Wet Hot American Summer Audience in United States

Wet Hot American Summer logo

Wet Hot American Summer has an estimated audience of 620,763 people in United States. 47.3% are female, 52.7% are male, average age 39.0. Top regions: California, New York, Texas. Top brand affinities: Winona Ryder, The IT Crowd, Megan Mullally, EuroTrip, Natural Born Killers.

The average Wet Hot American Summer fan in United States is 39.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Winona Ryder, The IT Crowd, Megan Mullally, with strongest over-indexing on Winona Ryder (71.57× the country average). Demographically, the Wet Hot American Summer audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Wet Hot American Summer fans

Demographic split for Wet Hot American Summer audience in United States
MetricValue
Female47.3%
Male52.7%
Average age39.0
Estimated audience size620,763

Audience persona

The typical Wet Hot American Summer fan in United States is balanced, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Winona Ryder.

Top regions in United States

Top regions ranked by reach for Wet Hot American Summer in United States
RegionReachAffinity
California65,8610.96×
New York41,5521.2×
Texas36,8030.69×
Florida26,4550.63×
Pennsylvania23,9041.14×
Illinois22,8881.11×
Ohio20,0171.05×
Massachusetts18,1701.49×
Michigan16,7521.03×
North Carolina16,1380.86×
Washington15,8361.27×
New Jersey15,816
Georgia14,3350.75×
Virginia13,1600.87×
Colorado12,9661.33×
Oregon11,2921.59×
Minnesota11,2031.26×
Missouri11,1141.11×
Wisconsin11,0741.19×
Tennessee10,8440.87×
Indiana10,6710.94×
Arizona9,9540.79×
Maryland9,4210.88×
Kentucky7,1120.91×
Connecticut6,9341.11×
South Carolina6,6390.71×
Louisiana6,1140.76×
Oklahoma5,9230.86×
Alabama5,7530.66×
Iowa5,5051.08×
Utah5,0920.92×
Kansas4,7450.97×
Maine4,4952.02×
Nevada3,9830.66×
Arkansas3,8260.75×
New Hampshire3,4961.43×
Nebraska2,9380.94×
Idaho2,8420.91×
Mississippi2,5550.5×
Rhode Island2,4581.24×
Washington, District of Columbia2,3471.26×
New Mexico2,2730.73×
West Virginia2,2070.76×
Montana2,1011.22×
Vermont2,0051.84×
Hawaii1,6010.6×
Delaware1,3720.8×
Alaska1,2850.97×
South Dakota1,1580.81×
North Dakota1,0150.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wet Hot American Summer audience
BrandAffinityCategory
Winona Ryder71.57×Movies & TV
The IT Crowd304.69×Movies & TV
Megan Mullally118.01×Movies & TV
EuroTrip109.95×Movies & TV
Natural Born Killers142.44×Movies & TV
Jack Nicholson50.31×Movies & TV
Dumb and Dumber62.31×Movies & TV
Toni Collette70.02×Movies & TV
Zoolander62.63×Movies & TV
Twin Peaks23.59×Movies & TV
Autism Awareness19.03×Health
Google Voice20×Technology & Electronics
The Big Lebowski38.8×Movies & TV
Diabetes mellitus awareness12.48×Health
Donnie Darko26.39×Movies & TV
Nicolas Cage19.3×Movies & TV
Boardwalk Empire37.07×Movies & TV
Melissa McCarthy19.23×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wet Hot American Summer audience
TraitClusterScore
Risk AppetiteTHRILL1.95
TraditionCONSERVATISM1.59
LGBTQ+ IdentityOPEN1.37
Social Media UsageJOY1.36
Design AffinityPREMIUM1.24
Early Adopter MentalityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Wet Hot American Summer
CountryShare
United States76.0%
United Kingdom5.6%
Australia3.7%

See Wet Hot American Summer audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Wet Hot American Summer have in United States?

Wet Hot American Summer has an estimated audience of 620,763 people in United States, concentrated in California and New York.

What is the gender split and age of Wet Hot American Summer fans?

47.3% of Wet Hot American Summer fans are female, 52.7% are male, with an average age of 39.0 years.

Which brands do Wet Hot American Summer fans like most?

Wet Hot American Summer fans show strongest brand affinity for Winona Ryder (71.57×), The IT Crowd (304.69×), and Megan Mullally (118.01×) over the country average.

Where do Wet Hot American Summer fans live in United States?

Wet Hot American Summer fans in United States are most concentrated in California (reach 65,861), New York (reach 41,552), and Texas (reach 36,803). These three regions account for the largest share of the active audience.

What other brands do Wet Hot American Summer fans also like?

Beyond Wet Hot American Summer itself, the audience over-indexes on The IT Crowd (304.69×), Megan Mullally (118.01×), EuroTrip (109.95×), and Natural Born Killers (142.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wet Hot American Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.