Rascasse Audience Intelligence

Zimbabwe Audience in United States

A data profile of the people who buy, follow and care about Zimbabwe in United States — modelled from more than twelve digital signal sources. Zimbabwe has an estimated audience of 3,239,401 people in United States.

#97among Country in United States#703among POI in United States#783in Travel & Leisure

The average Zimbabwe fan in United States is 41.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Johannesburg, Mozambique, North Korea, with strongest over-indexing on Johannesburg (55.04× the country average).

Demographically, the Zimbabwe audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zimbabwe fan in United States is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Johannesburg.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zimbabwe profile in United States.

Audience size
3.2M
in United States
Gender
44.7%♀
55.3% male
Age
41.6
average years
Country rank
#9631
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zimbabwe fans

44.7% are female, 55.3% are male, average age 41.6.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Zimbabwe audience in United States
MetricValue
Female44.7%
Male55.3%
Average age41.6
Estimated audience size3,239,401
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Zimbabwe audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3918%
40-4921%
50+28%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Zimbabwe audience comes from United States.

Worldwide audience distribution share by country for Zimbabwe
CountryShare
South Africa17.6%
United States12.1%
Zambia5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zimbabwe audience in United States is strongest.

Fig. 05

Top regions by affinity

Zimbabwe fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.63×
02Alaska~9K1.33×
03Virginia~100K1.22×
04Utah~40K1.21×
05Maryland~70K1.17×
06Washington~70K1.15×
07Georgia~100K1.14×
08Massachusetts~70K1.14×
09New York~200K1.06×
10Connecticut~30K1.05×
11New Hampshire~10K1.05×
12Maine~10K1.05×
13North Dakota~7K1.05×
14Texas~300K1.04×
15North Carolina~100K1.04×
16Vermont~6K1.04×
17Florida~200K1.03×
18Idaho~20K1.03×
19Arizona~70K1.02×
20Indiana~60K1.02×
21Pennsylvania~100K1.01×
22New Jersey~80K1.00×
23Colorado~50K1.00×
24Hawaii~10K1.00×
25Minnesota~50K0.99×
26Kansas~30K0.99×
27Nebraska~20K0.98×
28California~300K0.97×
29Oregon~40K0.97×
30Illinois~100K0.96×
31Rhode Island~10K0.96×
32South Carolina~50K0.95×
33Wisconsin~50K0.94×
34Kentucky~40K0.94×
35Delaware~8K0.94×
36Missouri~50K0.92×
37Montana~8K0.92×
38Michigan~80K0.91×
39Oklahoma~30K0.91×
40Tennessee~60K0.90×
41Alabama~40K0.90×
42South Dakota~7K0.90×
43Ohio~90K0.89×
44Iowa~20K0.89×
45Louisiana~40K0.87×
46Mississippi~20K0.86×
47Arkansas~20K0.85×
48Nevada~30K0.84×
49New Mexico~10K0.83×
50West Virginia~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Zimbabwe, United States
0.83×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zimbabwe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zimbabwe audience
#·InterestCategoryAffinity×
01JohannesburgTravel & Leisure55.04×
02MozambiqueTravel & Leisure49.64×
03MDGTechnology & Electronics22.61×
04North KoreaTravel & Leisure19.76×
05Amnesty InternationalPolitics & Society17.19×
06Human Rights WatchPolitics & Society17.19×
07HellsingLiterature17.19×
08Turkish AirlinesTravel & Leisure16.82×
09NamibiaTravel & Leisure13.38×
10BildNews9.52×
11LufthansaTravel & Leisure8.00×
12Qatar AirwaysTravel & Leisure7.79×
13South AfricaTravel & Leisure6.34×
14Web serverTechnology & Electronics3.21×
15FedExBusiness & Career2.11×
16InnovationBusiness & Career2.11×
17Mortgage loansBusiness & Career1.83×
18RadioTechnology & Electronics1.78×
19T-MobileTechnology & Electronics1.68×
20Google DriveTechnology & Electronics1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zimbabwe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zimbabwe audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.28×
SpiritualityBALANCE1.65×
Community OrientationOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zimbabwe audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Healthy LifestyleBALANCE0.91×
Family OrientationCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zimbabwe have in United States?

Zimbabwe has an estimated audience of 3,239,401 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zimbabwe fans?

44.7% of Zimbabwe fans are female, 55.3% are male, with an average age of 41.6 years.

03

Which brands do Zimbabwe fans like most?

Zimbabwe fans show strongest brand affinity for Johannesburg (55.04×), Mozambique (49.64×), and North Korea (19.76×) over the country average.

04

Where do Zimbabwe fans live in United States?

Zimbabwe fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Zimbabwe fans also like?

Beyond Zimbabwe itself, the audience over-indexes on Mozambique (49.64×), North Korea (19.76×), Turkish Airlines (16.82×), and Namibia (13.38×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zimbabwe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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