Rascasse Audience Intelligence

Wet Hot American Summer Audience in United States

A data profile of the people who buy, follow and care about Wet Hot American Summer in United States — modelled from more than twelve digital signal sources. Wet Hot American Summer has an estimated audience of 636,015 people in United States.

#2711among Movie / TV Show / Series in United States#5909in Movies & TV

The average Wet Hot American Summer fan in United States is 39.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Winona Ryder, Jack Nicholson, Toni Collette, with strongest over-indexing on Winona Ryder (94.4× the country average).

Demographically, the Wet Hot American Summer audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wet Hot American Summer fan in United States is balanced, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Winona Ryder.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wet Hot American Summer profile in United States.

Audience size
636K
in United States
Gender
47.3%♀
52.7% male
Age
39.0
average years
Country rank
#31702
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wet Hot American Summer viewers

47.3% are female, 52.7% are male, average age 39.0.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Wet Hot American Summer audience in United States
MetricValue
Female47.3%
Male52.7%
Average age39.0
Estimated audience size636,015
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Wet Hot American Summer audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

76.0%

of the worldwide Wet Hot American Summer audience comes from United States.

Worldwide audience distribution share by country for Wet Hot American Summer
CountryShare
United States76.0%
United Kingdom5.6%
Australia3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wet Hot American Summer audience in United States is strongest.

Fig. 05

Top regions by affinity

Wet Hot American Summer fans by region: top regions in United States
#RegionReachAffinity×
01Maine~4K1.91×
02Vermont~2K1.71×
03Oregon~10K1.50×
04Massachusetts~20K1.41×
05New Hampshire~3K1.39×
06Montana~2K1.30×
07Colorado~10K1.26×
08Minnesota~10K1.24×
09Washington~20K1.23×
10Wisconsin~10K1.23×
11Rhode Island~2K1.22×
12Washington, District of Columbia~2K1.17×
13Connecticut~7K1.12×
14Pennsylvania~20K1.11×
15New York~40K1.09×
16Iowa~6K1.08×
17Missouri~10K1.07×
18Illinois~20K1.06×
19Michigan~20K1.05×
20Ohio~20K1.04×
21Kansas~5K1.04×
22Nebraska~3K1.03×
23Alaska~1K1.01×
24Idaho~3K1.00×
25Utah~5K0.97×
26South Dakota~1K0.97×
27North Dakota~1K0.95×
28Indiana~10K0.94×
29California~60K0.91×
30Kentucky~7K0.91×
31New Jersey~10K0.90×
32Tennessee~10K0.86×
33West Virginia~2K0.86×
34Delaware~1K0.86×
35Oklahoma~6K0.85×
36Maryland~9K0.84×
37Virginia~10K0.83×
38North Carolina~20K0.82×
39Arkansas~4K0.82×
40Arizona~10K0.80×
41New Mexico~2K0.78×
42Louisiana~6K0.77×
43South Carolina~7K0.75×
44Georgia~10K0.70×
45Alabama~6K0.70×
46Hawaii~2K0.69×
47Nevada~4K0.68×
48Texas~40K0.66×
49Florida~30K0.62×
50Mississippi~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Wet Hot American Summer, United States
0.62×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wet Hot American Summer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wet Hot American Summer audience
#·InterestCategoryAffinity×
01EuroTripMovies & TV154.61×
02Natural Born KillersMovies & TV125.06×
03Toni ColletteMovies & TV114.29×
04Megan MullallyMovies & TV94.98×
05Winona RyderMovies & TV94.40×
06Dumb and DumberMovies & TV85.26×
07Jack NicholsonMovies & TV80.74×
08The Big LebowskiMovies & TV66.20×
09ZoolanderMovies & TV64.94×
10The IT CrowdMovies & TV64.88×
11Donnie DarkoMovies & TV39.48×
12Fear and Loathing in Las Vegas (film)Movies & TV37.23×
13Twin PeaksMovies & TV32.93×
14Kate McKinnonMovies & TV30.15×
15Nicolas CageMovies & TV28.88×
16Melissa McCarthyMovies & TV24.15×
17GoodfellasMovies & TV20.79×
18Sean PennMovies & TV17.41×
19Robin WilliamsMovies & TV15.50×
20Aaron RodgersSports10.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wet Hot American Summer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wet Hot American Summer audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
TraditionCONSERVATISM1.54×
Social Media UsageJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wet Hot American Summer audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Luxury OrientationPREMIUM0.65×
Price SensitivityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wet Hot American Summer have in United States?

Wet Hot American Summer has an estimated audience of 636,015 people in United States, concentrated in California and New York.

02

What is the gender split and age of Wet Hot American Summer viewers?

47.3% of Wet Hot American Summer fans are female, 52.7% are male, with an average age of 39.0 years.

03

Which brands do Wet Hot American Summer fans like most?

Wet Hot American Summer fans show strongest brand affinity for Winona Ryder (94.4×), Jack Nicholson (80.74×), and Toni Collette (114.29×) over the country average.

04

Where do Wet Hot American Summer fans live in United States?

Wet Hot American Summer fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Wet Hot American Summer fans also like?

Beyond Wet Hot American Summer itself, the audience over-indexes on Jack Nicholson (80.74×), Toni Collette (114.29×), EuroTrip (154.61×), and Dumb and Dumber (85.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wet Hot American Summer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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