Southern Africa Audience in United States

Southern Africa has an estimated audience of 3,283,374 people in United States. 42.8% are female, 57.2% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Johannesburg, Mozambique, Namibia, North Korea, Al Jazeera.

The average Southern Africa fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Johannesburg, Mozambique, Namibia, with strongest over-indexing on Johannesburg (46.85× the country average). Demographically, the Southern Africa audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Southern Africa fans

Demographic split for Southern Africa audience in United States
MetricValue
Female42.8%
Male57.2%
Average age42.1
Estimated audience size3,283,374

Audience persona

The typical Southern Africa fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Johannesburg.

Top regions in United States

Top regions ranked by reach for Southern Africa in United States
RegionReachAffinity
California337,6790.94×
Texas324,3451.15×
Florida188,7060.85×
New York183,3751×
Pennsylvania111,6441.01×
Georgia108,5471.07×
Illinois105,7370.97×
North Carolina99,6431.01×
Virginia98,3161.23×
Washington81,3921.24×
Ohio77,4410.77×
Massachusetts75,8451.17×
Maryland74,4081.32×
Michigan71,3810.83×
New Jersey67,4800.81×
Indiana65,0401.08×
Tennessee57,6300.87×
Minnesota54,3021.15×
South Carolina53,4031.08×
Arizona51,4190.77×
Colorado46,9390.91×
Missouri46,7920.88×
Wisconsin43,1690.87×
Kentucky42,3581.03×
Louisiana40,4360.96×
Oregon39,7141.06×
Alabama36,2950.79×
Connecticut34,0271.03×
Oklahoma31,0450.85×
Washington, District of Columbia25,5242.59×
Utah24,2130.82×
Kansas21,6740.84×
Nevada21,4550.68×
Mississippi21,1150.78×
Arkansas19,4800.72×
Iowa18,2250.67×
Idaho16,0970.98×
Nebraska15,1460.92×
New Hampshire14,9151.15×
Maine14,3941.22×
Hawaii13,6030.96×
New Mexico12,3770.75×
West Virginia10,0570.66×
Alaska10,0361.43×
Rhode Island8,5350.82×
South Dakota8,0591.06×
North Dakota7,8471.16×
Montana7,5820.83×
Vermont6,8201.18×
Delaware6,6880.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern Africa audience
BrandAffinityCategory
Johannesburg46.85×Travel & Leisure
Mozambique37.27×Travel & Leisure
Namibia27.42×Travel & Leisure
North Korea15.75×Travel & Leisure
Al Jazeera36.22×Movies & TV
Islamic architecture63.85×Home & Garden
Al Arabiya52.66×Movies & TV
Red Sea12.17×Travel & Leisure
Google Drive3.13×Technology & Electronics
Arabic coffee13.46×Food & Beverages
Kiernan Shipka11.45×Movies & TV
EasyJet20×Travel & Leisure
Cape Town10.36×Travel & Leisure
South Africa5.61×Travel & Leisure
Planet Fitness2.2×Sports
Trivago6.41×Travel & Leisure
Ryanair14.86×Travel & Leisure
Web server4.72×Technology & Electronics
FIFA World Cup2.01×Sports
God in Islam15.17×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern Africa audience
TraitClusterScore
PatriotismCONSERVATISM3.45
Risk AppetiteTHRILL1.75
SpiritualityBALANCE1.68
TravellingTHRILL1.65
ExtroversionTHRILL1.58
Community OrientationOPEN1.52

Worldwide distribution

Worldwide audience distribution share by country for Southern Africa
CountryShare
South Africa19.6%
United States12.9%
Zambia4.9%

See Southern Africa audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Southern Africa have in United States?

Southern Africa has an estimated audience of 3,283,374 people in United States, concentrated in California and Texas.

What is the gender split and age of Southern Africa fans?

42.8% of Southern Africa fans are female, 57.2% are male, with an average age of 42.1 years.

Which brands do Southern Africa fans like most?

Southern Africa fans show strongest brand affinity for Johannesburg (46.85×), Mozambique (37.27×), and Namibia (27.42×) over the country average.

Where do Southern Africa fans live in United States?

Southern Africa fans in United States are most concentrated in California (reach 337,679), Texas (reach 324,345), and Florida (reach 188,706). These three regions account for the largest share of the active audience.

What other brands do Southern Africa fans also like?

Beyond Southern Africa itself, the audience over-indexes on Mozambique (37.27×), Namibia (27.42×), North Korea (15.75×), and Al Jazeera (36.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.