A data profile of the people who buy, follow and care about Table Mountain in United States — modelled from more than twelve digital signal sources. Table Mountain has an estimated audience of 699,944 people in United States.
The average Table Mountain fan in United States is 46.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sequoia National Park, American Cruise Lines, Plymouth, with strongest over-indexing on Sequoia National Park (40.28× the country average).
Demographically, the Table Mountain audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Table Mountain fan in United States is balanced, around 46.8 years old, with strong Patriotism tendencies and a notable affinity for Sequoia National Park.
The key figures that characterise the Table Mountain profile in United States.
52.8% are female, 47.2% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 46.8 |
| Estimated audience size | 699,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 44% |
of the worldwide Table Mountain audience comes from United States.
| Country | Share |
|---|---|
| United States | 40.3% |
| South Africa | 18.6% |
| United Kingdom | 6.2% |
Where the Table Mountain audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wyoming | ~4K | 4.03× | |
| 02 | Montana | ~7K | 3.39× | |
| 03 | West Virginia | ~7K | 2.26× | |
| 04 | California | ~200K | 2.08× | |
| 05 | Idaho | ~6K | 1.84× | |
| 06 | Washington, District of Columbia | ~4K | 1.71× | |
| 07 | Colorado | ~20K | 1.65× | |
| 08 | Washington | ~20K | 1.51× | |
| 09 | Oregon | ~10K | 1.38× | |
| 10 | Utah | ~7K | 1.14× | |
| 11 | New Hampshire | ~3K | 1.05× | |
| 12 | North Dakota | ~1K | 0.95× | |
| 13 | Alaska | ~1K | 0.92× | |
| 14 | Massachusetts | ~10K | 0.90× | |
| 15 | Maine | ~2K | 0.89× | |
| 16 | South Dakota | ~1K | 0.87× | |
| 17 | Hawaii | ~3K | 0.85× | |
| 18 | Virginia | ~10K | 0.84× | |
| 19 | Nevada | ~6K | 0.82× | |
| 20 | New York | ~30K | 0.81× | |
| 21 | Georgia | ~20K | 0.81× | |
| 22 | Minnesota | ~8K | 0.81× | |
| 23 | Rhode Island | ~2K | 0.80× | |
| 24 | Maryland | ~10K | 0.79× | |
| 25 | Nebraska | ~3K | 0.79× | |
| 26 | Delaware | ~2K | 0.79× | |
| 27 | Connecticut | ~5K | 0.78× | |
| 28 | Iowa | ~4K | 0.78× | |
| 29 | Kansas | ~4K | 0.76× | |
| 30 | New Jersey | ~10K | 0.75× | |
| 31 | Arkansas | ~4K | 0.75× | |
| 32 | Wisconsin | ~8K | 0.74× | |
| 33 | New Mexico | ~3K | 0.74× | |
| 34 | Arizona | ~10K | 0.73× | |
| 35 | North Carolina | ~20K | 0.71× | |
| 36 | Mississippi | ~4K | 0.71× | |
| 37 | Florida | ~30K | 0.70× | |
| 38 | South Carolina | ~7K | 0.70× | |
| 39 | Texas | ~40K | 0.69× | |
| 40 | Pennsylvania | ~20K | 0.68× | |
| 41 | Illinois | ~20K | 0.68× | |
| 42 | Tennessee | ~10K | 0.68× | |
| 43 | Kentucky | ~6K | 0.68× | |
| 44 | Indiana | ~8K | 0.66× | |
| 45 | Missouri | ~7K | 0.66× | |
| 46 | Louisiana | ~6K | 0.66× | |
| 47 | Oklahoma | ~5K | 0.66× | |
| 48 | Alabama | ~6K | 0.64× | |
| 49 | Michigan | ~10K | 0.60× | |
| 50 | Ohio | ~10K | 0.57× |
The strongest cross-interests of the Table Mountain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sequoia National Park | Travel & Leisure | 40.28× | ||
| 02 | American Cruise Lines | Travel & Leisure | 37.39× | ||
| 03 | Plymouth | Travel & Leisure | 35.00× | ||
| 04 | Cape Town | Travel & Leisure | 18.06× | ||
| 05 | St. Augustine, Florida | Travel & Leisure | 15.74× | ||
| 06 | Grand Teton National Park | Travel & Leisure | 14.95× | ||
| 07 | Central heating | Home & Garden | 14.83× | ||
| 08 | Germany | Travel & Leisure | 8.33× | ||
| 09 | Royal Caribbean Cruises Ltd. | Travel & Leisure | 6.21× | ||
| 10 | Microwave oven | Home & Garden | 3.89× | ||
| 11 | Wine | Food & Beverages | 2.50× | ||
| 12 | Barbecue | Food & Beverages | 2.36× | ||
| 13 | Alcoholic beverages | Food & Beverages | 2.10× | ||
| 14 | Home improvement | Home & Garden | 2.04× | ||
| 15 | Furniture | Home & Garden | 2.04× | ||
| 16 | Internet & Social Media | 2.02× | |||
| 17 | Recipes | Food & Beverages | 2.00× | ||
| 18 | Cooking | Food & Beverages | 1.90× | ||
| 19 | Donald Trump | Politics & Society | 1.87× | ||
| 20 | X | Internet & Social Media | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.98× | |
| Need for Security | CONSERVATISM | 1.69× | |
| Travelling | THRILL | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Extroversion | THRILL | 0.90× | |
| Sustainability | BALANCE | 0.97× |
Table Mountain has an estimated audience of 699,944 people in United States, concentrated in California and Texas.
52.8% of Table Mountain fans are female, 47.2% are male, with an average age of 46.8 years.
Table Mountain fans show strongest brand affinity for Sequoia National Park (40.28×), American Cruise Lines (37.39×), and Plymouth (35×) over the country average.
Table Mountain fans in United States are most concentrated in California (reach ~200K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Table Mountain itself, the audience over-indexes on American Cruise Lines (37.39×), Plymouth (35×), Cape Town (18.06×), and Germany (8.33×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Table Mountain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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