World of Warcraft: Mists of Pandaria Audience in United States

World of Warcraft: Mists of Pandaria logo

World of Warcraft: Mists of Pandaria has an estimated audience of 368,785 people in United States. 15.0% are female, 85.0% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Wikia, Lulu 黃路梓茵, Gordita, Hope For Paws, Iration.

The average World of Warcraft: Mists of Pandaria fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wikia, Lulu 黃路梓茵, Gordita, with strongest over-indexing on Wikia (42.18× the country average). Demographically, the World of Warcraft: Mists of Pandaria audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of World of Warcraft: Mists of Pandaria fans

Demographic split for World of Warcraft: Mists of Pandaria audience in United States
MetricValue
Female15.0%
Male85.0%
Average age34.9
Estimated audience size368,785

Audience persona

The typical World of Warcraft: Mists of Pandaria fan in United States is more male, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikia.

Top regions in United States

Top regions ranked by reach for World of Warcraft: Mists of Pandaria in United States
RegionReachAffinity
California35,0730.86×
Texas27,1630.86×
Florida23,3210.93×
New York14,1660.69×
Ohio11,9011.05×
Washington11,5131.56×
Michigan10,4901.09×
Illinois10,3850.85×
North Carolina10,2040.92×
Pennsylvania9,7130.78×
Georgia8,7280.77×
Virginia8,2700.92×
Arizona7,9341.05×
Tennessee7,9181.07×
Missouri7,2751.22×
Oregon6,9881.65×
Colorado6,6561.15×
Indiana6,5550.97×
New Jersey6,1720.66×
Massachusetts5,8820.81×
Wisconsin5,8751.06×
Kentucky5,8621.27×
Oklahoma5,4111.32×
Minnesota5,1590.98×
Maryland4,8560.77×
South Carolina4,8000.87×
Alabama4,4350.86×
Nevada4,1771.17×
Utah3,9111.18×
Louisiana3,6490.77×
Arkansas3,5601.17×
Kansas3,3871.17×
Iowa2,9710.98×
Connecticut2,8900.78×
Idaho2,7971.51×
Mississippi2,0760.68×
West Virginia1,9931.16×
Nebraska1,7360.94×
New Hampshire1,7081.18×
Maine1,4581.1×
New Mexico1,4080.76×
Hawaii1,1950.75×
Alaska1,1531.46×
Montana1,1441.12×
South Dakota1,0271.2×
Rhode Island9510.81×
North Dakota8001.06×
Delaware6820.67×
Wyoming5801.06×
Washington, District of Columbia5740.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World of Warcraft: Mists of Pandaria audience
BrandAffinityCategory
Wikia42.18×Internet & Social Media
Lulu 黃路梓茵18.54×Movies & TV
Gordita64.02×Food & Beverages
Hope For Paws96.13×Pets & Animals
Iration39.69×Music & Radio
Passaic County, New Jersey20.67×Travel & Leisure
Monogram5.44×Home & Garden
Elizabethtown College26.13×Business & Career
Grammarly6.12×Business & Career
Home staging6.77×Home & Garden
Pro-Ject5.1×Music & Radio
Elsword20×Games
Home construction1.58×Home & Garden
Combat sport1.75×Sports
Humor Absurdo69.55×Movies & TV
Atkins diet4.29×Health
Nebraska Cornhuskers football2.95×Sports
ENA (Emergency Nurses Association)9.61×Health
Eyelashes Regrow12.15×Beauty & Wellness
Cam Ward2.87×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World of Warcraft: Mists of Pandaria audience
TraitClusterScore
Early Adopter MentalityPOWER1.79
LGBTQ+ IdentityOPEN1.65
Need for SecurityCONSERVATISM1.41
TraditionCONSERVATISM1.28
Risk AppetiteTHRILL1.2
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for World of Warcraft: Mists of Pandaria
CountryShare
United States44.0%
Brazil8.9%
Germany6.8%

See World of Warcraft: Mists of Pandaria audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does World of Warcraft: Mists of Pandaria have in United States?

World of Warcraft: Mists of Pandaria has an estimated audience of 368,785 people in United States, concentrated in California and Texas.

What is the gender split and age of World of Warcraft: Mists of Pandaria fans?

15.0% of World of Warcraft: Mists of Pandaria fans are female, 85.0% are male, with an average age of 34.9 years.

Which brands do World of Warcraft: Mists of Pandaria fans like most?

World of Warcraft: Mists of Pandaria fans show strongest brand affinity for Wikia (42.18×), Lulu 黃路梓茵 (18.54×), and Gordita (64.02×) over the country average.

Where do World of Warcraft: Mists of Pandaria fans live in United States?

World of Warcraft: Mists of Pandaria fans in United States are most concentrated in California (reach 35,073), Texas (reach 27,163), and Florida (reach 23,321). These three regions account for the largest share of the active audience.

What other brands do World of Warcraft: Mists of Pandaria fans also like?

Beyond World of Warcraft: Mists of Pandaria itself, the audience over-indexes on Lulu 黃路梓茵 (18.54×), Gordita (64.02×), Hope For Paws (96.13×), and Iration (39.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World of Warcraft: Mists of Pandaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.