Rascasse Audience Intelligence

East Africa Audience in United States

A data profile of the people who buy, follow and care about East Africa in United States — modelled from more than twelve digital signal sources. East Africa has an estimated audience of 5,260,665 people in United States.

#91among Region in United States#434among POI in United States#546in Travel & Leisure

The average East Africa fan in United States is 41.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mozambique, Johannesburg, North Korea, with strongest over-indexing on Mozambique (57.56× the country average).

Demographically, the East Africa audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical East Africa fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Mozambique.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the East Africa profile in United States.

Audience size
5.3M
in United States
Gender
47.9%♀
52.1% male
Age
41.1
average years
Country rank
#6377
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of East Africa fans

47.9% are female, 52.1% are male, average age 41.1.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for East Africa audience in United States
MetricValue
Female47.9%
Male52.1%
Average age41.1
Estimated audience size5,260,665
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the East Africa audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

11.2%

of the worldwide East Africa audience comes from United States.

Worldwide audience distribution share by country for East Africa
CountryShare
United States11.2%
South Africa9.4%
France4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the East Africa audience in United States is strongest.

Fig. 05

Top regions by affinity

East Africa fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.95×
02Minnesota~100K1.83×
03Maryland~100K1.56×
04Washington~200K1.49×
05Georgia~200K1.33×
06Virginia~200K1.29×
07Texas~600K1.26×
08Massachusetts~100K1.21×
09Indiana~100K1.16×
10North Carolina~200K1.10×
11Kentucky~70K1.09×
12Nebraska~30K1.09×
13Maine~20K1.04×
14Illinois~200K1.03×
15South Carolina~80K1.03×
16North Dakota~10K1.03×
17Missouri~90K1.01×
18Connecticut~50K1.01×
19South Dakota~10K1.01×
20Michigan~100K1.00×
21Alaska~10K1.00×
22Oregon~60K0.99×
23Kansas~40K0.99×
24Delaware~10K0.99×
25New York~300K0.98×
26Pennsylvania~200K0.98×
27Ohio~200K0.97×
28Nevada~50K0.97×
29California~600K0.96×
30Iowa~40K0.96×
31Rhode Island~20K0.96×
32Louisiana~60K0.95×
33Colorado~80K0.93×
34Alabama~70K0.93×
35Vermont~9K0.93×
36Arizona~100K0.91×
37Mississippi~40K0.91×
38Oklahoma~50K0.90×
39New Jersey~100K0.88×
40Tennessee~90K0.88×
41Wisconsin~70K0.87×
42New Hampshire~20K0.86×
43Montana~10K0.86×
44Hawaii~20K0.85×
45Florida~300K0.82×
46Utah~40K0.82×
47Arkansas~40K0.82×
48West Virginia~20K0.80×
49Idaho~20K0.79×
50New Mexico~20K0.75×
Fig. 06

Affinity by region

Affinity by region — East Africa, United States
0.75×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the East Africa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for East Africa audience
#·InterestCategoryAffinity×
01MozambiqueTravel & Leisure57.56×
02JohannesburgTravel & Leisure48.75×
03North KoreaTravel & Leisure24.92×
04EasyJetTravel & Leisure20.00×
05MDGTechnology & Electronics19.88×
06RyanairTravel & Leisure18.89×
07NamibiaTravel & Leisure16.07×
08Cultural tourismTravel & Leisure14.24×
09Ligue 1Sports12.65×
10Al JazeeraMovies & TV12.50×
11Red SeaTravel & Leisure9.00×
12TrivagoTravel & Leisure6.06×
13South AfricaTravel & Leisure4.86×
14Web serverTechnology & Electronics4.53×
15Master of Business AdministrationBusiness & Career2.77×
16InnovationBusiness & Career2.30×
17RadioTechnology & Electronics2.00×
18Google DriveTechnology & Electronics1.89×
19FIFA World CupSports1.84×
20Planet FitnessSports1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the East Africa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by East Africa audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.09×
Community OrientationOPEN1.82×
SpiritualityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by East Africa audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
CreativityOPEN0.84×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does East Africa have in United States?

East Africa has an estimated audience of 5,260,665 people in United States, concentrated in Texas and California.

02

What is the gender split and age of East Africa fans?

47.9% of East Africa fans are female, 52.1% are male, with an average age of 41.1 years.

03

Which brands do East Africa fans like most?

East Africa fans show strongest brand affinity for Mozambique (57.56×), Johannesburg (48.75×), and North Korea (24.92×) over the country average.

04

Where do East Africa fans live in United States?

East Africa fans in United States are most concentrated in Texas (reach ~600K), California (reach ~600K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do East Africa fans also like?

Beyond East Africa itself, the audience over-indexes on Johannesburg (48.75×), North Korea (24.92×), Namibia (16.07×), and Ryanair (18.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See East Africa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for East Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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