Zimbabwe Audience in United States

Zimbabwe has an estimated audience of 3,239,401 people in United States. 44.7% are female, 55.3% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Johannesburg.

The average Zimbabwe fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.93× the country average). Demographically, the Zimbabwe audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Zimbabwe fans

Demographic split for Zimbabwe audience in United States
MetricValue
Female44.7%
Male55.3%
Average age41.6
Estimated audience size3,239,401

Audience persona

The typical Zimbabwe fan in United States is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Zimbabwe in United States
RegionReachAffinity
California361,7941.02×
Texas290,6041.04×
Florida240,6631.1×
New York201,6401.11×
Georgia116,4411.17×
Pennsylvania110,0261.01×
Illinois107,7641×
North Carolina102,9761.06×
Virginia100,2771.27×
Ohio89,9950.9×
New Jersey84,6831.03×
Michigan79,5070.94×
Washington77,6901.2×
Massachusetts73,0761.15×
Arizona72,1261.09×
Maryland66,1661.19×
Indiana60,6331.02×
Tennessee59,1010.91×
Colorado54,4171.07×
Missouri48,3980.93×
Minnesota46,7271.01×
South Carolina45,6070.94×
Wisconsin45,4440.93×
Alabama41,4580.92×
Oregon36,5670.98×
Kentucky35,3820.87×
Connecticut34,7631.07×
Utah34,5841.19×
Louisiana33,7910.81×
Oklahoma31,4100.87×
Kansas26,4611.04×
Nevada26,2510.84×
Iowa23,4910.88×
Arkansas21,9600.82×
Mississippi21,4340.8×
Washington, District of Columbia16,8811.73×
Idaho16,2991×
Nebraska15,0750.93×
Hawaii14,0631.01×
New Hampshire13,2471.04×
New Mexico12,8080.79×
Maine12,0451.04×
West Virginia11,8070.78×
Rhode Island9,8710.96×
Alaska9,2401.33×
Montana7,7940.87×
Delaware7,6650.86×
North Dakota6,5140.98×
Vermont5,7451.01×
South Dakota5,6610.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zimbabwe audience
BrandAffinityCategory
Capital One15.93×Business & Career
Google Maps12.82×Internet & Social Media
CarGurus16.89×Cars & Mobility
Indeed.com10.36×Business & Career
Johannesburg43.7×Travel & Leisure
Bruce Willis14.58×Movies & TV
DeviantArt13.95×Internet & Social Media
Circle K13.57×Shopping
Aaron Rodgers12.41×Sports
AccuWeather11.8×Home & Garden
Enterprise Rent-A-Car10.72×Cars & Mobility
Mozambique34.62×Travel & Leisure
ICloud15.82×Technology & Electronics
Billy Bob Thornton13.94×Movies & TV
Google News9.31×News
Diane Keaton9.77×Movies & TV
Khan Academy12.88×Business & Career
Beetlejuice7.41×Movies & TV
Helen Mirren21.21×Movies & TV
Diana Ross19.89×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zimbabwe audience
TraitClusterScore
PatriotismCONSERVATISM2.34
ExtroversionTHRILL1.65
SpiritualityBALANCE1.54
TravellingTHRILL1.43
Community OrientationOPEN1.38
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Zimbabwe
CountryShare
South Africa17.6%
United States12.1%
Zambia5.5%

See Zimbabwe audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Zimbabwe have in United States?

Zimbabwe has an estimated audience of 3,239,401 people in United States, concentrated in California and Texas.

What is the gender split and age of Zimbabwe fans?

44.7% of Zimbabwe fans are female, 55.3% are male, with an average age of 41.6 years.

Which brands do Zimbabwe fans like most?

Zimbabwe fans show strongest brand affinity for Capital One (15.93×), Google Maps (12.82×), and CarGurus (16.89×) over the country average.

Where do Zimbabwe fans live in United States?

Zimbabwe fans in United States are most concentrated in California (reach 361,794), Texas (reach 290,604), and Florida (reach 240,663). These three regions account for the largest share of the active audience.

What other brands do Zimbabwe fans also like?

Beyond Zimbabwe itself, the audience over-indexes on Google Maps (12.82×), CarGurus (16.89×), Indeed.com (10.36×), and Johannesburg (43.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zimbabwe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.