Rascasse Audience Intelligence

Zimbabwe Audience in Germany

A data profile of the people who buy, follow and care about Zimbabwe in Germany — modelled from more than twelve digital signal sources. Zimbabwe has an estimated audience of 438,690 people in Germany.

#131among Country in Germany#1142among POI in Germany#1019in Travel & Leisure

The average Zimbabwe fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Johannesburg, Edin Džeko, D&R, with strongest over-indexing on Johannesburg (33.51× the country average).

Demographically, the Zimbabwe audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zimbabwe fan in Germany is balanced, around 42.2 years old, with strong Spirituality tendencies and a notable affinity for Johannesburg.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zimbabwe profile in Germany.

Audience size
439K
in Germany
Gender
45.7%♀
54.3% male
Age
42.2
average years
Country rank
#13012
POI in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zimbabwe fans

45.7% are female, 54.3% are male, average age 42.2.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Zimbabwe audience in Germany
MetricValue
Female45.7%
Male54.3%
Average age42.2
Estimated audience size438,690
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Zimbabwe audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3921%
40-4925%
50+24%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Zimbabwe audience comes from Germany.

Worldwide audience distribution share by country for Zimbabwe
CountryShare
South Africa17.6%
United States12.1%
Zambia5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zimbabwe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zimbabwe fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.16×
02Hessen~40K1.15×
03Hamburg~10K1.15×
04Baden-Württemberg~70K1.11×
05Bayern~80K1.09×
06Nordrhein-Westfalen~100K1.08×
07Niedersachsen~50K1.08×
08Bremen~4K1.08×
09Schleswig-Holstein~20K1.02×
10Sachsen~20K0.97×
11Rheinland-Pfalz~20K0.95×
12Brandenburg~10K0.92×
13Thüringen~10K0.90×
14Saarland~5K0.88×
15Mecklenburg-Vorpommern~7K0.86×
16Sachsen-Anhalt~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Zimbabwe, Germany
0.84×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zimbabwe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zimbabwe audience
#·InterestCategoryAffinity×
01Ebru GündeşMusic & Radio42.25×
02Edin DžekoSports33.76×
03JohannesburgTravel & Leisure33.51×
04D&RTechnology & Electronics20.00×
05Kemal SunalMovies & TV20.00×
06Ajda PekkanMovies & TV20.00×
07Ahmet KayaMusic & Radio20.00×
08Tuba BüyüküstünMovies & TV20.00×
09HindiPolitics & Society18.67×
10MozambiqueTravel & Leisure17.84×
11AfrikaansPolitics & Society16.70×
12NamibiaTravel & Leisure12.89×
13North KoreaTravel & Leisure10.44×
14HürriyetNews10.38×
15South AfricaTravel & Leisure8.50×
16TrabzonsporSports8.41×
17LebanonTravel & Leisure8.13×
18Süper LigSports5.85×
19FamilyKids & Family1.96×
20GermanyTravel & Leisure1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zimbabwe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zimbabwe audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.25×
Community OrientationOPEN1.99×
Need for SecurityCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zimbabwe audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Sports ActivityPOWER0.79×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zimbabwe have in Germany?

Zimbabwe has an estimated audience of 438,690 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Zimbabwe fans?

45.7% of Zimbabwe fans are female, 54.3% are male, with an average age of 42.2 years.

03

Which brands do Zimbabwe fans like most?

Zimbabwe fans show strongest brand affinity for Johannesburg (33.51×), Edin Džeko (33.76×), and D&R (20×) over the country average.

04

Where do Zimbabwe fans live in Germany?

Zimbabwe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Zimbabwe fans also like?

Beyond Zimbabwe itself, the audience over-indexes on Edin Džeko (33.76×), D&R (20×), Hindi (18.67×), and Trabzonspor (8.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Zimbabwe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zimbabwe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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