A data profile of the people who buy, follow and care about RuneScape in United Kingdom — modelled from more than twelve digital signal sources. RuneScape has an estimated audience of 296,434 people in United Kingdom.
The average RuneScape fan in United Kingdom is 32.2 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, South East.
The key figures that characterise the RuneScape profile in United Kingdom.
26.8% are female, 73.2% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 32.2 |
| Estimated audience size | 296,434 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 39% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 9% |
of the worldwide RuneScape audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 7.5% |
| Japan | 5.9% |
Where the RuneScape audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~30K | 1.40× | |
| 02 | North West | ~40K | 1.21× | |
| 03 | Wales | ~20K | 1.17× | |
| 04 | South West | ~30K | 1.13× | |
| 05 | East of England | ~30K | 1.12× | |
| 06 | England | ~200K | 1.02× | |
| 07 | South East | ~40K | 0.95× | |
| 08 | Scotland | ~30K | 0.94× | |
| 09 | North East | ~10K | 0.89× | |
| 10 | Northern Ireland | ~8K | 0.87× | |
| 11 | Greater London | ~30K | 0.82× | |
| 12 | Yorkshire and the Humber | ~20K | 0.79× | |
| 13 | West Midlands | ~9K | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for RuneScape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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