Installation art Audience in Germany
Installation art has an estimated audience of 2,176,087 people in Germany. 34.8% are female, 65.2% are male, average age 43.5. Top brand affinities: Independent music, Satire, German television comedy, Rodney Mullen, Etnies.
Top brand affinities include Independent music, Satire, German television comedy, with strongest over-indexing on Independent music (15.23× the country average). Demographically, the Installation art audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Sports Activity, Patriotism.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Installation art fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 43.5 |
| Estimated audience size | 2,176,087 |
Audience persona
The typical Installation art fan in Germany is more male, around 43.5 years old, with strong Sports Activity tendencies and a notable affinity for Independent music.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Independent music | 15.23× | Music & Radio |
| Satire | 7.61× | Literature |
| German television comedy | 8.59× | Movies & TV |
| Rodney Mullen | 61.34× | Sports |
| Etnies | 44.2× | Fashion & Accessoires |
| Allgäu | 6.63× | Travel & Leisure |
| Headphones | 5.55× | Technology & Electronics |
| Western Union | 3.86× | Business & Career |
| Tagesschau | 1.8× | Movies & TV |
| Country rap | 5.3× | Music & Radio |
| Vacations | 2.44× | Travel & Leisure |
| Freeware | 2.25× | Technology & Electronics |
| Family | 1.69× | Kids & Family |
| Breaking news | 2.38× | Movies & TV |
| Bauhaus | 1.84× | Shopping |
| Stuttgart | 2.51× | Travel & Leisure |
| Obi (store) | 1.61× | Shopping |
| Škoda Kodiaq | 4.95× | Cars & Mobility |
| Self care | 2.52× | Health |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.39 |
| Patriotism | CONSERVATISM | 1.3 |
| Need for Security | CONSERVATISM | 1.27 |
| DIY Mentality | THRILL | 1.25 |
| Career Orientation | POWER | 1.19 |
| Indulgence | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Germany | 11.0% |
| India | 5.8% |
See Installation art audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Installation art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.