Rascasse Audience Intelligence

The Amazing World of Gumball Audience in United States

A data profile of the people who buy, follow and care about The Amazing World of Gumball in United States — modelled from more than twelve digital signal sources. The Amazing World of Gumball has an estimated audience of 889,919 people in United States.

#496among TV series in United States#2075among Movie / TV Show / Series in United States#4709in Movies & TV

The average The Amazing World of Gumball fan in United States is 28.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, The Cleveland Show, Scott Pilgrim, with strongest over-indexing on Scooby-Doo (81.51× the country average).

Demographically, the The Amazing World of Gumball audience skews balanced with an average age of 28.4, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Amazing World of Gumball fan in United States is balanced, around 28.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Scooby-Doo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Amazing World of Gumball profile in United States.

Audience size
890K
in United States
Gender
49.0%♀
51.0% male
Age
28.4
average years
Country rank
#25589
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Amazing World of Gumball viewers

49.0% are female, 51.0% are male, average age 28.4.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for The Amazing World of Gumball audience in United States
MetricValue
Female49.0%
Male51.0%
Average age28.4
Estimated audience size889,919
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the The Amazing World of Gumball audience in United States
Age bracketShare%
16-1951%
20-2922%
30-3915%
40-497%
50+5%
Fig. 04

Worldwide distribution

40.7%

of the worldwide The Amazing World of Gumball audience comes from United States.

Worldwide audience distribution share by country for The Amazing World of Gumball
CountryShare
United States40.7%
Italy6.5%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Amazing World of Gumball audience in United States is strongest.

Fig. 05

Top regions by affinity

The Amazing World of Gumball fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.38×
02Texas~100K1.37×
03Arkansas~10K1.34×
04Georgia~40K1.32×
05Alabama~20K1.31×
06Oklahoma~10K1.23×
07Tennessee~30K1.22×
08New Mexico~7K1.22×
09Louisiana~20K1.21×
10Arizona~30K1.17×
11Maryland~20K1.17×
12California~100K1.14×
13North Carolina~40K1.14×
14South Carolina~20K1.12×
15Nevada~10K1.12×
16Kentucky~10K1.10×
17Utah~10K1.08×
18Virginia~30K1.07×
19Florida~80K1.06×
20Indiana~20K1.05×
21Kansas~9K1.04×
22New Jersey~30K1.03×
23New York~60K1.02×
24Ohio~30K1.02×
25Pennsylvania~40K1.01×
26Illinois~40K1.01×
27Missouri~20K1.01×
28Oregon~10K1.00×
29West Virginia~5K1.00×
30Michigan~30K0.99×
31Delaware~3K0.97×
32Idaho~5K0.94×
33Washington~20K0.93×
34Connecticut~10K0.93×
35Alaska~2K0.93×
36Rhode Island~3K0.92×
37Nebraska~5K0.87×
38North Dakota~2K0.85×
39Colorado~10K0.84×
40Wisconsin~10K0.84×
41South Dakota~2K0.84×
42Iowa~7K0.80×
43Hawaii~4K0.80×
44Massachusetts~20K0.78×
45Maine~3K0.78×
46Montana~2K0.78×
47New Hampshire~3K0.76×
48Washington, District of Columbia~2K0.75×
49Minnesota~10K0.74×
50Vermont~1K0.69×
Fig. 06

Affinity by region

Affinity by region — The Amazing World of Gumball, United States
0.69×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Amazing World of Gumball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Amazing World of Gumball audience
#·InterestCategoryAffinity×
01The Cleveland ShowMovies & TV114.94×
02Scooby-DooMovies & TV81.51×
03Scott PilgrimLiterature77.93×
04Danny PhantomMovies & TV52.13×
05The Loud HouseMovies & TV38.92×
06Agents of S.H.I.E.L.D.Movies & TV36.80×
07Steven UniverseMovies & TV33.58×
08Kim PossibleMovies & TV26.17×
09Kung Fu PandaMovies & TV25.88×
10MonstersMovies & TV23.21×
11ZootopiaMovies & TV20.96×
12Josh BrolinMovies & TV20.00×
13MegamindMovies & TV20.00×
14Sarah Michelle GellarMovies & TV19.69×
15Adventure TimeMovies & TV19.47×
16ShrekMovies & TV15.98×
17ArrowMovies & TV9.05×
18PokémonGames6.61×
19Pizza HutFood & Beverages4.98×
20SubwayFood & Beverages4.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Amazing World of Gumball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Amazing World of Gumball audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.86×
Urban LifestyleOPEN1.50×
Pet OwnershipJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Amazing World of Gumball audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.48×
Design AffinityPREMIUM0.62×
Career OrientationPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Amazing World of Gumball have in United States?

The Amazing World of Gumball has an estimated audience of 889,919 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Amazing World of Gumball viewers?

49.0% of The Amazing World of Gumball fans are female, 51.0% are male, with an average age of 28.4 years.

03

Which brands do The Amazing World of Gumball fans like most?

The Amazing World of Gumball fans show strongest brand affinity for Scooby-Doo (81.51×), The Cleveland Show (114.94×), and Scott Pilgrim (77.93×) over the country average.

04

Where do The Amazing World of Gumball fans live in United States?

The Amazing World of Gumball fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Amazing World of Gumball fans also like?

Beyond The Amazing World of Gumball itself, the audience over-indexes on The Cleveland Show (114.94×), Scott Pilgrim (77.93×), Monsters (23.21×), and Danny Phantom (52.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Amazing World of Gumball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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