A data profile of the people who buy, follow and care about South Africa in India — modelled from more than twelve digital signal sources. South Africa has an estimated audience of 3,213,712 people in India.
The average South Africa fan in India is 31.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include SA20, Namibia, Southern Africa, with strongest over-indexing on SA20 (8.02× the country average).
Demographically, the South Africa audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical South Africa fan in India is more male, around 31.6 years old, with strong Patriotism tendencies and a notable affinity for SA20.
The key figures that characterise the South Africa profile in India.
15.5% are female, 84.5% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 15.5% |
| Male | 84.5% |
| Average age | 31.6 |
| Estimated audience size | 3,213,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide South Africa audience comes from India.
| Country | Share |
|---|---|
| United States | 14.0% |
| South Africa | 8.5% |
| Vietnam | 6.6% |
Where the South Africa audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~100K | 1.40× | |
| 02 | Maharashtra | ~200K | 1.29× | |
| 03 | Punjab (region) | ~50K | 1.23× | |
| 04 | Karnataka | ~90K | 1.18× | |
| 05 | Tamil Nadu | ~90K | 1.17× | |
| 06 | Andhra Pradesh | ~40K | 1.14× | |
| 07 | Telangana | ~50K | 1.13× | |
| 08 | Uttar Pradesh | ~200K | 1.12× | |
| 09 | West Bengal | ~100K | 1.12× | |
| 10 | Rajasthan | ~80K | 1.12× | |
| 11 | Odisha | ~40K | 1.12× | |
| 12 | Assam | ~40K | 1.11× | |
| 13 | Bihar | ~70K | 1.10× | |
| 14 | Madhya Pradesh | ~70K | 1.10× | |
| 15 | Goa | ~4K | 1.09× | |
| 16 | Haryana | ~40K | 1.08× | |
| 17 | Uttarakhand | ~20K | 1.00× | |
| 18 | Kerala | ~50K | 0.97× | |
| 19 | Tripura | ~4K | 0.97× | |
| 20 | Himachal Pradesh | ~10K | 0.96× | |
| 21 | Jharkhand | ~30K | 0.95× | |
| 22 | Chhattisgarh | ~20K | 0.94× | |
| 23 | Jammu and Kashmir | ~10K | 0.94× | |
| 24 | Arunachal Pradesh | ~2K | 0.84× | |
| 25 | Nagaland | ~2K | 0.79× | |
| 26 | Sikkim | ~1K | 0.75× | |
| 27 | Manipur | ~3K | 0.71× | |
| 28 | Meghalaya | ~2K | 0.71× | |
| 29 | Mizoram | ~1K | 0.68× |
The strongest cross-interests of the South Africa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Konbini (Media) | Music & Radio | 47.25× | ||
| 02 | Namibia | Travel & Leisure | 19.57× | ||
| 03 | Southern Africa | Travel & Leisure | 18.48× | ||
| 04 | Pretoria | Travel & Leisure | 16.06× | ||
| 05 | Mozambique | Travel & Leisure | 14.12× | ||
| 06 | Poland | Travel & Leisure | 13.27× | ||
| 07 | Johannesburg | Travel & Leisure | 12.29× | ||
| 08 | Cape Town | Travel & Leisure | 11.99× | ||
| 09 | Zambia | Travel & Leisure | 11.97× | ||
| 10 | Uzbekistan | Travel & Leisure | 10.70× | ||
| 11 | Kenya | Travel & Leisure | 9.06× | ||
| 12 | East Africa | Travel & Leisure | 8.65× | ||
| 13 | SA20 | Sports | 8.02× | ||
| 14 | Mauritius | Travel & Leisure | 5.86× | ||
| 15 | Africa | Travel & Leisure | 3.45× | ||
| 16 | Young's | Food & Beverages | 3.30× | ||
| 17 | Team sport | Sports | 2.12× | ||
| 18 | FIFA World Cup | Sports | 2.00× | ||
| 19 | Viral video | Internet & Social Media | 1.64× | ||
| 20 | Dharmendra | Movies & TV | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.54× | |
| Community Orientation | OPEN | 1.48× | |
| Travelling | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.94× | |
| Early Adopter Mentality | POWER | 0.97× | |
| Quality Awareness | PREMIUM | 0.97× |
South Africa has an estimated audience of 3,213,712 people in India, concentrated in Maharashtra and Uttar Pradesh.
15.5% of South Africa fans are female, 84.5% are male, with an average age of 31.6 years.
South Africa fans show strongest brand affinity for SA20 (8.02×), Namibia (19.57×), and Southern Africa (18.48×) over the country average.
South Africa fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Gujarat (reach ~100K). These three regions account for the largest share of the active audience.
Beyond South Africa itself, the audience over-indexes on Namibia (19.57×), Southern Africa (18.48×), Kenya (9.06×), and FIFA World Cup (2×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for South Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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