Rascasse Audience Intelligence

East Africa Audience in Germany

A data profile of the people who buy, follow and care about East Africa in Germany — modelled from more than twelve digital signal sources. East Africa has an estimated audience of 807,515 people in Germany.

#72among Region in Germany#606among POI in Germany#624in Travel & Leisure

The average East Africa fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Samuel Eto'o, Hertz, Deep Purple, with strongest over-indexing on Samuel Eto'o (39.74× the country average).

Demographically, the East Africa audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical East Africa fan in Germany is more male, around 40.4 years old, with strong Spirituality tendencies and a notable affinity for Samuel Eto'o.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the East Africa profile in Germany.

Audience size
808K
in Germany
Gender
42.9%♀
57.1% male
Age
40.4
average years
Country rank
#7825
POI in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of East Africa fans

42.9% are female, 57.1% are male, average age 40.4.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for East Africa audience in Germany
MetricValue
Female42.9%
Male57.1%
Average age40.4
Estimated audience size807,515
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the East Africa audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

1.7%

of the worldwide East Africa audience comes from Germany.

Worldwide audience distribution share by country for East Africa
CountryShare
United States11.2%
South Africa9.4%
France4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the East Africa audience in Germany is strongest.

Fig. 05

Top regions by affinity

East Africa fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.22×
02Rheinland-Pfalz~50K1.12×
03Berlin~40K1.12×
04Hamburg~20K1.11×
05Bremen~8K1.09×
06Baden-Württemberg~100K1.05×
07Bayern~100K1.04×
08Nordrhein-Westfalen~200K1.01×
09Niedersachsen~80K0.99×
10Schleswig-Holstein~30K0.99×
11Thüringen~20K0.99×
12Sachsen-Anhalt~20K0.94×
13Sachsen~40K0.92×
14Mecklenburg-Vorpommern~10K0.92×
15Saarland~9K0.92×
16Brandenburg~20K0.91×
Fig. 06

Affinity by region

Affinity by region — East Africa, Germany
0.91×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the East Africa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for East Africa audience
#·InterestCategoryAffinity×
01Samuel Eto'oSports39.74×
02Burkina FasoTravel & Leisure20.07×
03HertzCars & Mobility13.37×
04MozambiqueTravel & Leisure13.24×
05JohannesburgTravel & Leisure12.33×
06Deep PurpleMusic & Radio10.94×
07North KoreaTravel & Leisure9.93×
08NamibiaTravel & Leisure9.01×
09Red SeaTravel & Leisure8.75×
10SpreadsheetTechnology & Electronics7.96×
11South AfricaTravel & Leisure5.51×
12VotingPolitics & Society5.49×
13QatarTravel & Leisure5.23×
14Country rapMusic & Radio5.00×
15ReligionBusiness & Career2.33×
16Online newspaperNews2.19×
17TattoosFashion & Accessoires2.08×
18Netto Marken-DiscountShopping1.86×
19TagesschauMovies & TV1.85×
20NatureHome & Garden1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the East Africa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by East Africa audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.47×
Convenience OrientationPREMIUM1.96×
Community OrientationOPEN1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by East Africa audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
DIY MentalityTHRILL0.75×
Sports ActivityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does East Africa have in Germany?

East Africa has an estimated audience of 807,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of East Africa fans?

42.9% of East Africa fans are female, 57.1% are male, with an average age of 40.4 years.

03

Which brands do East Africa fans like most?

East Africa fans show strongest brand affinity for Samuel Eto'o (39.74×), Hertz (13.37×), and Deep Purple (10.94×) over the country average.

04

Where do East Africa fans live in Germany?

East Africa fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do East Africa fans also like?

Beyond East Africa itself, the audience over-indexes on Hertz (13.37×), Deep Purple (10.94×), Mozambique (13.24×), and North Korea (9.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See East Africa audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for East Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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