The Berrics Audience in United States

The Berrics has an estimated audience of 740,781 people in United States. 28.0% are female, 72.0% are male, average age 30.5. Top regions: California, Florida, Texas. Top brand affinities: Autism Awareness, DeviantArt, Jonah Hill, Diabetes mellitus awareness, Takashi Murakami.

The average The Berrics fan in United States is 30.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Autism Awareness, DeviantArt, Jonah Hill, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the The Berrics audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI

Demographics of The Berrics fans

Demographic split for The Berrics audience in United States
MetricValue
Female28.0%
Male72.0%
Average age30.5
Estimated audience size740,781

Audience persona

The typical The Berrics fan in United States is more male, around 30.5 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for The Berrics in United States
RegionReachAffinity
California226,6232.78×
Florida48,6510.97×
Texas42,6130.67×
New York37,8390.91×
Illinois23,0600.93×
Washington18,8911.27×
Arizona17,8821.18×
Pennsylvania17,8040.71×
North Carolina16,3630.73×
Oregon15,8681.87×
Georgia15,1190.66×
Virginia15,0610.83×
Colorado14,6521.25×
Ohio14,5110.64×
Michigan14,2230.73×
New Jersey12,9290.69×
Massachusetts12,7060.87×
Minnesota10,2700.97×
Tennessee9,2200.62×
Missouri8,8720.74×
Wisconsin8,8420.79×
Nevada8,7671.22×
Indiana8,6780.64×
Maryland8,1000.64×
Utah7,9891.2×
Connecticut6,0960.82×
South Carolina5,6910.51×
Kentucky5,4050.58×
Oklahoma5,2170.63×
Louisiana4,4960.47×
Alabama4,4470.43×
Mississippi4,1090.67×
Idaho3,8551.04×
New Mexico3,7701.01×
Kansas3,6150.62×
Arkansas3,3690.55×
Hawaii3,2221.01×
Iowa3,2030.52×
West Virginia3,1310.91×
Alaska3,1251.97×
Rhode Island3,1141.32×
Nebraska2,9470.79×
New Hampshire2,7950.96×
Montana2,7241.33×
South Dakota2,6881.57×
North Dakota2,6181.72×
Wyoming2,5332.31×
Maine2,4900.94×
Vermont2,4501.88×
Delaware2,2311.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Berrics audience
BrandAffinityCategory
Autism Awareness19.03×Health
DeviantArt13.28×Internet & Social Media
Jonah Hill26.48×Movies & TV
Diabetes mellitus awareness12.48×Health
Takashi Murakami46.27×Arts & Culture
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Stussy14.8×Fashion & Accessoires
Nike Skateboarding18.52×Sports
DC Shoes20.71×Fashion & Accessoires
Income tax13.19×Business & Career
Hayley Williams17.87×Music & Radio
Volcom24.17×Fashion & Accessoires
Zumiez14.46×Sports
Supreme8.26×Fashion & Accessoires
Streetwear4.65×Fashion & Accessoires
ASAP Rocky10.44×Music & Radio
Toyota Supra12.04×Cars & Mobility
Tony Hawk17.23×Sports
RVCA20.54×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Berrics audience
TraitClusterScore
SustainabilityBALANCE3.33
Early Adopter MentalityPOWER2.38
IndulgenceJOY1.74
LGBTQ+ IdentityOPEN1.71
Sports ActivityPOWER1.51
Risk AppetiteTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for The Berrics
CountryShare
United States51.0%
Japan8.3%
Brazil5.7%

See The Berrics audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does The Berrics have in United States?

The Berrics has an estimated audience of 740,781 people in United States, concentrated in California and Florida.

What is the gender split and age of The Berrics fans?

28.0% of The Berrics fans are female, 72.0% are male, with an average age of 30.5 years.

Which brands do The Berrics fans like most?

The Berrics fans show strongest brand affinity for Autism Awareness (19.03×), DeviantArt (13.28×), and Jonah Hill (26.48×) over the country average.

Where do The Berrics fans live in United States?

The Berrics fans in United States are most concentrated in California (reach 226,623), Florida (reach 48,651), and Texas (reach 42,613). These three regions account for the largest share of the active audience.

What other brands do The Berrics fans also like?

Beyond The Berrics itself, the audience over-indexes on DeviantArt (13.28×), Jonah Hill (26.48×), Diabetes mellitus awareness (12.48×), and Takashi Murakami (46.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Berrics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.