A data profile of the people who buy, follow and care about SA20 in India — modelled from more than twelve digital signal sources. SA20 has an estimated audience of 6,376,423 people in India.
SA20 has an estimated audience of 6,376,423 people in India. 16.9% are female, 83.1% are male, average age 28.7. Top brand affinities: South Africa, FIFA World Cup, Cricket World Cup, Rohit Sharma, Young's.
Top brand affinities include South Africa, FIFA World Cup, Cricket World Cup, with strongest over-indexing on South Africa (8.02× the country average).
Demographically, the SA20 audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical SA20 fan in India is more male, around 28.7 years old, with strong Career Orientation tendencies and a notable affinity for South Africa.
The key figures that characterise the SA20 profile in India.
16.9% are female, 83.1% are male, average age 28.7.
| Metric | Value |
|---|---|
| Female | 16.9% |
| Male | 83.1% |
| Average age | 28.7 |
| Estimated audience size | 6,376,423 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 28% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide SA20 audience comes from India.
| Country | Share |
|---|---|
| India | 63.3% |
| South Africa | 18.9% |
| United Kingdom | 2.7% |
The strongest cross-interests of the SA20 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | South Africa | Travel & Leisure | 8.02× | ||
| 02 | Mozambique | Travel & Leisure | 6.52× | ||
| 03 | Namibia | Travel & Leisure | 6.35× | ||
| 04 | Johannesburg | Travel & Leisure | 5.69× | ||
| 05 | Mauritius | Travel & Leisure | 2.74× | ||
| 06 | Tom Cruise | Movies & TV | 2.45× | ||
| 07 | Cricket World Cup | Sports | 2.12× | ||
| 08 | Young's | Food & Beverages | 1.97× | ||
| 09 | New Zealand | Travel & Leisure | 1.93× | ||
| 10 | Crochet | Home & Garden | 1.88× | ||
| 11 | Sports club | Sports | 1.86× | ||
| 12 | Sewing machine | Home & Garden | 1.73× | ||
| 13 | Manchester City F.C. | Sports | 1.69× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.63× | ||
| 15 | Roulette | Games | 1.54× | ||
| 16 | England cricket team | Sports | 1.53× | ||
| 17 | FIFA World Cup | Sports | 1.52× | ||
| 18 | Pakistan national cricket team | Sports | 1.52× | ||
| 19 | Rohit Sharma | Sports | 1.51× | ||
| 20 | Sachin Tendulkar | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.14× | |
| Indulgence | JOY | 1.13× | |
| Pet Ownership | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| Creativity | OPEN | 0.76× | |
| Price Sensitivity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for SA20. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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