East Africa Audience in United States

East Africa has an estimated audience of 5,260,665 people in United States. 47.9% are female, 52.1% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Johannesburg.

The average East Africa fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.9× the country average). Demographically, the East Africa audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of East Africa fans

Demographic split for East Africa audience in United States
MetricValue
Female47.9%
Male52.1%
Average age41.1
Estimated audience size5,260,665

Audience persona

The typical East Africa fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for East Africa in United States
RegionReachAffinity
California585,4101.01×
Texas533,4151.18×
Florida317,0190.89×
New York316,4391.08×
Georgia234,5551.45×
Illinois188,7941.08×
North Carolina183,7781.16×
Washington182,3351.73×
Virginia177,8121.39×
Pennsylvania167,8210.95×
Ohio159,0110.98×
Maryland157,2621.74×
Minnesota148,2991.97×
Michigan138,5391.01×
Massachusetts135,5751.31×
New Jersey125,9300.94×
Arizona106,3150.99×
Tennessee97,9300.93×
Indiana93,6060.97×
Missouri86,0121.01×
Colorado77,6710.94×
South Carolina71,1860.9×
Kentucky65,7411×
Alabama65,4700.89×
Louisiana65,0760.96×
Oregon61,7021.02×
Wisconsin58,1710.73×
Nevada53,7111.06×
Connecticut52,8561×
Oklahoma46,8880.8×
Kansas40,0250.97×
Mississippi39,1830.9×
Washington, District of Columbia38,7782.45×
Utah36,8960.78×
Iowa35,0540.81×
Arkansas31,1970.72×
Nebraska24,1290.91×
Maine17,7140.94×
Hawaii16,4210.73×
Idaho16,3450.62×
New Mexico15,1860.58×
Rhode Island15,0530.9×
New Hampshire14,5840.7×
Delaware14,1330.97×
West Virginia12,2070.5×
South Dakota10,7430.88×
Alaska10,3540.92×
North Dakota9,9500.92×
Montana7,4330.51×
Vermont6,9250.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for East Africa audience
BrandAffinityCategory
Capital One15.9×Business & Career
Google Maps13.19×Internet & Social Media
CarGurus17.19×Cars & Mobility
Indeed.com11.05×Business & Career
Johannesburg40.48×Travel & Leisure
DeviantArt14.58×Internet & Social Media
Autism Awareness19.03×Health
Circle K14.19×Shopping
Bruce Willis14.19×Movies & TV
Aaron Rodgers12.06×Sports
Diabetes mellitus awareness12.48×Health
AccuWeather11.81×Home & Garden
Enterprise Rent-A-Car10.95×Cars & Mobility
ICloud16.44×Technology & Electronics
Khan Academy14.2×Business & Career
Google News9.81×News
Billy Bob Thornton14.31×Movies & TV
Diane Keaton10.03×Movies & TV
Mozambique31.82×Travel & Leisure
Beetlejuice7.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by East Africa audience
TraitClusterScore
PatriotismCONSERVATISM4.59
Community OrientationOPEN1.7
LGBTQ+ IdentityOPEN1.68
ExtroversionTHRILL1.47
Design AffinityPREMIUM1.47
SustainabilityBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for East Africa
CountryShare
United States11.2%
South Africa9.4%
France4.8%

See East Africa audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does East Africa have in United States?

East Africa has an estimated audience of 5,260,665 people in United States, concentrated in California and Texas.

What is the gender split and age of East Africa fans?

47.9% of East Africa fans are female, 52.1% are male, with an average age of 41.1 years.

Which brands do East Africa fans like most?

East Africa fans show strongest brand affinity for Capital One (15.9×), Google Maps (13.19×), and CarGurus (17.19×) over the country average.

Where do East Africa fans live in United States?

East Africa fans in United States are most concentrated in California (reach 585,410), Texas (reach 533,415), and Florida (reach 317,019). These three regions account for the largest share of the active audience.

What other brands do East Africa fans also like?

Beyond East Africa itself, the audience over-indexes on Google Maps (13.19×), CarGurus (17.19×), Indeed.com (11.05×), and Johannesburg (40.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for East Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.