East Africa Audience in Germany
East Africa has an estimated audience of 807,515 people in Germany. 42.9% are female, 57.1% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kodi (software), Medieval fantasy, Unique Gifts, Buying a House, Nuts (film).
The average East Africa fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kodi (software), Medieval fantasy, Unique Gifts, with strongest over-indexing on Kodi (software) (7.87× the country average). Demographically, the East Africa audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of East Africa fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 40.4 |
| Estimated audience size | 807,515 |
Audience persona
The typical East Africa fan in Germany is more male, around 40.4 years old, with strong Spirituality tendencies and a notable affinity for Kodi (software).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 184,435 | 1.04× |
| Bayern | 139,309 | 1.07× |
| Baden-Württemberg | 120,655 | 1.1× |
| Niedersachsen | 80,517 | 1.03× |
| Hessen | 71,532 | 1.16× |
| Rheinland-Pfalz | 48,286 | 1.19× |
| Berlin | 39,809 | 1.1× |
| Sachsen | 34,932 | 0.88× |
| Schleswig-Holstein | 30,581 | 1.05× |
| Brandenburg | 21,328 | 0.85× |
| Hamburg | 20,645 | 1.13× |
| Thüringen | 20,110 | 0.98× |
| Sachsen-Anhalt | 19,531 | 0.93× |
| Mecklenburg-Vorpommern | 13,266 | 0.86× |
| Saarland | 6,932 | 0.7× |
| Bremen | 6,305 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kodi (software) | 7.87× | Technology & Electronics |
| Medieval fantasy | 19.2× | Literature |
| Unique Gifts | 1.89× | Shopping |
| Buying a House | 8.18× | Home & Garden |
| Nuts (film) | 6.03× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Birthday Gifts | 1.79× | Kids & Family |
| Christmas Gift | 1.72× | Kids & Family |
| Laneige | 6.28× | Beauty & Wellness |
| 3D printing | 2.14× | Technology & Electronics |
| Israel | 1.88× | Travel & Leisure |
| Este, Veneto | 2.38× | Travel & Leisure |
| The Fader | 6.09× | Music & Radio |
| Kurt Weill | 8.86× | Music & Radio |
| VfL Wolfsburg | 1.51× | Sports |
| Preacher (comics) | 6.02× | Literature |
| Gudrun Sjödén | 2.71× | Fashion & Accessoires |
| Corona (band) | 1.91× | Music & Radio |
| Eindhoven | 1.66× | Travel & Leisure |
| Commercial mortgage | 1.55× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.95 |
| Patriotism | CONSERVATISM | 1.88 |
| Community Orientation | OPEN | 1.54 |
| Convenience Orientation | PREMIUM | 1.5 |
| Tradition | CONSERVATISM | 1.35 |
| Urban Lifestyle | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.2% |
| South Africa | 9.4% |
| France | 4.8% |
See East Africa audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does East Africa have in Germany?
East Africa has an estimated audience of 807,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of East Africa fans?
42.9% of East Africa fans are female, 57.1% are male, with an average age of 40.4 years.
Which brands do East Africa fans like most?
East Africa fans show strongest brand affinity for Kodi (software) (7.87×), Medieval fantasy (19.2×), and Unique Gifts (1.89×) over the country average.
Where do East Africa fans live in Germany?
East Africa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 184,435), Bayern (reach 139,309), and Baden-Württemberg (reach 120,655). These three regions account for the largest share of the active audience.
What other brands do East Africa fans also like?
Beyond East Africa itself, the audience over-indexes on Medieval fantasy (19.2×), Unique Gifts (1.89×), Buying a House (8.18×), and Nuts (film) (6.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for East Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.