Major League Gaming Audience in United States

Major League Gaming logo

Major League Gaming has an estimated audience of 1,078,064 people in United States. 31.4% are female, 68.6% are male, average age 32.7. Top regions: California, Texas, Florida. Top brand affinities: Star Citizen, GameStop, Age of Empires, James Spader, Casey.

The average Major League Gaming fan in United States is 32.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Star Citizen, GameStop, Age of Empires, with strongest over-indexing on Star Citizen (39.65× the country average). Demographically, the Major League Gaming audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: E-sports

Demographics of Major League Gaming fans

Demographic split for Major League Gaming audience in United States
MetricValue
Female31.4%
Male68.6%
Average age32.7
Estimated audience size1,078,064

Audience persona

The typical Major League Gaming fan in United States is more male, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Star Citizen.

Top regions in United States

Top regions ranked by reach for Major League Gaming in United States
RegionReachAffinity
California174,7691.47×
Texas108,9261.18×
Florida83,5421.14×
New York69,4291.15×
Tennessee46,8152.16×
Illinois41,8531.17×
Pennsylvania35,1940.97×
Georgia34,6631.04×
North Carolina32,7681.01×
Ohio31,5750.95×
New Jersey31,2761.14×
Michigan28,2171×
Washington27,9361.29×
Virginia27,9061.06×
Indiana25,4541.29×
Arizona23,3061.06×
Massachusetts23,0891.09×
Maryland20,2451.09×
Missouri17,2410.99×
Nevada16,4971.58×
Wisconsin15,4180.95×
Colorado15,0800.89×
Minnesota14,6280.95×
Kentucky13,8881.03×
Oregon13,7951.12×
Louisiana13,5920.98×
South Carolina13,1430.81×
Oklahoma12,7481.06×
Alabama11,1840.74×
Connecticut10,9841.02×
Utah9,0240.93×
Arkansas8,0640.91×
Mississippi7,9850.9×
Kansas7,8580.92×
Iowa7,6580.86×
New Mexico6,8731.27×
Nebraska4,6820.87×
Hawaii4,6721.01×
West Virginia4,5640.91×
Idaho4,2140.78×
Rhode Island3,5861.05×
New Hampshire3,3420.79×
Maine3,0910.8×
Delaware2,7300.92×
Washington, District of Columbia2,3190.72×
North Dakota1,8840.85×
Montana1,7640.59×
Alaska1,6870.73×
South Dakota1,6450.66×
Vermont1,1460.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Major League Gaming audience
BrandAffinityCategory
Star Citizen39.65×News
GameStop8.14×Games
Age of Empires30.46×Games
James Spader19.77×Movies & TV
Casey5.68×Music & Radio
Fnatic46.02×Sports
Mobile game4.55×Games
Call of Duty11.88×Games
Twitch5.35×Games
Activision24.17×Games
Massively multiplayer online role-playing games6.84×Games
Electronics3.83×Technology & Electronics
Collectible card game7.76×Games
Humour2.81×Literature
Action role-playing game7.41×Games
Massively multiplayer online games6.71×Games
Micro Center6.94×Shopping
Call of Duty6.07×Games
Game consoles3.85×Technology & Electronics
PC game5.67×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Major League Gaming audience
TraitClusterScore
PatriotismCONSERVATISM4.08
Early Adopter MentalityPOWER2.27
LGBTQ+ IdentityOPEN1.65
Family OrientationCONSERVATISM1.49
ExtroversionTHRILL1.39
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Major League Gaming
CountryShare
United States29.0%
Indonesia7.5%
Poland5.9%

See Major League Gaming audiences in other countries

More E-sports audiences in United States

Frequently asked questions

How many fans does Major League Gaming have in United States?

Major League Gaming has an estimated audience of 1,078,064 people in United States, concentrated in California and Texas.

What is the gender split and age of Major League Gaming fans?

31.4% of Major League Gaming fans are female, 68.6% are male, with an average age of 32.7 years.

Which brands do Major League Gaming fans like most?

Major League Gaming fans show strongest brand affinity for Star Citizen (39.65×), GameStop (8.14×), and Age of Empires (30.46×) over the country average.

Where do Major League Gaming fans live in United States?

Major League Gaming fans in United States are most concentrated in California (reach 174,769), Texas (reach 108,926), and Florida (reach 83,542). These three regions account for the largest share of the active audience.

What other brands do Major League Gaming fans also like?

Beyond Major League Gaming itself, the audience over-indexes on GameStop (8.14×), Age of Empires (30.46×), James Spader (19.77×), and Casey (5.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Major League Gaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.