Rascasse Audience Intelligence

Scott Pilgrim Audience in United States

A data profile of the people who buy, follow and care about Scott Pilgrim in United States — modelled from more than twelve digital signal sources. Scott Pilgrim has an estimated audience of 1,750,191 people in United States.

#9among Comics in United States#93among Book / Manga / Comic in United States#275in Literature

The average Scott Pilgrim fan in United States is 30.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include SaGa (series), Josh Brolin, Scott Pilgrim vs. the World, with strongest over-indexing on SaGa (series) (481.83× the country average).

Demographically, the Scott Pilgrim audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scott Pilgrim fan in United States is more male, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for SaGa (series).

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scott Pilgrim profile in United States.

Audience size
1.8M
in United States
Gender
37.1%♀
62.9% male
Age
30.7
average years
Country rank
#15792
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scott Pilgrim fans

37.1% are female, 62.9% are male, average age 30.7.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for Scott Pilgrim audience in United States
MetricValue
Female37.1%
Male62.9%
Average age30.7
Estimated audience size1,750,191
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Scott Pilgrim audience in United States
Age bracketShare%
16-1948%
20-2920%
30-3911%
40-497%
50+14%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Scott Pilgrim audience comes from United States.

Worldwide audience distribution share by country for Scott Pilgrim
CountryShare
United States30.9%
Brazil9.3%
Mexico6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scott Pilgrim audience in United States is strongest.

Fig. 05

Top regions by affinity

Scott Pilgrim fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~60K1.56×
02New Mexico~10K1.47×
03California~300K1.43×
04Nevada~20K1.38×
05Utah~20K1.34×
06Texas~200K1.32×
07Alaska~5K1.30×
08Oklahoma~20K1.25×
09Oregon~20K1.20×
10Washington~40K1.17×
11Colorado~30K1.14×
12Georgia~60K1.06×
13Indiana~30K1.04×
14Illinois~60K1.03×
15Idaho~9K1.03×
16Arkansas~10K1.01×
17Kansas~10K1.01×
18Montana~5K1.01×
19Missouri~30K0.99×
20Kentucky~20K0.99×
21Maryland~30K0.97×
22Alabama~20K0.97×
23Florida~100K0.96×
24Michigan~40K0.96×
25Virginia~40K0.96×
26New York~90K0.94×
27Pennsylvania~60K0.93×
28North Carolina~50K0.92×
29Tennessee~30K0.92×
30Hawaii~7K0.92×
31Rhode Island~5K0.92×
32North Dakota~3K0.92×
33Ohio~50K0.90×
34South Dakota~4K0.90×
35New Jersey~40K0.89×
36West Virginia~7K0.89×
37Iowa~10K0.88×
38Nebraska~8K0.87×
39Massachusetts~30K0.86×
40Wisconsin~20K0.86×
41Louisiana~20K0.86×
42Connecticut~20K0.85×
43Delaware~4K0.85×
44South Carolina~20K0.84×
45Minnesota~20K0.83×
46Vermont~3K0.82×
47New Hampshire~6K0.81×
48Maine~5K0.81×
49Mississippi~10K0.77×
50Washington, District of Columbia~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Scott Pilgrim, United States
0.75×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scott Pilgrim audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scott Pilgrim audience
#·InterestCategoryAffinity×
01SaGa (series)Games481.83×
02Scott Pilgrim vs. the WorldMovies & TV97.56×
03Batman: The Killing JokeLiterature85.82×
04The Amazing World of GumballMovies & TV77.93×
05The Emperor's New GrooveMovies & TV60.45×
06A Clockwork Orange (film)Movies & TV55.30×
07Josh BrolinMovies & TV50.91×
08Regular ShowMovies & TV37.29×
09Elliot PageMovies & TV34.63×
10Michael CeraMovies & TV34.63×
11Coraline (film)Movies & TV24.66×
12Brie LarsonMovies & TV20.64×
13San Diego Comic-Con InternationalLiterature19.19×
14Image ComicsLiterature16.64×
15Catherine O'HaraMovies & TV10.97×
16GodzillaMovies & TV8.29×
17Chuck NorrisMovies & TV8.09×
18Limited liability companyBusiness & Career6.58×
19PeacemakerMovies & TV5.31×
20SupermanMovies & TV4.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scott Pilgrim audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scott Pilgrim audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.87×
Early Adopter MentalityPOWER1.59×
Social Media UsageJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scott Pilgrim audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
Design AffinityPREMIUM0.67×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scott Pilgrim have in United States?

Scott Pilgrim has an estimated audience of 1,750,191 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scott Pilgrim fans?

37.1% of Scott Pilgrim fans are female, 62.9% are male, with an average age of 30.7 years.

03

Which brands do Scott Pilgrim fans like most?

Scott Pilgrim fans show strongest brand affinity for SaGa (series) (481.83×), Josh Brolin (50.91×), and Scott Pilgrim vs. the World (97.56×) over the country average.

04

Where do Scott Pilgrim fans live in United States?

Scott Pilgrim fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Scott Pilgrim fans also like?

Beyond Scott Pilgrim itself, the audience over-indexes on Josh Brolin (50.91×), Scott Pilgrim vs. the World (97.56×), Regular Show (37.29×), and Elliot Page (34.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comics audiences in United States

See Scott Pilgrim audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scott Pilgrim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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