Rascasse Audience Intelligence

Major League Gaming Audience in United States

A data profile of the people who buy, follow and care about Major League Gaming in United States — modelled from more than twelve digital signal sources. Major League Gaming has an estimated audience of 1,077,575 people in United States.

#3among E-sports in United States#256among Event in United States#2072in Sports

The average Major League Gaming fan in United States is 32.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Star Citizen, GameStop, James Spader, with strongest over-indexing on Star Citizen (39.65× the country average).

Demographically, the Major League Gaming audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Major League Gaming fan in United States is more male, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Star Citizen.

Category: Sports · Type: Event · Subtype: E-sports

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Major League Gaming profile in United States.

Audience size
1.1M
in United States
Gender
31.4%♀
68.6% male
Age
32.7
average years
Country rank
#22537
Event in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Major League Gaming fans

31.4% are female, 68.6% are male, average age 32.7.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Major League Gaming audience in United States
MetricValue
Female31.4%
Male68.6%
Average age32.7
Estimated audience size1,077,575
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Major League Gaming audience in United States
Age bracketShare%
16-1934%
20-2926%
30-3918%
40-4914%
50+8%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Major League Gaming audience comes from United States.

Worldwide audience distribution share by country for Major League Gaming
CountryShare
United States29.0%
Indonesia7.5%
Poland5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Major League Gaming audience in United States is strongest.

Fig. 05

Top regions by affinity

Major League Gaming fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~40K1.92×
02Nevada~10K1.43×
03California~200K1.40×
04New Mexico~7K1.31×
05Texas~100K1.29×
06Hawaii~6K1.21×
07Washington~30K1.18×
08Indiana~20K1.18×
09Arizona~20K1.11×
10Illinois~40K1.10×
11Kentucky~10K1.07×
12Oregon~10K1.07×
13New Jersey~30K1.05×
14Oklahoma~10K1.05×
15Florida~80K1.04×
16New York~60K1.03×
17Virginia~30K1.03×
18Maryland~20K1.03×
19Georgia~30K1.02×
20Alaska~2K1.01×
21Pennsylvania~40K1.00×
22North Carolina~30K1.00×
23Michigan~30K0.99×
24Rhode Island~3K0.99×
25Ohio~30K0.98×
26Massachusetts~20K0.98×
27North Dakota~2K0.98×
28Missouri~20K0.97×
29Louisiana~10K0.97×
30Connecticut~10K0.96×
31Utah~9K0.96×
32Arkansas~9K0.96×
33Kansas~8K0.95×
34West Virginia~5K0.95×
35Wisconsin~20K0.94×
36Delaware~3K0.94×
37Mississippi~8K0.93×
38South Dakota~2K0.93×
39South Carolina~10K0.92×
40Nebraska~5K0.92×
41Colorado~20K0.90×
42Minnesota~10K0.89×
43New Hampshire~4K0.89×
44Idaho~5K0.87×
45Maine~3K0.87×
46Iowa~8K0.86×
47Montana~3K0.86×
48Vermont~2K0.86×
49Alabama~10K0.85×
50Washington, District of Columbia~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Major League Gaming, United States
0.78×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Major League Gaming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Major League Gaming audience
#·InterestCategoryAffinity×
01FnaticSports46.02×
02Star CitizenNews39.65×
03Age of EmpiresGames30.46×
04ActivisionGames24.17×
05James SpaderMovies & TV19.77×
06Call of DutyGames11.88×
07GameStopGames8.14×
08Collectible card gameGames7.76×
09Action role-playing gameGames7.41×
10Micro CenterShopping6.94×
11Massively multiplayer online role-playing gamesGames6.84×
12Massively multiplayer online gamesGames6.71×
13Pokémon (video game series)Games5.73×
14CaseyMusic & Radio5.68×
15PC gameGames5.67×
16TwitchGames5.35×
17Mobile gameGames4.55×
18Game consolesTechnology & Electronics3.85×
19ElectronicsTechnology & Electronics3.83×
20HumourLiterature2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Major League Gaming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Major League Gaming audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
Early Adopter MentalityPOWER1.91×
Social Media UsageJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Major League Gaming audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.52×
SustainabilityBALANCE0.54×
CreativityOPEN0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Major League Gaming have in United States?

Major League Gaming has an estimated audience of 1,077,575 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Major League Gaming fans?

31.4% of Major League Gaming fans are female, 68.6% are male, with an average age of 32.7 years.

03

Which brands do Major League Gaming fans like most?

Major League Gaming fans show strongest brand affinity for Star Citizen (39.65×), GameStop (8.14×), and James Spader (19.77×) over the country average.

04

Where do Major League Gaming fans live in United States?

Major League Gaming fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Major League Gaming fans also like?

Beyond Major League Gaming itself, the audience over-indexes on GameStop (8.14×), James Spader (19.77×), Age of Empires (30.46×), and Fnatic (46.02×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Major League Gaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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