Mercure Hotels Audience in Germany
Mercure Hotels has an estimated audience of 142,682 people in Germany. 60.3% are female, 39.7% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kryptos, Voo Store, Immowelt, Novotel, Sparkasse.
The average Mercure Hotels fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kryptos, Voo Store, Immowelt, with strongest over-indexing on Kryptos (38.12× the country average). Demographically, the Mercure Hotels audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Mercure Hotels fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 39.2 |
| Estimated audience size | 142,682 |
Audience persona
The typical Mercure Hotels fan in Germany is more female, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for Kryptos.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,549 | 1.28× |
| Bayern | 58,405 | 1.29× |
| Baden-Württemberg | 45,978 | 1.2× |
| Hessen | 31,037 | 1.45× |
| Niedersachsen | 25,957 | 0.95× |
| Rheinland-Pfalz | 18,144 | 1.29× |
| Berlin | 15,713 | 1.25× |
| Schleswig-Holstein | 8,810 | 0.87× |
| Sachsen | 8,021 | 0.58× |
| Hamburg | 7,920 | 1.25× |
| Brandenburg | 7,406 | 0.85× |
| Thüringen | 5,783 | 0.81× |
| Saarland | 4,120 | 1.19× |
| Sachsen-Anhalt | 4,089 | 0.56× |
| Mecklenburg-Vorpommern | 2,801 | 0.52× |
| Bremen | 1,543 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kryptos | 38.12× | Music & Radio |
| Voo Store | 33.2× | Shopping |
| Immowelt | 5.37× | Home & Garden |
| Novotel | 26.22× | Travel & Leisure |
| Sparkasse | 4.83× | Business & Career |
| Burger King | 4.5× | Food & Beverages |
| Netto Marken-Discount | 3.76× | Shopping |
| H-Hotels | 40.83× | Travel & Leisure |
| AllSaints | 28.57× | Shopping |
| TK Maxx | 4.15× | Shopping |
| Veja (magazine) | 34.54× | News |
| Marc Jacobs | 12.39× | Fashion & Accessoires |
| Stella McCartney | 13.48× | Fashion & Accessoires |
| Aral AG | 3.68× | Cars & Mobility |
| Loro Piana | 14.78× | Fashion & Accessoires |
| Soho House (club) | 24.66× | Business & Career |
| Vodafone | 3.68× | Technology & Electronics |
| Commerzbank | 3.4× | Business & Career |
| Edeka | 3.02× | Shopping |
| Miu Miu | 10.8× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.89 |
| Convenience Orientation | PREMIUM | 2.86 |
| Travelling | THRILL | 2.77 |
| Design Affinity | PREMIUM | 2.58 |
| Sustainability | BALANCE | 1.76 |
| DIY Mentality | THRILL | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 21.6% |
| France | 6.4% |
| United Kingdom | 5.4% |
See Mercure Hotels audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Mercure Hotels have in Germany?
Mercure Hotels has an estimated audience of 142,682 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mercure Hotels fans?
60.3% of Mercure Hotels fans are female, 39.7% are male, with an average age of 39.2 years.
Which brands do Mercure Hotels fans like most?
Mercure Hotels fans show strongest brand affinity for Kryptos (38.12×), Voo Store (33.2×), and Immowelt (5.37×) over the country average.
Where do Mercure Hotels fans live in Germany?
Mercure Hotels fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,549), Bayern (reach 58,405), and Baden-Württemberg (reach 45,978). These three regions account for the largest share of the active audience.
What other brands do Mercure Hotels fans also like?
Beyond Mercure Hotels itself, the audience over-indexes on Voo Store (33.2×), Immowelt (5.37×), Novotel (26.22×), and Sparkasse (4.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mercure Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.