The Berrics Audience in United States

The Berrics has an estimated audience of 740,781 people in United States. 28.0% are female, 72.0% are male, average age 30.5. Top regions: California, Florida, Texas. Top brand affinities: 3D printing, Dog breed, Home construction, Wim Hof, Yahoo Sports Fantasy.
The average The Berrics fan in United States is 30.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include 3D printing, Dog breed, Home construction, with strongest over-indexing on 3D printing (5.05× the country average). Demographically, the The Berrics audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: POI
Demographics of The Berrics fans
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 30.5 |
| Estimated audience size | 740,781 |
Audience persona
The typical The Berrics fan in United States is more male, around 30.5 years old, with strong Sustainability tendencies and a notable affinity for 3D printing.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 226,623 | 2.78× |
| Florida | 48,651 | 0.97× |
| Texas | 42,613 | 0.67× |
| New York | 37,839 | 0.91× |
| Illinois | 23,060 | 0.93× |
| Washington | 18,891 | 1.27× |
| Arizona | 17,882 | 1.18× |
| Pennsylvania | 17,804 | 0.71× |
| North Carolina | 16,363 | 0.73× |
| Oregon | 15,868 | 1.87× |
| Georgia | 15,119 | 0.66× |
| Virginia | 15,061 | 0.83× |
| Colorado | 14,652 | 1.25× |
| Ohio | 14,511 | 0.64× |
| Michigan | 14,223 | 0.73× |
| New Jersey | 12,929 | 0.69× |
| Massachusetts | 12,706 | 0.87× |
| Minnesota | 10,270 | 0.97× |
| Tennessee | 9,220 | 0.62× |
| Missouri | 8,872 | 0.74× |
| Wisconsin | 8,842 | 0.79× |
| Nevada | 8,767 | 1.22× |
| Indiana | 8,678 | 0.64× |
| Maryland | 8,100 | 0.64× |
| Utah | 7,989 | 1.2× |
| Connecticut | 6,096 | 0.82× |
| South Carolina | 5,691 | 0.51× |
| Kentucky | 5,405 | 0.58× |
| Oklahoma | 5,217 | 0.63× |
| Louisiana | 4,496 | 0.47× |
| Alabama | 4,447 | 0.43× |
| Mississippi | 4,109 | 0.67× |
| Idaho | 3,855 | 1.04× |
| New Mexico | 3,770 | 1.01× |
| Kansas | 3,615 | 0.62× |
| Arkansas | 3,369 | 0.55× |
| Hawaii | 3,222 | 1.01× |
| Iowa | 3,203 | 0.52× |
| West Virginia | 3,131 | 0.91× |
| Alaska | 3,125 | 1.97× |
| Rhode Island | 3,114 | 1.32× |
| Nebraska | 2,947 | 0.79× |
| New Hampshire | 2,795 | 0.96× |
| Montana | 2,724 | 1.33× |
| South Dakota | 2,688 | 1.57× |
| North Dakota | 2,618 | 1.72× |
| Wyoming | 2,533 | 2.31× |
| Maine | 2,490 | 0.94× |
| Vermont | 2,450 | 1.88× |
| Delaware | 2,231 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3D printing | 5.05× | Technology & Electronics |
| Dog breed | 2.13× | Pets & Animals |
| Home construction | 2.49× | Home & Garden |
| Wim Hof | 17.87× | Sports |
| Yahoo Sports Fantasy | 8.84× | |
| Combat sport | 1.81× | Sports |
| Home equity | 2.02× | Home & Garden |
| Ellen Burstyn | 8.26× | Movies & TV |
| Minnesota | 1.56× | Travel & Leisure |
| Bank account | 2.11× | Business & Career |
| Israel | 1.8× | Travel & Leisure |
| Urban Outfitters | 1.56× | Shopping |
| Product design | 1.62× | Business & Career |
| Iron Man (film) | 3.72× | Movies & TV |
| Fantasy Football | 9.48× | Internet & Social Media |
| Staycation | 2.45× | Home & Garden |
| iPEC Coaching | 14.8× | Business & Career |
| edureka | 26.89× | Business & Career |
| N1 road (South Africa) | 2.96× | Travel & Leisure |
| Kelli O'Hara | 12.28× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.33 |
| Early Adopter Mentality | POWER | 2.38 |
| Indulgence | JOY | 1.74 |
| LGBTQ+ Identity | OPEN | 1.71 |
| Sports Activity | POWER | 1.51 |
| Risk Appetite | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.0% |
| Japan | 8.3% |
| Brazil | 5.7% |
See The Berrics audiences in other countries
More Sports audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does The Berrics have in United States?
The Berrics has an estimated audience of 740,781 people in United States, concentrated in California and Florida.
What is the gender split and age of The Berrics fans?
28.0% of The Berrics fans are female, 72.0% are male, with an average age of 30.5 years.
Which brands do The Berrics fans like most?
The Berrics fans show strongest brand affinity for 3D printing (5.05×), Dog breed (2.13×), and Home construction (2.49×) over the country average.
Where do The Berrics fans live in United States?
The Berrics fans in United States are most concentrated in California (reach 226,623), Florida (reach 48,651), and Texas (reach 42,613). These three regions account for the largest share of the active audience.
What other brands do The Berrics fans also like?
Beyond The Berrics itself, the audience over-indexes on Dog breed (2.13×), Home construction (2.49×), Wim Hof (17.87×), and Yahoo Sports Fantasy (8.84×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Berrics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.