Betty Boop Audience in United States

Betty Boop logo

Betty Boop has an estimated audience of 2,453,123 people in United States. 80.3% are female, 19.7% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Panama, JTV (Indonesia), Picnic, Mad About You.

The average Betty Boop fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Panama, JTV (Indonesia), with strongest over-indexing on Whataburger (1.62× the country average). Demographically, the Betty Boop audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comics

Demographics of Betty Boop fans

Demographic split for Betty Boop audience in United States
MetricValue
Female80.3%
Male19.7%
Average age42.7
Estimated audience size2,453,123

Audience persona

The typical Betty Boop fan in United States is more female, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Betty Boop in United States
RegionReachAffinity
California417,2001.55×
Texas296,6741.41×
Florida208,7561.26×
New York167,2761.22×
Georgia92,3561.22×
Illinois87,7901.07×
Pennsylvania87,0741.05×
North Carolina82,1221.11×
Ohio72,6260.96×
Arizona67,0701.34×
New Jersey66,6391.07×
Michigan63,5990.99×
Virginia56,6960.95×
Washington48,9510.99×
Tennessee48,2060.98×
Indiana47,4571.06×
Massachusetts45,2430.94×
Maryland45,1751.07×
Colorado41,1491.06×
Missouri39,8381.01×
Louisiana38,2341.21×
Nevada36,1751.52×
South Carolina36,1070.98×
Alabama33,6010.98×
Oklahoma31,0981.14×
Kentucky30,6051×
Oregon29,6831.06×
Wisconsin28,8160.78×
Minnesota27,3970.78×
Connecticut25,4041.03×
Utah23,9781.09×
Mississippi21,8611.08×
Arkansas21,2351.05×
Kansas19,3261×
New Mexico16,5551.35×
Iowa16,2600.8×
Idaho11,2260.91×
Nebraska10,6570.87×
West Virginia10,3720.91×
Hawaii9,5700.91×
Rhode Island7,2270.93×
New Hampshire6,3810.66×
Maine6,2290.71×
Washington, District of Columbia6,1930.84×
Delaware5,9630.88×
Montana4,9600.73×
Alaska4,2250.81×
South Dakota3,9760.7×
North Dakota3,3330.66×
Vermont2,7000.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Betty Boop audience
BrandAffinityCategory
Whataburger1.62×Food & Beverages
Panama1.54×Travel & Leisure
JTV (Indonesia)2.1×
Picnic1.56×Kids & Family
Mad About You2.78×Movies & TV
Ural Mountains2.58×Travel & Leisure
Cockpit1.71×Travel & Leisure
Cachorros1.93×Pets & Animals
Cachorros1.73×Pets & Animals
Ohio State Buckeyes women's basketball1.57×Sports
Cachaça1.98×Food & Beverages
JBM3.79×Music & Radio
Mount Takao2.02×Travel & Leisure
Jbc2.04×Kids & Family
Albert Hammond, Jr.1.51×Music & Radio
Ext JS1.66×Technology & Electronics
Junior Chamber International1.5×Politics & Society
Goldberg Variations1.77×Music & Radio
JTG2.09×Sports
Jamnalal Bajaj Institute of Management Studies2.61×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Betty Boop audience
TraitClusterScore
Convenience OrientationPREMIUM1.36
TraditionCONSERVATISM1.3
IndividualismJOY1.27
Community OrientationOPEN1.23
Family OrientationCONSERVATISM1.15
Price SensitivityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Betty Boop
CountryShare
United States29.3%
Brazil8.9%
Italy4.7%

See Betty Boop audiences in other countries

More Comics audiences in United States

Frequently asked questions

How many fans does Betty Boop have in United States?

Betty Boop has an estimated audience of 2,453,123 people in United States, concentrated in California and Texas.

What is the gender split and age of Betty Boop fans?

80.3% of Betty Boop fans are female, 19.7% are male, with an average age of 42.7 years.

Which brands do Betty Boop fans like most?

Betty Boop fans show strongest brand affinity for Whataburger (1.62×), Panama (1.54×), and JTV (Indonesia) (2.1×) over the country average.

Where do Betty Boop fans live in United States?

Betty Boop fans in United States are most concentrated in California (reach 417,200), Texas (reach 296,674), and Florida (reach 208,756). These three regions account for the largest share of the active audience.

What other brands do Betty Boop fans also like?

Beyond Betty Boop itself, the audience over-indexes on Panama (1.54×), JTV (Indonesia) (2.1×), Picnic (1.56×), and Mad About You (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Betty Boop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.