (band) | 1.76× | Music & Radio |
| Golem | 2.1× | Technology & Electronics |
| Home Delivery | 1.78× | Food & Beverages |
| MK | 1.58× | Music & Radio |
| Metamorphoses | 1.73× | Literature |
| Keeper (password manager) | 2.12× | Technology & Electronics |
| Headhunters (film) | 2.18× | Movies & TV |
| Hatten | 2.46× | Travel & Leisure |
| Kerstin Gier | 3.41× | Movies & TV |
| Emperor Entertainment Group | 1.66× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.39 |
| Patriotism | CONSERVATISM | 1.3 |
| Need for Security | CONSERVATISM | 1.27 |
| DIY Mentality | THRILL | 1.25 |
| Career Orientation | POWER | 1.19 |
| Indulgence | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Germany | 11.0% |
| India | 5.8% |
See Installation art audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Installation art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.