Rascasse Audience Intelligence

World of Warcraft: Mists of Pandaria Audience in United States

A data profile of the people who buy, follow and care about World of Warcraft: Mists of Pandaria in United States — modelled from more than twelve digital signal sources. World of Warcraft: Mists of Pandaria has an estimated audience of 368,219 people in United States.

#641among Video / Board Game in United States#988in Games

The average World of Warcraft: Mists of Pandaria fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Wii Sports, Diablo (series), with strongest over-indexing on Micro Center (24.69× the country average).

Demographically, the World of Warcraft: Mists of Pandaria audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World of Warcraft: Mists of Pandaria fan in United States is more male, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World of Warcraft: Mists of Pandaria profile in United States.

Audience size
368K
in United States
Gender
15.0%♀
85.0% male
Age
34.9
average years
Country rank
#43439
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World of Warcraft: Mists of Pandaria fans

15.0% are female, 85.0% are male, average age 34.9.

Fig. 02

Gender split

15.0%
Female
85.0%
Male
Demographic split for World of Warcraft: Mists of Pandaria audience in United States
MetricValue
Female15.0%
Male85.0%
Average age34.9
Estimated audience size368,219
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the World of Warcraft: Mists of Pandaria audience in United States
Age bracketShare%
16-1925%
20-2928%
30-3921%
40-4915%
50+11%
Fig. 04

Worldwide distribution

44.1%

of the worldwide World of Warcraft: Mists of Pandaria audience comes from United States.

Worldwide audience distribution share by country for World of Warcraft: Mists of Pandaria
CountryShare
United States44.1%
Brazil8.9%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World of Warcraft: Mists of Pandaria audience in United States is strongest.

Fig. 05

Top regions by affinity

World of Warcraft: Mists of Pandaria fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~3K1.53×
02Alaska~1K1.38×
03Washington~9K1.28×
04Ohio~10K1.26×
05Oregon~5K1.22×
06Arkansas~4K1.20×
07Kentucky~5K1.17×
08Utah~4K1.14×
09North Dakota<1K1.10×
10Colorado~6K1.09×
11New Hampshire~2K1.09×
12Nevada~4K1.08×
13Oklahoma~4K1.06×
14South Dakota<1K1.06×
15Minnesota~6K1.05×
16Kansas~3K1.04×
17Maine~1K1.03×
18West Virginia~2K1.02×
19Montana~1K1.00×
20Vermont<1K1.00×
21Arizona~7K0.98×
22Missouri~6K0.97×
23Tennessee~7K0.96×
24Nebraska~2K0.96×
25Wisconsin~5K0.95×
26Louisiana~4K0.95×
27Iowa~3K0.95×
28Hawaii~2K0.95×
29Rhode Island~1K0.95×
30Indiana~6K0.94×
31New Mexico~2K0.94×
32Delaware<1K0.94×
33Michigan~9K0.91×
34Mississippi~3K0.90×
35Washington, District of Columbia~1K0.90×
36Massachusetts~6K0.89×
37Connecticut~3K0.89×
38Florida~20K0.88×
39Alabama~4K0.87×
40Illinois~10K0.86×
41California~30K0.85×
42Pennsylvania~10K0.85×
43North Carolina~9K0.85×
44Virginia~8K0.84×
45South Carolina~5K0.84×
46Texas~30K0.82×
47Maryland~5K0.82×
48Georgia~9K0.81×
49New Jersey~7K0.77×
50New York~10K0.71×
Fig. 06

Affinity by region

Affinity by region — World of Warcraft: Mists of Pandaria, United States
0.71×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World of Warcraft: Mists of Pandaria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World of Warcraft: Mists of Pandaria audience
#·InterestCategoryAffinity×
01Wii SportsGames116.70×
02Ark: Survival EvolvedGames79.13×
03Detroit: Become HumanGames64.62×
04Cooler MasterTechnology & Electronics47.53×
05Seagate TechnologyTechnology & Electronics42.97×
06RuneScapeGames41.87×
07Path of ExileGames40.35×
08Tom's HardwareTechnology & Electronics38.93×
09Western DigitalTechnology & Electronics38.08×
10Water coolingTechnology & Electronics37.73×
11SteelSeriesGames29.59×
12ActivisionGames28.68×
13Fry's ElectronicsShopping26.28×
14DigimonKids & Family24.99×
15Micro CenterShopping24.69×
16Diablo (series)Games23.47×
17MotherboardTechnology & Electronics20.85×
18NeweggShopping14.82×
19PokémonGames5.59×
20Mobile gameGames4.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World of Warcraft: Mists of Pandaria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World of Warcraft: Mists of Pandaria audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.94×
PatriotismCONSERVATISM1.86×
Need for SecurityCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World of Warcraft: Mists of Pandaria audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
DIY MentalityTHRILL0.69×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World of Warcraft: Mists of Pandaria have in United States?

World of Warcraft: Mists of Pandaria has an estimated audience of 368,219 people in United States, concentrated in California and Texas.

02

What is the gender split and age of World of Warcraft: Mists of Pandaria fans?

15.0% of World of Warcraft: Mists of Pandaria fans are female, 85.0% are male, with an average age of 34.9 years.

03

Which brands do World of Warcraft: Mists of Pandaria fans like most?

World of Warcraft: Mists of Pandaria fans show strongest brand affinity for Micro Center (24.69×), Wii Sports (116.7×), and Diablo (series) (23.47×) over the country average.

04

Where do World of Warcraft: Mists of Pandaria fans live in United States?

World of Warcraft: Mists of Pandaria fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do World of Warcraft: Mists of Pandaria fans also like?

Beyond World of Warcraft: Mists of Pandaria itself, the audience over-indexes on Wii Sports (116.7×), Diablo (series) (23.47×), Ark: Survival Evolved (79.13×), and RuneScape (41.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for World of Warcraft: Mists of Pandaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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