Rascasse Audience Intelligence

San Jose, California Audience in United States

A data profile of the people who buy, follow and care about San Jose, California in United States — modelled from more than twelve digital signal sources. San Jose, California has an estimated audience of 13,175,341 people in United States.

#43among City in United States#156among POI in United States#242in Travel & Leisure

The average San Jose, California fan in United States is 45.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dropbox (service), FedEx, Pinterest, with strongest over-indexing on Dropbox (service) (8.89× the country average).

Demographically, the San Jose, California audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Jose, California fan in United States is balanced, around 45.9 years old, with strong Family Orientation tendencies and a notable affinity for Dropbox (service).

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Jose, California profile in United States.

Audience size
13.2M
in United States
Gender
53.0%♀
47.0% male
Age
45.9
average years
Country rank
#2695
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Jose, California fans

53.0% are female, 47.0% are male, average age 45.9.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for San Jose, California audience in United States
MetricValue
Female53.0%
Male47.0%
Average age45.9
Estimated audience size13,175,341
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the San Jose, California audience in United States
Age bracketShare%
16-198%
20-2913%
30-3918%
40-4924%
50+37%
Fig. 04

Worldwide distribution

49.3%

of the worldwide San Jose, California audience comes from United States.

Worldwide audience distribution share by country for San Jose, California
CountryShare
United States49.3%
United Kingdom7.8%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Jose, California audience in United States is strongest.

Fig. 05

Top regions by affinity

San Jose, California fans by region: top regions in United States
#RegionReachAffinity×
01California~10M6.89×
02South Carolina~400K2.20×
03Nevada~200K1.71×
04Washington~400K1.65×
05Oregon~200K1.60×
06Hawaii~80K1.39×
07Utah~200K1.35×
08Washington, District of Columbia~50K1.34×
09North Carolina~500K1.33×
10Idaho~80K1.23×
11Arizona~300K1.22×
12New Mexico~80K1.17×
13Colorado~200K1.15×
14Florida~1M1.08×
15Texas~1M1.05×
16Illinois~500K1.05×
17Alaska~30K0.98×
18Virginia~300K0.96×
19Massachusetts~200K0.96×
20Georgia~400K0.94×
21Kansas~100K0.93×
22New York~700K0.92×
23Montana~30K0.87×
24New Jersey~300K0.86×
25Missouri~200K0.83×
26Indiana~200K0.82×
27Arkansas~90K0.82×
28Minnesota~200K0.80×
29Maryland~200K0.79×
30Nebraska~50K0.77×
31Vermont~20K0.77×
32North Dakota~20K0.76×
33Tennessee~200K0.73×
34New Hampshire~40K0.73×
35Connecticut~100K0.72×
36Michigan~200K0.71×
37Iowa~80K0.71×
38Rhode Island~30K0.71×
39Oklahoma~100K0.70×
40South Dakota~20K0.70×
41Wisconsin~100K0.69×
42Maine~30K0.68×
43Pennsylvania~300K0.64×
44Delaware~20K0.64×
45Ohio~300K0.63×
46Louisiana~100K0.63×
47Alabama~100K0.60×
48Kentucky~100K0.60×
49Mississippi~60K0.56×
50West Virginia~30K0.54×
Fig. 06

Affinity by region

Affinity by region — San Jose, California, United States
0.54×1.00×6.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Jose, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Jose, California audience
#·InterestCategoryAffinity×
01Dropbox (service)Technology & Electronics8.89×
02Turkish AirlinesTravel & Leisure8.30×
03C++Technology & Electronics3.65×
04FedExBusiness & Career3.15×
05JavaScriptTechnology & Electronics3.04×
06Renewable energyBusiness & Career2.85×
07QVCMovies & TV2.73×
08Solar energyHome & Garden2.72×
09Sustainable energyHome & Garden2.68×
10Vehicle insuranceCars & Mobility2.13×
11Mortgage loansBusiness & Career1.92×
12SubwayFood & Beverages1.77×
13PinterestInternet & Social Media1.75×
14BarbecueFood & Beverages1.60×
15McDonald'sFood & Beverages1.60×
16Pizza HutFood & Beverages1.60×
17T-MobileTechnology & Electronics1.57×
18NatureHome & Garden1.55×
19FragrancesBeauty & Wellness1.55×
20LivestockPets & Animals1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Jose, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Jose, California audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.83×
Convenience OrientationPREMIUM1.48×
Urban LifestyleOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Jose, California audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.82×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Jose, California have in United States?

San Jose, California has an estimated audience of 13,175,341 people in United States, concentrated in California and Texas.

02

What is the gender split and age of San Jose, California fans?

53.0% of San Jose, California fans are female, 47.0% are male, with an average age of 45.9 years.

03

Which brands do San Jose, California fans like most?

San Jose, California fans show strongest brand affinity for Dropbox (service) (8.89×), FedEx (3.15×), and Pinterest (1.75×) over the country average.

04

Where do San Jose, California fans live in United States?

San Jose, California fans in United States are most concentrated in California (reach ~10M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do San Jose, California fans also like?

Beyond San Jose, California itself, the audience over-indexes on FedEx (3.15×), Pinterest (1.75×), Turkish Airlines (8.3×), and Nature (1.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for San Jose, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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