Scott Pilgrim vs. the World Audience in United States

Scott Pilgrim vs. the World has an estimated audience of 1,374,281 people in United States. 40.0% are female, 60.0% are male, average age 38.0. Top regions: California, Texas, Florida.

The average Scott Pilgrim vs. the World fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Scott Pilgrim vs. the World audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Scott Pilgrim vs. the World fans

Demographic split for Scott Pilgrim vs. the World audience in United States
MetricValue
Female40.0%
Male60.0%
Average age38.0
Estimated audience size1,374,281

Top regions in United States

Top regions ranked by reach for Scott Pilgrim vs. the World in United States
RegionReachAffinity
California218,9431.45×
Texas156,4711.32×
Florida88,6140.95×
New York74,7460.97×
Illinois52,5211.15×
Georgia44,8921.06×
Pennsylvania43,3260.94×
North Carolina41,3231×
Ohio41,2490.97×
Arizona39,3341.4×
Michigan34,4670.96×
New Jersey32,9340.94×
Virginia32,7550.98×
Washington31,2691.13×
Indiana26,2011.04×
Massachusetts25,9860.96×
Tennessee25,5220.93×
Colorado25,2951.17×
Missouri22,3491.01×
Maryland21,8400.92×
Oregon18,0911.15×
Utah17,9831.46×
Wisconsin17,7420.86×
Kentucky17,6231.02×
Oklahoma17,5621.15×
South Carolina17,3760.84×
Minnesota17,3380.88×
Nevada16,7541.26×
Alabama15,9430.83×
Louisiana14,6610.83×
Connecticut12,6530.92×
Arkansas11,4091.01×
Kansas10,8001×
Iowa10,5210.93×
Mississippi8,7990.78×
New Mexico8,4301.22×
Idaho7,4131.08×
Nebraska6,8470.99×
Hawaii5,6000.95×
West Virginia5,0060.78×
New Hampshire4,5470.84×
Montana4,0141.05×
Maine3,9550.8×
Rhode Island3,8960.89×
Washington, District of Columbia3,4290.83×
Delaware3,2100.85×
Alaska3,0261.03×
South Dakota2,6880.85×
North Dakota2,5260.89×
Vermont2,2280.92×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scott Pilgrim vs. the World audience
TraitClusterScore
Early Adopter MentalityPOWER1.78
LGBTQ+ IdentityOPEN1.63
Convenience OrientationPREMIUM1.39
Social Media UsageJOY1.32
Urban LifestyleOPEN1.29
ExtroversionTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Scott Pilgrim vs. the World
CountryShare
United States51.7%
United Kingdom6.2%
Brazil5.0%

See Scott Pilgrim vs. the World audiences in other countries

More Action audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Scott Pilgrim vs. the World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.