Scott Pilgrim Audience in United States

Scott Pilgrim logo

Scott Pilgrim has an estimated audience of 1,789,873 people in United States. 37.1% are female, 62.9% are male, average age 30.7. Top regions: California, Texas, Florida. Top brand affinities: SaGa (series), Josh Brolin, Regular Show, Scott Pilgrim vs. the World, The Amazing World of Gumball.

The average Scott Pilgrim fan in United States is 30.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include SaGa (series), Josh Brolin, Regular Show, with strongest over-indexing on SaGa (series) (481.83× the country average). Demographically, the Scott Pilgrim audience skews more male with an average age of 30.7, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

Demographics of Scott Pilgrim fans

Demographic split for Scott Pilgrim audience in United States
MetricValue
Female37.1%
Male62.9%
Average age30.7
Estimated audience size1,789,873

Audience persona

The typical Scott Pilgrim fan in United States is more male, around 30.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for SaGa (series).

Top regions in United States

Top regions ranked by reach for Scott Pilgrim in United States
RegionReachAffinity
California292,8021.49×
Texas211,1531.37×
Florida120,6141×
New York99,3990.99×
Illinois64,1461.08×
Georgia61,0771.11×
Arizona60,9161.67×
Pennsylvania56,9390.94×
North Carolina50,4830.94×
Ohio49,3770.9×
Michigan46,1610.99×
Washington43,1681.2×
New Jersey42,2320.93×
Virginia42,0000.96×
Indiana34,5721.06×
Tennessee34,1440.95×
Colorado33,4391.19×
Massachusetts31,1270.88×
Maryland29,5860.96×
Missouri28,6870.99×
Oklahoma25,3751.28×
Alabama25,3611.01×
Oregon24,5241.2×
Nevada24,3501.41×
Wisconsin23,2180.86×
South Carolina22,4470.83×
Kentucky22,0160.98×
Minnesota21,3100.83×
Utah21,1711.32×
Louisiana19,5350.85×
Connecticut15,2850.85×
Arkansas14,4620.98×
Kansas13,8740.98×
Iowa12,5930.85×
New Mexico12,5841.4×
Mississippi10,7890.73×
Idaho9,0041×
Nebraska7,3140.81×
West Virginia7,0450.85×
Hawaii6,9430.9×
New Hampshire5,5370.79×
Rhode Island5,0320.88×
Maine4,9170.77×
Alaska4,9001.28×
Montana4,8640.98×
Washington, District of Columbia3,9220.73×
Delaware3,8270.78×
South Dakota3,4620.84×
North Dakota3,2050.87×
Vermont2,3680.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scott Pilgrim audience
BrandAffinityCategory
SaGa (series)481.83×Games
Josh Brolin50.91×Movies & TV
Regular Show37.29×Movies & TV
Scott Pilgrim vs. the World97.56×Movies & TV
The Amazing World of Gumball77.93×Movies & TV
Elliot Page34.63×Movies & TV
Michael Cera34.63×Movies & TV
Coraline (film)24.66×Movies & TV
Catherine O'Hara10.97×Movies & TV
Godzilla8.29×Movies & TV
Superman4.15×Movies & TV
A Clockwork Orange (film)55.3×Movies & TV
Batman: The Killing Joke85.82×Literature
Peacemaker5.31×Movies & TV
San Diego Comic-Con International19.19×Literature
Image Comics16.64×Literature
Limited liability company6.58×Business & Career
Chuck Norris8.09×Movies & TV
Brie Larson20.64×Movies & TV
Mckenna Grace9.49×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scott Pilgrim audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.19
ExtroversionTHRILL1.66
Early Adopter MentalityPOWER1.52
Social Media UsageJOY1.19
Luxury OrientationPREMIUM1.19
Urban LifestyleOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Scott Pilgrim
CountryShare
United States33.0%
Brazil9.8%
Mexico6.6%

See Scott Pilgrim audiences in other countries

More Comics audiences in United States

Frequently asked questions

How many fans does Scott Pilgrim have in United States?

Scott Pilgrim has an estimated audience of 1,789,873 people in United States, concentrated in California and Texas.

What is the gender split and age of Scott Pilgrim fans?

37.1% of Scott Pilgrim fans are female, 62.9% are male, with an average age of 30.7 years.

Which brands do Scott Pilgrim fans like most?

Scott Pilgrim fans show strongest brand affinity for SaGa (series) (481.83×), Josh Brolin (50.91×), and Regular Show (37.29×) over the country average.

Where do Scott Pilgrim fans live in United States?

Scott Pilgrim fans in United States are most concentrated in California (reach 292,802), Texas (reach 211,153), and Florida (reach 120,614). These three regions account for the largest share of the active audience.

What other brands do Scott Pilgrim fans also like?

Beyond Scott Pilgrim itself, the audience over-indexes on Josh Brolin (50.91×), Regular Show (37.29×), Scott Pilgrim vs. the World (97.56×), and The Amazing World of Gumball (77.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scott Pilgrim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.