Rascasse Audience Intelligence

Wuxia Audience in United States

A data profile of the people who buy, follow and care about Wuxia in United States — modelled from more than twelve digital signal sources. Wuxia has an estimated audience of 1,091,712 people in United States.

#115among Fictional Character in United States#451in Literature

The average Wuxia fan in United States is 38.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Diablo (series), Firefox, Dustin Hoffman, with strongest over-indexing on Diablo (series) (41.3× the country average).

Demographically, the Wuxia audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wuxia fan in United States is balanced, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Diablo (series).

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wuxia profile in United States.

Audience size
1.1M
in United States
Gender
52.0%♀
48.0% male
Age
38.7
average years
Country rank
#22300
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wuxia fans

52.0% are female, 48.0% are male, average age 38.7.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Wuxia audience in United States
MetricValue
Female52.0%
Male48.0%
Average age38.7
Estimated audience size1,091,712
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Wuxia audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3919%
40-4922%
50+19%
Fig. 04

Worldwide distribution

38.7%

of the worldwide Wuxia audience comes from United States.

Worldwide audience distribution share by country for Wuxia
CountryShare
United States38.7%
India8.3%
Malaysia7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wuxia audience in United States is strongest.

Fig. 05

Top regions by affinity

Wuxia fans by region: top regions in United States
#RegionReachAffinity×
01Washington~40K1.68×
02Oregon~20K1.45×
03California~200K1.42×
04Hawaii~6K1.31×
05New York~70K1.19×
06Massachusetts~30K1.19×
07Maryland~20K1.16×
08Virginia~30K1.15×
09Minnesota~20K1.15×
10Alaska~3K1.10×
11Louisiana~20K1.08×
12Oklahoma~10K1.06×
13Maine~4K1.05×
14Georgia~30K1.04×
15Nevada~10K1.03×
16Washington, District of Columbia~3K1.03×
17Vermont~2K1.02×
18Illinois~40K1.01×
19Connecticut~10K1.00×
20Kansas~9K1.00×
21Utah~10K0.99×
22Indiana~20K0.98×
23Wisconsin~20K0.98×
24Missouri~20K0.97×
25Colorado~20K0.97×
26Rhode Island~3K0.97×
27Texas~90K0.96×
28New Hampshire~4K0.96×
29North Carolina~30K0.95×
30Kentucky~10K0.95×
31Arkansas~9K0.95×
32Idaho~5K0.95×
33Pennsylvania~30K0.94×
34New Jersey~30K0.94×
35Arizona~20K0.93×
36Nebraska~5K0.93×
37North Dakota~2K0.93×
38West Virginia~5K0.92×
39Delaware~3K0.92×
40South Dakota~2K0.92×
41Alabama~10K0.90×
42Montana~3K0.90×
43Tennessee~20K0.89×
44Florida~70K0.88×
45Ohio~30K0.88×
46Michigan~30K0.88×
47New Mexico~5K0.88×
48Mississippi~8K0.87×
49Iowa~8K0.87×
50South Carolina~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Wuxia, United States
0.81×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wuxia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wuxia audience
#·InterestCategoryAffinity×
01Hyrule WarriorsGames69.18×
02Bank for International SettlementsPolitics & Society53.28×
03Dustin HoffmanMovies & TV51.03×
04Kung Fu HustleMovies & TV46.35×
05FirefoxInternet & Social Media42.08×
06Diablo (series)Games41.30×
07Chrono TriggerGames35.91×
08Kung Fu PandaMovies & TV32.79×
09RuneScapeGames27.99×
10WarframeGames25.35×
11Fire EmblemGames23.46×
12DoraemonLiterature21.15×
13Richard MaddenMovies & TV20.00×
14Freddy vs. JasonMovies & TV20.00×
15Ian McShaneMovies & TV17.18×
16Brenda SongFashion & Accessoires16.76×
17American Gods (TV series)Movies & TV16.26×
18Wing ChunSports13.02×
19Animal CrossingGames9.30×
20Wawa Inc.Shopping4.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wuxia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wuxia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.79×
IndividualismJOY1.63×
Convenience OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wuxia audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Luxury OrientationPREMIUM0.70×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wuxia have in United States?

Wuxia has an estimated audience of 1,091,712 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wuxia fans?

52.0% of Wuxia fans are female, 48.0% are male, with an average age of 38.7 years.

03

Which brands do Wuxia fans like most?

Wuxia fans show strongest brand affinity for Diablo (series) (41.3×), Firefox (42.08×), and Dustin Hoffman (51.03×) over the country average.

04

Where do Wuxia fans live in United States?

Wuxia fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Wuxia fans also like?

Beyond Wuxia itself, the audience over-indexes on Firefox (42.08×), Dustin Hoffman (51.03×), Kung Fu Panda (32.79×), and Kung Fu Hustle (46.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wuxia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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