Rascasse Audience Intelligence

Mercure Hotels Target Market in Germany

A data profile of the people who buy, follow and care about Mercure Hotels in Germany — modelled from more than twelve digital signal sources. Mercure Hotels has an estimated audience of 268,521 people in Germany.

#2388among Brand in Germany#1531in Travel & Leisure

The average Mercure Hotels fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kryptos, Immowelt, Voo Store, with strongest over-indexing on Kryptos (38.12× the country average).

Demographically, the Mercure Hotels audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mercure Hotels fan in Germany is more female, around 39.2 years old, with strong Design Affinity tendencies and a notable affinity for Kryptos.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercure Hotels profile in Germany.

Audience size
269K
in Germany
Gender
60.3%♀
39.7% male
Age
39.2
average years
Country rank
#18788
Brand in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mercure Hotels

60.3% are female, 39.7% are male, average age 39.2.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Mercure Hotels audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age39.2
Estimated audience size268,521
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Mercure Hotels audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3918%
40-4922%
50+20%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Mercure Hotels audience comes from Germany.

Worldwide audience distribution share by country for Mercure Hotels
CountryShare
China20.8%
Germany7.8%
France5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercure Hotels audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mercure Hotels customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.55×
02Hessen~30K1.40×
03Nordrhein-Westfalen~80K1.38×
04Berlin~20K1.31×
05Saarland~4K1.27×
06Rheinland-Pfalz~20K1.25×
07Bayern~50K1.20×
08Baden-Württemberg~40K1.13×
09Niedersachsen~20K0.90×
10Brandenburg~8K0.89×
11Thüringen~6K0.85×
12Schleswig-Holstein~8K0.82×
13Bremen~2K0.71×
14Sachsen-Anhalt~4K0.61×
15Mecklenburg-Vorpommern~3K0.57×
16Sachsen~8K0.56×
Fig. 06

Affinity by region

Affinity by region — Mercure Hotels, Germany
0.56×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercure Hotels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercure Hotels audience
#·InterestCategoryAffinity×
01H-HotelsTravel & Leisure40.83×
02KryptosMusic & Radio38.12×
03Veja (magazine)News34.54×
04Voo StoreShopping33.20×
05ALEXANDER WANGFashion & Accessoires31.77×
06AllSaintsShopping28.57×
07NovotelTravel & Leisure26.22×
08Soho House (club)Business & Career24.66×
09Loro PianaFashion & Accessoires14.78×
10Stella McCartneyFashion & Accessoires13.48×
11Marc JacobsFashion & Accessoires12.39×
12ChloéFashion & Accessoires9.58×
13ImmoweltHome & Garden5.37×
14SparkasseBusiness & Career4.83×
15Burger KingFood & Beverages4.50×
16TK MaxxShopping4.15×
17Netto Marken-DiscountShopping3.76×
18VodafoneTechnology & Electronics3.68×
19CommerzbankBusiness & Career3.40×
20EdekaShopping3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercure Hotels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercure Hotels audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.72×
Quality AwarenessPREMIUM2.09×
Urban LifestyleOPEN1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercure Hotels audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.37×
Career OrientationPOWER0.42×
Risk AppetiteTHRILL0.43×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mercure Hotels's target market in Germany?

Mercure Hotels's target market in Germany covers an estimated 268,521 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mercure Hotels customers?

60.3% of the Mercure Hotels audience are female, 39.7% are male, with an average age of 39.2 years.

03

Which brands do Mercure Hotels fans like most?

Mercure Hotels fans show strongest brand affinity for Kryptos (38.12×), Immowelt (5.37×), and Voo Store (33.2×) over the country average.

04

Where do Mercure Hotels fans live in Germany?

Mercure Hotels fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mercure Hotels fans also like?

Beyond Mercure Hotels itself, the audience over-indexes on Immowelt (5.37×), Voo Store (33.2×), Novotel (26.22×), and Burger King (4.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Mercure Hotels audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mercure Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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