Rascasse Audience Intelligence

Union of South Africa Audience in United States

A data profile of the people who buy, follow and care about Union of South Africa in United States — modelled from more than twelve digital signal sources. Union of South Africa has an estimated audience of 518,980 people in United States.

#11235among Topic in United States#2021in Politics & Society

The average Union of South Africa fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Namibia, Cape Town, Reddit, with strongest over-indexing on Namibia (42.86× the country average).

Demographically, the Union of South Africa audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Union of South Africa fan in United States is more male, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Namibia.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Union of South Africa profile in United States.

Audience size
519K
in United States
Gender
36.5%♀
63.5% male
Age
43.1
average years
Country rank
#35836
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Union of South Africa fans

36.5% are female, 63.5% are male, average age 43.1.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for Union of South Africa audience in United States
MetricValue
Female36.5%
Male63.5%
Average age43.1
Estimated audience size518,980
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Union of South Africa audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4924%
50+30%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Union of South Africa audience comes from United States.

Worldwide audience distribution share by country for Union of South Africa
CountryShare
South Africa53.5%
United States8.9%
Botswana5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Union of South Africa audience in United States is strongest.

Fig. 05

Top regions by affinity

Union of South Africa fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~1K1.33×
02Alaska~1K1.31×
03Vermont~1K1.30×
04South Dakota~1K1.18×
05Montana~2K1.17×
06Delaware~2K1.11×
07Rhode Island~2K1.08×
08Hawaii~2K1.06×
09Maine~2K1.06×
10West Virginia~3K1.05×
11New Hampshire~2K1.05×
12Nebraska~3K1.03×
13Idaho~3K1.02×
14Connecticut~5K1.00×
15Washington, District of Columbia~2K1.00×
16New Mexico~3K0.98×
17Mississippi~4K0.97×
18Arkansas~4K0.96×
19Iowa~4K0.95×
20Massachusetts~10K0.94×
21Kansas~4K0.94×
22Washington~10K0.93×
23Maryland~8K0.93×
24Oregon~5K0.92×
25Oklahoma~5K0.92×
26Nevada~5K0.92×
27Georgia~10K0.91×
28New Jersey~10K0.91×
29Kentucky~6K0.91×
30Pennsylvania~20K0.90×
31Virginia~10K0.90×
32Louisiana~6K0.90×
33Utah~4K0.90×
34Illinois~20K0.89×
35Wisconsin~7K0.89×
36South Carolina~7K0.89×
37Alabama~6K0.89×
38Missouri~7K0.87×
39Minnesota~6K0.87×
40New York~20K0.86×
41Tennessee~9K0.86×
42Indiana~8K0.86×
43Colorado~7K0.85×
44Texas~40K0.84×
45North Carolina~10K0.84×
46Ohio~10K0.83×
47Michigan~10K0.83×
48Arizona~9K0.83×
49California~40K0.76×
50Florida~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Union of South Africa, United States
0.74×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Union of South Africa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Union of South Africa audience
#·InterestCategoryAffinity×
01NamibiaTravel & Leisure42.86×
02Cape TownTravel & Leisure29.17×
03Safari lodgeTravel & Leisure25.45×
04Monarchy of the United KingdomPolitics & Society8.72×
05Robert RedfordMovies & TV4.85×
06Anne HathawayMovies & TV4.40×
07Non-alcoholic beverageFood & Beverages4.04×
08Internet celebrityInternet & Social Media3.23×
09Golden Globe AwardMovies & TV3.19×
10RedditInternet & Social Media2.83×
11Nonprofit organizationPolitics & Society2.18×
12CNNMovies & TV2.14×
13ReligionBusiness & Career1.99×
14PinterestInternet & Social Media1.92×
15XInternet & Social Media1.76×
16RecipesFood & Beverages1.73×
17Donald TrumpPolitics & Society1.68×
18Home improvementHome & Garden1.64×
19Alcoholic beveragesFood & Beverages1.61×
20CookingFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Union of South Africa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Union of South Africa audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.10×
SpiritualityBALANCE1.80×
Need for SecurityCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Union of South Africa audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.56×
ExtroversionTHRILL0.68×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Union of South Africa have in United States?

Union of South Africa has an estimated audience of 518,980 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Union of South Africa fans?

36.5% of Union of South Africa fans are female, 63.5% are male, with an average age of 43.1 years.

03

Which brands do Union of South Africa fans like most?

Union of South Africa fans show strongest brand affinity for Namibia (42.86×), Cape Town (29.17×), and Reddit (2.83×) over the country average.

04

Where do Union of South Africa fans live in United States?

Union of South Africa fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Union of South Africa fans also like?

Beyond Union of South Africa itself, the audience over-indexes on Cape Town (29.17×), Reddit (2.83×), Robert Redford (4.85×), and Safari lodge (25.45×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Union of South Africa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Union of South Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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