Cape Town Audience in Germany
Cape Town has an estimated audience of 538,553 people in Germany. 54.7% are female, 45.3% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Music, Food and drink, Consumer electronics, Living room, Dog collar.
The average Cape Town fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Music, Food and drink, Consumer electronics, with strongest over-indexing on Music (1.72× the country average). Demographically, the Cape Town audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Cape Town fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 38.4 |
| Estimated audience size | 538,553 |
Audience persona
The typical Cape Town fan in Germany is balanced, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for Music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 145,943 | 1.24× |
| Bayern | 110,116 | 1.27× |
| Baden-Württemberg | 90,124 | 1.23× |
| Niedersachsen | 55,066 | 1.05× |
| Hessen | 49,690 | 1.21× |
| Rheinland-Pfalz | 28,916 | 1.07× |
| Berlin | 24,187 | 1× |
| Sachsen | 21,643 | 0.82× |
| Schleswig-Holstein | 19,466 | 1.01× |
| Hamburg | 16,435 | 1.35× |
| Brandenburg | 13,710 | 0.82× |
| Thüringen | 10,418 | 0.76× |
| Sachsen-Anhalt | 9,452 | 0.68× |
| Mecklenburg-Vorpommern | 7,603 | 0.74× |
| Saarland | 5,666 | 0.86× |
| Bremen | 4,115 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Music | 1.72× | Business & Career |
| Food and drink | 1.55× | Food & Beverages |
| Consumer electronics | 1.53× | Technology & Electronics |
| Living room | 2.01× | Home & Garden |
| Dog collar | 1.79× | Pets & Animals |
| Breuninger | 1.58× | Fashion & Accessoires |
| Dog walking | 1.59× | Pets & Animals |
| Home repair | 1.52× | Home & Garden |
| Home Interior Design | 1.63× | Home & Garden |
| Western Cape | 16.07× | Travel & Leisure |
| Danish design | 1.74× | Home & Garden |
| South Africa | 3.16× | Travel & Leisure |
| Couch | 1.65× | Home & Garden |
| Stradivarius | 2.17× | Shopping |
| Dog health | 1.51× | Pets & Animals |
| Home Interiors | 1.69× | Home & Garden |
| Fast fashion | 2.09× | Fashion & Accessoires |
| Home decorating ideas | 1.91× | Home & Garden |
| Home décor products | 1.72× | Home & Garden |
| Johannesburg | 5.58× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.04 |
| Sustainability | BALANCE | 1.87 |
| Quality Awareness | PREMIUM | 1.65 |
| Sports Activity | POWER | 1.58 |
| Travelling | THRILL | 1.52 |
| Community Orientation | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 22.2% |
| United States | 13.0% |
| United Kingdom | 5.0% |
See Cape Town audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Cape Town have in Germany?
Cape Town has an estimated audience of 538,553 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cape Town fans?
54.7% of Cape Town fans are female, 45.3% are male, with an average age of 38.4 years.
Which brands do Cape Town fans like most?
Cape Town fans show strongest brand affinity for Music (1.72×), Food and drink (1.55×), and Consumer electronics (1.53×) over the country average.
Where do Cape Town fans live in Germany?
Cape Town fans in Germany are most concentrated in Nordrhein-Westfalen (reach 145,943), Bayern (reach 110,116), and Baden-Württemberg (reach 90,124). These three regions account for the largest share of the active audience.
What other brands do Cape Town fans also like?
Beyond Cape Town itself, the audience over-indexes on Food and drink (1.55×), Consumer electronics (1.53×), Living room (2.01×), and Dog collar (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cape Town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.