Rascasse Audience Intelligence

The Berrics Audience in United States

A data profile of the people who buy, follow and care about The Berrics in United States — modelled from more than twelve digital signal sources. The Berrics has an estimated audience of 740,781 people in United States.

#2747among POI in United States#2704in Sports

The average The Berrics fan in United States is 30.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Party dress, DeviantArt, Jonah Hill, with strongest over-indexing on Party dress (152.34× the country average).

Demographically, the The Berrics audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Berrics fan in United States is more male, around 30.5 years old, with strong Indulgence tendencies and a notable affinity for Party dress.

Category: Sports · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Berrics profile in United States.

Audience size
741K
in United States
Gender
28.0%♀
72.0% male
Age
30.5
average years
Country rank
#28858
POI in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Berrics fans

28.0% are female, 72.0% are male, average age 30.5.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for The Berrics audience in United States
MetricValue
Female28.0%
Male72.0%
Average age30.5
Estimated audience size740,781
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the The Berrics audience in United States
Age bracketShare%
16-1933%
20-2937%
30-3918%
40-498%
50+4%
Fig. 04

Worldwide distribution

51.0%

of the worldwide The Berrics audience comes from United States.

Worldwide audience distribution share by country for The Berrics
CountryShare
United States51.0%
Japan8.3%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Berrics audience in United States is strongest.

Fig. 05

Top regions by affinity

The Berrics fans by region: top regions in United States
#RegionReachAffinity×
01California~200K2.43×
02Oregon~10K1.33×
03Alaska~2K1.20×
04Vermont~2K1.20×
05North Dakota~2K1.17×
06South Dakota~2K1.16×
07Colorado~10K1.10×
08Washington~20K1.09×
09Montana~2K1.08×
10Utah~7K1.07×
11Rhode Island~3K1.07×
12Delaware~2K1.07×
13Arizona~20K1.04×
14Nevada~7K1.03×
15Idaho~4K1.03×
16Hawaii~3K1.03×
17New Hampshire~3K1.02×
18West Virginia~3K1.01×
19Maine~3K1.01×
20Virginia~20K1.00×
21New Mexico~4K1.00×
22Washington, District of Columbia~2K0.97×
23Nebraska~4K0.96×
24Connecticut~7K0.94×
25Mississippi~6K0.94×
26Minnesota~10K0.93×
27Arkansas~6K0.93×
28Kansas~5K0.93×
29Iowa~6K0.91×
30Massachusetts~10K0.90×
31Wisconsin~10K0.90×
32Oklahoma~7K0.90×
33Illinois~20K0.89×
34Kentucky~8K0.89×
35Missouri~10K0.88×
36Louisiana~8K0.88×
37Florida~40K0.87×
38New York~40K0.86×
39Alabama~9K0.86×
40Michigan~20K0.85×
41Indiana~10K0.85×
42South Carolina~9K0.85×
43Tennessee~10K0.84×
44Maryland~10K0.84×
45Pennsylvania~20K0.82×
46North Carolina~20K0.81×
47New Jersey~20K0.81×
48Georgia~20K0.79×
49Ohio~20K0.78×
50Texas~50K0.72×
Fig. 06

Affinity by region

Affinity by region — The Berrics, United States
0.72×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Berrics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Berrics audience
#·InterestCategoryAffinity×
01Party dressFashion & Accessoires152.34×
02Rodney MullenSports80.86×
03Takashi MurakamiArts & Culture51.07×
04Bowling for SoupMusic & Radio45.60×
05Tony HawkSports37.12×
06Van Gogh MuseumArts & Culture31.56×
07Jonah HillMovies & TV28.22×
08DeviantArtInternet & Social Media25.95×
09Mac DeMarcoMusic & Radio23.10×
10VolcomFashion & Accessoires22.69×
11KAWS (artist)Arts & Culture20.26×
12Seth GreenMovies & TV20.00×
13Hayley WilliamsMusic & Radio18.53×
14DC ShoesFashion & Accessoires17.71×
15Nike SkateboardingSports15.06×
16SurflineSports13.80×
17MGMTMusic & Radio13.33×
18ZumiezSports11.36×
19BMXSports11.20×
20Alison BrieMovies & TV8.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Berrics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Berrics audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.67×
SustainabilityBALANCE1.67×
PatriotismCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Berrics audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
DIY MentalityTHRILL0.68×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Berrics have in United States?

The Berrics has an estimated audience of 740,781 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Berrics fans?

28.0% of The Berrics fans are female, 72.0% are male, with an average age of 30.5 years.

03

Which brands do The Berrics fans like most?

The Berrics fans show strongest brand affinity for Party dress (152.34×), DeviantArt (25.95×), and Jonah Hill (28.22×) over the country average.

04

Where do The Berrics fans live in United States?

The Berrics fans in United States are most concentrated in California (reach ~200K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Berrics fans also like?

Beyond The Berrics itself, the audience over-indexes on DeviantArt (25.95×), Jonah Hill (28.22×), Tony Hawk (37.12×), and Takashi Murakami (51.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See The Berrics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Berrics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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