Zimbabwe Audience in Germany
Zimbabwe has an estimated audience of 438,690 people in Germany. 45.7% are female, 54.3% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kodi (software), Gil Ofarim, Buying a House, Unique Gifts, Isha Yoga.
The average Zimbabwe fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kodi (software), Gil Ofarim, Buying a House, with strongest over-indexing on Kodi (software) (10.58× the country average). Demographically, the Zimbabwe audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Zimbabwe fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 42.2 |
| Estimated audience size | 438,690 |
Audience persona
The typical Zimbabwe fan in Germany is balanced, around 42.2 years old, with strong Spirituality tendencies and a notable affinity for Kodi (software).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,562 | 1.13× |
| Bayern | 78,280 | 1.11× |
| Baden-Württemberg | 68,626 | 1.15× |
| Niedersachsen | 47,365 | 1.11× |
| Hessen | 38,974 | 1.17× |
| Berlin | 23,086 | 1.18× |
| Sachsen | 20,953 | 0.97× |
| Rheinland-Pfalz | 20,852 | 0.95× |
| Schleswig-Holstein | 16,352 | 1.04× |
| Brandenburg | 12,294 | 0.9× |
| Hamburg | 11,460 | 1.16× |
| Thüringen | 9,810 | 0.88× |
| Sachsen-Anhalt | 9,020 | 0.79× |
| Mecklenburg-Vorpommern | 7,016 | 0.84× |
| Saarland | 4,312 | 0.8× |
| Bremen | 3,835 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kodi (software) | 10.58× | Technology & Electronics |
| Gil Ofarim | 4.03× | Music & Radio |
| Buying a House | 8.6× | Home & Garden |
| Unique Gifts | 1.84× | Shopping |
| Isha Yoga | 12.66× | Sports |
| 3D printing | 2.67× | Technology & Electronics |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.57× | News |
| Este, Veneto | 2.8× | Travel & Leisure |
| Birthday Gifts | 1.78× | Kids & Family |
| Mülheim | 3.52× | Travel & Leisure |
| Urban horticulture | 1.64× | Home & Garden |
| Christmas Gift | 1.59× | Kids & Family |
| The Fader | 5.91× | Music & Radio |
| India Hicks | 20× | Fashion & Accessoires |
| Corona (band) | 2× | Music & Radio |
| Commercial mortgage | 1.65× | Business & Career |
| Jaripeo | 20× | Sports |
| Gudrun Sjödén | 2.28× | Fashion & Accessoires |
| Jeep Wagoneer | 9.33× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.75 |
| Community Orientation | OPEN | 1.59 |
| Family Orientation | CONSERVATISM | 1.4 |
| Early Adopter Mentality | POWER | 1.37 |
| Tradition | CONSERVATISM | 1.34 |
| Pet Ownership | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 17.6% |
| United States | 12.1% |
| Zambia | 5.5% |
See Zimbabwe audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Zimbabwe have in Germany?
Zimbabwe has an estimated audience of 438,690 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zimbabwe fans?
45.7% of Zimbabwe fans are female, 54.3% are male, with an average age of 42.2 years.
Which brands do Zimbabwe fans like most?
Zimbabwe fans show strongest brand affinity for Kodi (software) (10.58×), Gil Ofarim (4.03×), and Buying a House (8.6×) over the country average.
Where do Zimbabwe fans live in Germany?
Zimbabwe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,562), Bayern (reach 78,280), and Baden-Württemberg (reach 68,626). These three regions account for the largest share of the active audience.
What other brands do Zimbabwe fans also like?
Beyond Zimbabwe itself, the audience over-indexes on Gil Ofarim (4.03×), Buying a House (8.6×), Unique Gifts (1.84×), and Isha Yoga (12.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zimbabwe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.