A data profile of the people who buy, follow and care about Roulette in India — modelled from more than twelve digital signal sources. Roulette has an estimated audience of 6,607,336 people in India.
The average Roulette fan in India is 30.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.94× the country average).
Demographically, the Roulette audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Roulette fan in India is more male, around 30.1 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Roulette profile in India.
27.7% are female, 72.3% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 30.1 |
| Estimated audience size | 6,607,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 39% | |
| 30-39 | 15% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Roulette audience comes from India.
| Country | Share |
|---|---|
| India | 16.0% |
| United States | 10.7% |
| Japan | 10.0% |
Where the Roulette audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~10K | 4.50× | |
| 02 | Goa | ~20K | 3.27× | |
| 03 | Karnataka | ~300K | 1.74× | |
| 04 | Andhra Pradesh | ~100K | 1.22× | |
| 05 | Telangana | ~100K | 1.14× | |
| 06 | Maharashtra | ~300K | 0.89× | |
| 07 | Nagaland | ~4K | 0.89× | |
| 08 | Arunachal Pradesh | ~4K | 0.89× | |
| 09 | Gujarat | ~200K | 0.87× | |
| 10 | Mizoram | ~4K | 0.87× | |
| 11 | Uttarakhand | ~30K | 0.85× | |
| 12 | Manipur | ~7K | 0.85× | |
| 13 | Punjab (region) | ~70K | 0.83× | |
| 14 | Meghalaya | ~6K | 0.82× | |
| 15 | Chhattisgarh | ~30K | 0.77× | |
| 16 | Tripura | ~7K | 0.77× | |
| 17 | Haryana | ~60K | 0.75× | |
| 18 | Tamil Nadu | ~100K | 0.73× | |
| 19 | Madhya Pradesh | ~90K | 0.71× | |
| 20 | Assam | ~50K | 0.70× | |
| 21 | Rajasthan | ~100K | 0.67× | |
| 22 | Himachal Pradesh | ~20K | 0.67× | |
| 23 | Jharkhand | ~40K | 0.65× | |
| 24 | West Bengal | ~100K | 0.64× | |
| 25 | Jammu and Kashmir | ~20K | 0.63× | |
| 26 | Uttar Pradesh | ~200K | 0.62× | |
| 27 | Kerala | ~60K | 0.57× | |
| 28 | Odisha | ~40K | 0.53× | |
| 29 | Bihar | ~60K | 0.46× |
The strongest cross-interests of the Roulette audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Poker | Games | 3.19× | ||
| 02 | Cricket World Cup | Sports | 2.18× | ||
| 03 | Rohit Sharma | Sports | 2.15× | ||
| 04 | Rajasthan Royals | Sports | 2.14× | ||
| 05 | Kolkata Knight Riders | Sports | 2.09× | ||
| 06 | Stock | Business & Career | 2.08× | ||
| 07 | Royal Challengers Bangalore | Sports | 2.07× | ||
| 08 | Tamil cinema | Movies & TV | 2.05× | ||
| 09 | Virat Kohli | Sports | 2.03× | ||
| 10 | Chennai Super Kings | Sports | 2.03× | ||
| 11 | Chennai | Travel & Leisure | 2.02× | ||
| 12 | India national cricket team | Sports | 2.01× | ||
| 13 | Indian Premier League | Sports | 1.94× | ||
| 14 | Financial services | Business & Career | 1.80× | ||
| 15 | Cricket | Sports | 1.64× | ||
| 16 | Cinema of India | Movies & TV | 1.62× | ||
| 17 | Personal finance | Business & Career | 1.59× | ||
| 18 | Banking | Business & Career | 1.58× | ||
| 19 | Games | Games | 1.56× | ||
| 20 | Bollywood movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.33× | |
| Career Orientation | POWER | 1.28× | |
| Risk Appetite | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Patriotism | CONSERVATISM | 0.69× | |
| Convenience Orientation | PREMIUM | 0.71× |
Roulette has an estimated audience of 6,607,336 people in India, concentrated in Maharashtra and Karnataka.
27.7% of Roulette fans are female, 72.3% are male, with an average age of 30.1 years.
Roulette fans show strongest brand affinity for Indian Premier League (1.94×), India national cricket team (2.01×), and Virat Kohli (2.03×) over the country average.
Roulette fans in India are most concentrated in Maharashtra (reach ~300K), Karnataka (reach ~300K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Roulette itself, the audience over-indexes on India national cricket team (2.01×), Virat Kohli (2.03×), Chennai Super Kings (2.03×), and Games (1.56×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Roulette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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