Zimbabwe Audience in United States

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Zimbabwe has an estimated audience of 3,239,401 people in United States. 44.7% are female, 55.3% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Governor of Michigan, Goop, Voter registration, Wok.

The average Zimbabwe fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Governor of Michigan, Goop, with strongest over-indexing on Hibachi (14.81× the country average). Demographically, the Zimbabwe audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Zimbabwe fans

Demographic split for Zimbabwe audience in United States
MetricValue
Female44.7%
Male55.3%
Average age41.6
Estimated audience size3,239,401

Audience persona

The typical Zimbabwe fan in United States is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Zimbabwe in United States
RegionReachAffinity
California361,7941.02×
Texas290,6041.04×
Florida240,6631.1×
New York201,6401.11×
Georgia116,4411.17×
Pennsylvania110,0261.01×
Illinois107,7641×
North Carolina102,9761.06×
Virginia100,2771.27×
Ohio89,9950.9×
New Jersey84,6831.03×
Michigan79,5070.94×
Washington77,6901.2×
Massachusetts73,0761.15×
Arizona72,1261.09×
Maryland66,1661.19×
Indiana60,6331.02×
Tennessee59,1010.91×
Colorado54,4171.07×
Missouri48,3980.93×
Minnesota46,7271.01×
South Carolina45,6070.94×
Wisconsin45,4440.93×
Alabama41,4580.92×
Oregon36,5670.98×
Kentucky35,3820.87×
Connecticut34,7631.07×
Utah34,5841.19×
Louisiana33,7910.81×
Oklahoma31,4100.87×
Kansas26,4611.04×
Nevada26,2510.84×
Iowa23,4910.88×
Arkansas21,9600.82×
Mississippi21,4340.8×
Washington, District of Columbia16,8811.73×
Idaho16,2991×
Nebraska15,0750.93×
Hawaii14,0631.01×
New Hampshire13,2471.04×
New Mexico12,8080.79×
Maine12,0451.04×
West Virginia11,8070.78×
Rhode Island9,8710.96×
Alaska9,2401.33×
Montana7,7940.87×
Delaware7,6650.86×
North Dakota6,5140.98×
Vermont5,7451.01×
South Dakota5,6610.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zimbabwe audience
BrandAffinityCategory
Hibachi14.81×Food & Beverages
Governor of Michigan13.75×Politics & Society
Goop9.89×Internet & Social Media
Voter registration8.63×Politics & Society
Wok11.52×Food & Beverages
Grinch6.24×Movies & TV
Google Home9.87×Technology & Electronics
Edelbrock19.29×Cars & Mobility
El Paso County, Colorado16.54×Travel & Leisure
TV Fanatic13.39×Movies & TV
Google Photos3.08×Technology & Electronics
No Escape (1994 film)13.88×Movies & TV
headspace11.04×Health
Vocal harmony5.28×Music & Radio
Grace Slick9.92×Music & Radio
College of the Holy Cross17.19×Business & Career
Cherish (group)11.6×Music & Radio
Elsword17.21×Games
Bully (2011 film)7.14×Movies & TV
Hipster9.84×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zimbabwe audience
TraitClusterScore
PatriotismCONSERVATISM2.34
ExtroversionTHRILL1.65
SpiritualityBALANCE1.54
TravellingTHRILL1.43
Community OrientationOPEN1.38
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Zimbabwe
CountryShare
South Africa17.6%
United States12.1%
Zambia5.5%

See Zimbabwe audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Zimbabwe have in United States?

Zimbabwe has an estimated audience of 3,239,401 people in United States, concentrated in California and Texas.

What is the gender split and age of Zimbabwe fans?

44.7% of Zimbabwe fans are female, 55.3% are male, with an average age of 41.6 years.

Which brands do Zimbabwe fans like most?

Zimbabwe fans show strongest brand affinity for Hibachi (14.81×), Governor of Michigan (13.75×), and Goop (9.89×) over the country average.

Where do Zimbabwe fans live in United States?

Zimbabwe fans in United States are most concentrated in California (reach 361,794), Texas (reach 290,604), and Florida (reach 240,663). These three regions account for the largest share of the active audience.

What other brands do Zimbabwe fans also like?

Beyond Zimbabwe itself, the audience over-indexes on Governor of Michigan (13.75×), Goop (9.89×), Voter registration (8.63×), and Wok (11.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zimbabwe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.