Union of South Africa Audience in United States

Union of South Africa logo

Union of South Africa has an estimated audience of 518,980 people in United States. 36.5% are female, 63.5% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: Voter registration, Whataburger, Natural rubber, Jingoism, Save the Elephants.

The average Union of South Africa fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Voter registration, Whataburger, Natural rubber, with strongest over-indexing on Voter registration (28.85× the country average). Demographically, the Union of South Africa audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Union of South Africa fans

Demographic split for Union of South Africa audience in United States
MetricValue
Female36.5%
Male63.5%
Average age43.1
Estimated audience size518,980

Audience persona

The typical Union of South Africa fan in United States is more male, around 43.1 years old, with strong Spirituality tendencies and a notable affinity for Voter registration.

Top regions in United States

Top regions ranked by reach for Union of South Africa in United States
RegionReachAffinity
California38,3970.67×
Texas35,7570.8×
New York24,3480.84×
Florida22,2740.63×
Pennsylvania13,7970.79×
Illinois13,5380.78×
Georgia12,2470.77×
New Jersey10,1160.77×
North Carolina9,8780.63×
Ohio9,6140.6×
Washington8,7910.84×
Virginia8,5610.68×
Michigan8,0130.59×
Massachusetts7,8310.77×
Maryland5,8810.66×
Tennessee5,2410.5×
South Carolina5,2040.67×
Wisconsin5,0920.65×
Arizona4,9040.46×
Missouri4,6760.56×
Indiana4,3460.46×
Minnesota4,1540.56×
Oregon4,1280.69×
Kentucky4,0600.62×
Colorado3,8110.47×
Mississippi3,7980.89×
Connecticut3,7890.73×
Alabama3,6680.51×
Oklahoma3,5750.62×
Louisiana3,3770.5×
Arkansas3,3740.79×
West Virginia3,1361.3×
Alaska3,1292.82×
Nebraska2,9521.13×
Kansas2,8960.71×
Idaho2,8961.11×
North Dakota2,8402.66×
Hawaii2,7661.24×
Iowa2,7500.64×
Montana2,7281.89×
Nevada2,7180.54×
South Dakota2,6932.24×
New Hampshire2,5841.26×
Wyoming2,5373.3×
New Mexico2,5170.97×
Rhode Island2,4951.51×
Maine2,4931.34×
Utah2,4620.53×
Vermont2,4542.69×
Delaware2,2341.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Union of South Africa audience
BrandAffinityCategory
Voter registration28.85×Politics & Society
Whataburger1.82×Food & Beverages
Natural rubber1.53×Cars & Mobility
Jingoism1.53×Politics & Society
Save the Elephants30.88×Pets & Animals
Layne Staley2.94×Music & Radio
Paul Dano1.62×Movies & TV
Geothermal heating2.92×Home & Garden
Enrique Hernández (baseball)4.28×Sports
Brunello Cucinelli2.2×Fashion & Accessoires
Arutz Sheva1.75×News
Tail lift4.95×Cars & Mobility
Enfamil1.68×Kids & Family
Mount Pinatubo6.4×
New Era (Namibia)1.94×News
Temple Grandin1.56×Literature
EShakti2.08×Shopping
Celtic punk1.88×Music & Radio
Parma2.23×Travel & Leisure
A Enfermagem1.7×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Union of South Africa audience
TraitClusterScore
SpiritualityBALANCE1.54
MindfulnessBALANCE1.52
Community OrientationOPEN1.51
IndulgenceJOY1.51
Urban LifestyleOPEN1.45
TraditionCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Union of South Africa
CountryShare
South Africa53.5%
United States8.9%
Botswana5.1%

See Union of South Africa audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Union of South Africa have in United States?

Union of South Africa has an estimated audience of 518,980 people in United States, concentrated in California and Texas.

What is the gender split and age of Union of South Africa fans?

36.5% of Union of South Africa fans are female, 63.5% are male, with an average age of 43.1 years.

Which brands do Union of South Africa fans like most?

Union of South Africa fans show strongest brand affinity for Voter registration (28.85×), Whataburger (1.82×), and Natural rubber (1.53×) over the country average.

Where do Union of South Africa fans live in United States?

Union of South Africa fans in United States are most concentrated in California (reach 38,397), Texas (reach 35,757), and New York (reach 24,348). These three regions account for the largest share of the active audience.

What other brands do Union of South Africa fans also like?

Beyond Union of South Africa itself, the audience over-indexes on Whataburger (1.82×), Natural rubber (1.53×), Jingoism (1.53×), and Save the Elephants (30.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Union of South Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.