San Jose, California Audience in United States

San Jose, California logo

San Jose, California has an estimated audience of 13,175,341 people in United States. 53.0% are female, 47.0% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Jeep Wagoneer, Nationality, Cam Ward, Wikia.

The average San Jose, California fan in United States is 45.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Jeep Wagoneer, Nationality, with strongest over-indexing on Israel (4.26× the country average). Demographically, the San Jose, California audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of San Jose, California fans

Demographic split for San Jose, California audience in United States
MetricValue
Female53.0%
Male47.0%
Average age45.9
Estimated audience size13,175,341

Audience persona

The typical San Jose, California fan in United States is balanced, around 45.9 years old, with strong Family Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for San Jose, California in United States
RegionReachAffinity
California9,881,5067.59×
Texas1,195,6821.06×
Florida1,009,9041.13×
New York729,0790.99×
North Carolina576,7071.45×
Illinois490,1071.12×
South Carolina466,3592.35×
Washington465,4841.76×
Georgia379,3550.93×
Virginia325,6301.01×
New Jersey300,1980.9×
Pennsylvania287,6050.65×
Arizona282,6361.05×
Massachusetts258,5811×
Oregon244,0141.62×
Ohio242,0430.6×
Michigan240,0810.7×
Colorado234,6141.13×
Nevada217,7921.71×
Indiana194,2980.81×
Tennessee179,1680.68×
Missouri176,1560.83×
Maryland175,3990.77×
Minnesota149,9050.79×
Utah136,0721.15×
Wisconsin129,9810.66×
Kansas94,1580.91×
Louisiana92,5760.54×
Alabama91,2740.5×
Connecticut90,5500.69×
Oklahoma87,8920.6×
Kentucky83,9190.51×
Hawaii81,0641.43×
Idaho72,0581.09×
New Mexico67,9521.03×
Iowa65,0000.6×
Arkansas62,5080.58×
Washington, District of Columbia53,9201.36×
Nebraska43,6730.66×
Mississippi43,3510.4×
New Hampshire33,2850.64×
Maine26,9030.57×
Montana26,4200.72×
Rhode Island25,6980.61×
West Virginia21,5140.35×
Alaska21,2510.75×
Delaware17,8910.49×
North Dakota15,4620.57×
South Dakota15,1490.5×
Vermont14,6630.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Jose, California audience
BrandAffinityCategory
Israel4.26×Travel & Leisure
Jeep Wagoneer5.83×Cars & Mobility
Nationality1.64×Politics & Society
Cam Ward2.44×Sports
Wikia2.09×Internet & Social Media
Kendra Scott1.79×Fashion & Accessoires
Ichiro Suzuki6.35×Sports
San Pellegrino3.41×Food & Beverages
Jeep Grand Cherokee (WJ)2.81×Cars & Mobility
Home staging2.3×Home & Garden
Kodiak, Alaska3.63×Travel & Leisure
JamBase4.95×Music & Radio
Insulin index6.09×Health
Huddle (software)4.65×Technology & Electronics
Takers3.82×Movies & TV
Neiva, Huila5.24×Travel & Leisure
jordy nelson6.01×Sports
Infiniti QX566.39×Cars & Mobility
Hebe2.33×Home & Garden
Strategic human resource planning3.22×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Jose, California audience
TraitClusterScore
Family OrientationCONSERVATISM1.44
LGBTQ+ IdentityOPEN1.31
Early Adopter MentalityPOWER1.23
Price SensitivityPREMIUM1.18
Need for SecurityCONSERVATISM1.16
TravellingTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for San Jose, California
CountryShare
United States49.3%
United Kingdom7.8%
Germany4.5%

See San Jose, California audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does San Jose, California have in United States?

San Jose, California has an estimated audience of 13,175,341 people in United States, concentrated in California and Texas.

What is the gender split and age of San Jose, California fans?

53.0% of San Jose, California fans are female, 47.0% are male, with an average age of 45.9 years.

Which brands do San Jose, California fans like most?

San Jose, California fans show strongest brand affinity for Israel (4.26×), Jeep Wagoneer (5.83×), and Nationality (1.64×) over the country average.

Where do San Jose, California fans live in United States?

San Jose, California fans in United States are most concentrated in California (reach 9,881,506), Texas (reach 1,195,682), and Florida (reach 1,009,904). These three regions account for the largest share of the active audience.

What other brands do San Jose, California fans also like?

Beyond San Jose, California itself, the audience over-indexes on Jeep Wagoneer (5.83×), Nationality (1.64×), Cam Ward (2.44×), and Wikia (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Jose, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.