A data profile of the people who buy, follow and care about Sachin Tendulkar in India — modelled from more than twelve digital signal sources. Sachin Tendulkar has an estimated audience of 7,240,109 people in India.
The average Sachin Tendulkar fan in India is 29.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Cricket, Rajasthan Royals, Telugu language, with strongest over-indexing on Cricket (1.73× the country average).
Demographically, the Sachin Tendulkar audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Sachin Tendulkar fan in India is more male, around 29.2 years old, with strong Social Media Usage tendencies and a notable affinity for Cricket.
The key figures that characterise the Sachin Tendulkar profile in India.
24.4% are female, 75.6% are male, average age 29.2.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 29.2 |
| Estimated audience size | 7,240,109 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 29% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Sachin Tendulkar audience comes from India.
| Country | Share |
|---|---|
| India | 62.9% |
| United States | 13.9% |
| United Kingdom | 4.1% |
Where the Sachin Tendulkar audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~600K | 1.56× | |
| 02 | Odisha | ~100K | 1.55× | |
| 03 | Karnataka | ~300K | 1.40× | |
| 04 | West Bengal | ~300K | 1.39× | |
| 05 | Telangana | ~100K | 1.31× | |
| 06 | Goa | ~10K | 1.29× | |
| 07 | Gujarat | ~200K | 1.22× | |
| 08 | Tamil Nadu | ~200K | 1.21× | |
| 09 | Andhra Pradesh | ~100K | 1.21× | |
| 10 | Bihar | ~200K | 1.16× | |
| 11 | Madhya Pradesh | ~200K | 1.14× | |
| 12 | Uttar Pradesh | ~400K | 1.13× | |
| 13 | Rajasthan | ~200K | 1.09× | |
| 14 | Assam | ~80K | 1.09× | |
| 15 | Jharkhand | ~70K | 1.08× | |
| 16 | Chhattisgarh | ~50K | 1.08× | |
| 17 | Uttarakhand | ~40K | 1.08× | |
| 18 | Kerala | ~100K | 1.00× | |
| 19 | Haryana | ~90K | 0.95× | |
| 20 | Jammu and Kashmir | ~30K | 0.90× | |
| 21 | Tripura | ~9K | 0.88× | |
| 22 | Punjab (region) | ~80K | 0.85× | |
| 23 | Himachal Pradesh | ~20K | 0.80× | |
| 24 | Arunachal Pradesh | ~3K | 0.72× | |
| 25 | Sikkim | ~2K | 0.62× | |
| 26 | Nagaland | ~3K | 0.54× | |
| 27 | Meghalaya | ~4K | 0.52× | |
| 28 | Manipur | ~4K | 0.47× | |
| 29 | Mizoram | ~2K | 0.46× |
The strongest cross-interests of the Sachin Tendulkar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | STAR Sports | Movies & TV | 1.99× | ||
| 02 | Fantasy sport | Sports | 1.92× | ||
| 03 | Card games | Games | 1.90× | ||
| 04 | Rohit Sharma | Sports | 1.90× | ||
| 05 | Telugu language | Politics & Society | 1.88× | ||
| 06 | Stock | Business & Career | 1.85× | ||
| 07 | Rajasthan Royals | Sports | 1.81× | ||
| 08 | Mutual fund | Business & Career | 1.81× | ||
| 09 | Kolkata Knight Riders | Sports | 1.80× | ||
| 10 | Royal Challengers Bangalore | Sports | 1.78× | ||
| 11 | Cricket World Cup | Sports | 1.78× | ||
| 12 | Cricket | Sports | 1.73× | ||
| 13 | Tamil cinema | Movies & TV | 1.73× | ||
| 14 | Colors (TV channel) | Movies & TV | 1.71× | ||
| 15 | Chennai | Travel & Leisure | 1.68× | ||
| 16 | Rummy | Games | 1.68× | ||
| 17 | Financial services | Business & Career | 1.60× | ||
| 18 | New Delhi | Travel & Leisure | 1.55× | ||
| 19 | Knowledge | Business & Career | 1.54× | ||
| 20 | Tamil language | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.27× | |
| Career Orientation | POWER | 1.24× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Sustainability | BALANCE | 0.80× | |
| Extroversion | THRILL | 0.81× |
Sachin Tendulkar has an estimated audience of 7,240,109 people in India, concentrated in Maharashtra and Uttar Pradesh.
24.4% of Sachin Tendulkar fans are female, 75.6% are male, with an average age of 29.2 years.
Sachin Tendulkar fans show strongest brand affinity for Cricket (1.73×), Rajasthan Royals (1.81×), and Telugu language (1.88×) over the country average.
Sachin Tendulkar fans in India are most concentrated in Maharashtra (reach ~600K), Uttar Pradesh (reach ~400K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sachin Tendulkar itself, the audience over-indexes on Rajasthan Royals (1.81×), Telugu language (1.88×), Card games (1.9×), and Kolkata Knight Riders (1.8×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sachin Tendulkar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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