Viola Audience in United States

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Viola has an estimated audience of 3,420,068 people in United States. 41.2% are female, 58.8% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Tech News, Wok, Governor of Michigan, Goop, Elsword.

The average Viola fan in United States is 34.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tech News, Wok, Governor of Michigan, with strongest over-indexing on Tech News (101.33× the country average). Demographically, the Viola audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Viola fans

Demographic split for Viola audience in United States
MetricValue
Female41.2%
Male58.8%
Average age34.8
Estimated audience size3,420,068

Audience persona

The typical Viola fan in United States is more male, around 34.8 years old, with strong Tradition tendencies and a notable affinity for Tech News.

Top regions in United States

Top regions ranked by reach for Viola in United States
RegionReachAffinity
California367,9560.98×
Texas338,1321.15×
Florida312,6081.35×
New York212,8821.11×
Illinois123,1201.08×
Georgia106,6451.01×
Pennsylvania104,7340.91×
Ohio96,7840.92×
Virginia91,7211.1×
North Carolina90,6800.88×
New Jersey86,2480.99×
Washington84,4871.23×
Michigan80,2410.9×
Missouri66,7591.21×
Maryland64,5761.1×
Arizona63,9590.92×
Tennessee62,7210.91×
Massachusetts62,5940.93×
Indiana57,8140.93×
Wisconsin56,2191.09×
Colorado50,6510.94×
Minnesota46,5860.95×
South Carolina46,1660.9×
Alabama42,7420.89×
Oregon40,0821.02×
Kentucky36,5720.85×
Oklahoma35,0980.92×
Louisiana34,5860.78×
Kansas33,7581.25×
Connecticut32,5460.95×
Arkansas32,1891.14×
Utah31,2041.02×
New Mexico29,8591.74×
Nevada29,2120.88×
Iowa28,9431.03×
Idaho23,1781.35×
Mississippi20,8660.74×
Rhode Island16,4681.51×
Nebraska15,6460.91×
West Virginia13,4090.84×
Hawaii13,0120.89×
New Hampshire11,1340.83×
Delaware10,0441.06×
Maine9,7870.8×
Montana9,0330.95×
Washington, District of Columbia8,7560.85×
Alaska7,8231.07×
South Dakota6,8200.86×
North Dakota6,1800.88×
Vermont4,7090.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Viola audience
BrandAffinityCategory
Tech News101.33×Technology & Electronics
Wok11.52×Food & Beverages
Governor of Michigan12.21×Politics & Society
Goop8.82×Internet & Social Media
Elsword26×Games
headspace14.56×Health
Nationality3.2×Politics & Society
Google Home8.76×Technology & Electronics
Bank account3.25×Business & Career
Hibachi9.4×Food & Beverages
Cherish (group)12.63×Music & Radio
Fairy godmother8.65×Literature
Grinch4.51×Movies & TV
TV Fanatic11.25×Movies & TV
Combat sport1.68×Sports
Grace Slick8.89×Music & Radio
Collectable1.62×Kids & Family
Cryptic crossword14.29×Technology & Electronics
Hipster8.62×Politics & Society
Hitchcock (film)13.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viola audience
TraitClusterScore
TraditionCONSERVATISM1.8
LGBTQ+ IdentityOPEN1.57
Early Adopter MentalityPOWER1.48
DIY MentalityTHRILL1.47
SustainabilityBALANCE1.43
Risk AppetiteTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Viola
CountryShare
United States20.9%
Italy8.7%
Japan7.8%

See Viola audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Viola have in United States?

Viola has an estimated audience of 3,420,068 people in United States, concentrated in California and Texas.

What is the gender split and age of Viola fans?

41.2% of Viola fans are female, 58.8% are male, with an average age of 34.8 years.

Which brands do Viola fans like most?

Viola fans show strongest brand affinity for Tech News (101.33×), Wok (11.52×), and Governor of Michigan (12.21×) over the country average.

Where do Viola fans live in United States?

Viola fans in United States are most concentrated in California (reach 367,956), Texas (reach 338,132), and Florida (reach 312,608). These three regions account for the largest share of the active audience.

What other brands do Viola fans also like?

Beyond Viola itself, the audience over-indexes on Wok (11.52×), Governor of Michigan (12.21×), Goop (8.82×), and Elsword (26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Viola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.