A data profile of the people who buy, follow and care about Scott Pilgrim vs. the World in United States — modelled from more than twelve digital signal sources. Scott Pilgrim vs. the World has an estimated audience of 1,288,952 people in United States.
The average Scott Pilgrim vs. the World fan in United States is 38.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
The key figures that characterise the Scott Pilgrim vs. the World profile in United States.
40.0% are female, 60.0% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 38.0 |
| Estimated audience size | 1,288,952 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Scott Pilgrim vs. the World audience comes from United States.
| Country | Share |
|---|---|
| United States | 49.7% |
| United Kingdom | 6.5% |
| Canada | 5.1% |
Where the Scott Pilgrim vs. the World audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~20K | 1.36× | |
| 02 | California | ~200K | 1.33× | |
| 03 | Arizona | ~40K | 1.31× | |
| 04 | Texas | ~200K | 1.28× | |
| 05 | New Mexico | ~8K | 1.22× | |
| 06 | Nevada | ~20K | 1.19× | |
| 07 | Oklahoma | ~20K | 1.18× | |
| 08 | Idaho | ~8K | 1.17× | |
| 09 | Oregon | ~20K | 1.16× | |
| 10 | Illinois | ~50K | 1.14× | |
| 11 | Alaska | ~3K | 1.11× | |
| 12 | Indiana | ~30K | 1.10× | |
| 13 | Washington | ~30K | 1.09× | |
| 14 | Georgia | ~50K | 1.08× | |
| 15 | Colorado | ~20K | 1.07× | |
| 16 | Kansas | ~10K | 1.02× | |
| 17 | Montana | ~4K | 1.01× | |
| 18 | Kentucky | ~20K | 1.00× | |
| 19 | Iowa | ~10K | 1.00× | |
| 20 | Nebraska | ~7K | 1.00× | |
| 21 | Missouri | ~20K | 0.99× | |
| 22 | Michigan | ~30K | 0.97× | |
| 23 | North Carolina | ~40K | 0.96× | |
| 24 | Arkansas | ~10K | 0.96× | |
| 25 | New York | ~70K | 0.95× | |
| 26 | Pennsylvania | ~40K | 0.95× | |
| 27 | Ohio | ~40K | 0.95× | |
| 28 | Virginia | ~30K | 0.95× | |
| 29 | Delaware | ~4K | 0.95× | |
| 30 | Hawaii | ~6K | 0.94× | |
| 31 | Rhode Island | ~4K | 0.94× | |
| 32 | South Dakota | ~3K | 0.94× | |
| 33 | Maryland | ~20K | 0.93× | |
| 34 | Connecticut | ~10K | 0.92× | |
| 35 | Minnesota | ~20K | 0.91× | |
| 36 | North Dakota | ~3K | 0.91× | |
| 37 | Florida | ~80K | 0.90× | |
| 38 | New Jersey | ~30K | 0.90× | |
| 39 | Massachusetts | ~20K | 0.90× | |
| 40 | Wisconsin | ~20K | 0.90× | |
| 41 | Maine | ~4K | 0.90× | |
| 42 | Tennessee | ~20K | 0.89× | |
| 43 | West Virginia | ~6K | 0.89× | |
| 44 | Vermont | ~2K | 0.88× | |
| 45 | Alabama | ~20K | 0.87× | |
| 46 | Louisiana | ~20K | 0.87× | |
| 47 | New Hampshire | ~5K | 0.86× | |
| 48 | Washington, District of Columbia | ~4K | 0.86× | |
| 49 | South Carolina | ~20K | 0.84× | |
| 50 | Mississippi | ~10K | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Scott Pilgrim vs. the World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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