Rascasse Audience Intelligence

Viola Audience in United States

A data profile of the people who buy, follow and care about Viola in United States — modelled from more than twelve digital signal sources. Viola has an estimated audience of 3,420,068 people in United States.

#4729among Topic in United States#903in Music & Radio

The average Viola fan in United States is 34.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Richard Madden, Contemporary classical music, Cello, with strongest over-indexing on Richard Madden (146.41× the country average).

Demographically, the Viola audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Viola fan in United States is more male, around 34.8 years old, with strong Tradition tendencies and a notable affinity for Richard Madden.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viola profile in United States.

Audience size
3.4M
in United States
Gender
41.2%♀
58.8% male
Age
34.8
average years
Country rank
#9218
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Viola fans

41.2% are female, 58.8% are male, average age 34.8.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Viola audience in United States
MetricValue
Female41.2%
Male58.8%
Average age34.8
Estimated audience size3,420,068
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Viola audience in United States
Age bracketShare%
16-1938%
20-2916%
30-3913%
40-4915%
50+18%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Viola audience comes from United States.

Worldwide audience distribution share by country for Viola
CountryShare
United States20.9%
Italy8.7%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viola audience in United States is strongest.

Fig. 05

Top regions by affinity

Viola fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~40K2.12×
02Kansas~40K1.63×
03Idaho~20K1.43×
04Arkansas~40K1.41×
05Rhode Island~10K1.36×
06Delaware~10K1.35×
07Florida~300K1.33×
08Wisconsin~70K1.27×
09Washington~80K1.16×
10Missouri~60K1.15×
11Iowa~30K1.13×
12Texas~300K1.10×
13Alaska~8K1.08×
14Illinois~100K1.06×
15Virginia~90K1.04×
16Maryland~60K1.04×
17New York~200K1.02×
18Utah~30K1.02×
19Oregon~40K0.98×
20Minnesota~50K0.96×
21Georgia~100K0.95×
22Montana~9K0.95×
23New Jersey~80K0.94×
24North Dakota~7K0.94×
25Nebraska~20K0.93×
26Pennsylvania~100K0.92×
27South Dakota~7K0.92×
28Oklahoma~30K0.91×
29Tennessee~60K0.90×
30Indiana~60K0.90×
31South Carolina~50K0.89×
32Connecticut~30K0.89×
33California~300K0.88×
34Arizona~60K0.87×
35Nevada~30K0.87×
36Hawaii~10K0.87×
37Ohio~90K0.86×
38Michigan~80K0.86×
39Massachusetts~60K0.86×
40Colorado~50K0.85×
41Kentucky~40K0.85×
42West Virginia~10K0.85×
43North Carolina~90K0.84×
44New Hampshire~10K0.81×
45Vermont~5K0.81×
46Alabama~40K0.80×
47Maine~10K0.79×
48Washington, District of Columbia~8K0.79×
49Louisiana~30K0.76×
50Mississippi~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Viola, United States
0.75×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viola audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viola audience
#·InterestCategoryAffinity×
01Richard MaddenMovies & TV146.41×
02XylophoneMusic & Radio47.92×
03Vienna PhilharmonicTravel & Leisure29.33×
04Leonard BernsteinMusic & Radio28.09×
05EuphoniumMusic & Radio27.64×
06Contemporary classical musicMusic & Radio15.86×
07Oblivion (2013 film)Movies & TV13.25×
08UkuleleMusic & Radio12.51×
09CelloMusic & Radio8.07×
10Benny BlancoMusic & Radio7.66×
11ClarinetMusic & Radio6.63×
12ViolinMusic & Radio4.63×
13Web serverTechnology & Electronics4.34×
14Film scoreMusic & Radio4.10×
15Spirit HalloweenKids & Family3.19×
16PianoMusic & Radio2.63×
17Classical musicMusic & Radio2.27×
18Musical instrumentMusic & Radio2.24×
19SupermanMovies & TV1.80×
20Do it yourself (DIY)Home & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viola audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viola audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.81×
PatriotismCONSERVATISM1.75×
Community OrientationOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viola audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.69×
Quality AwarenessPREMIUM0.73×
Price SensitivityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Viola have in United States?

Viola has an estimated audience of 3,420,068 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Viola fans?

41.2% of Viola fans are female, 58.8% are male, with an average age of 34.8 years.

03

Which brands do Viola fans like most?

Viola fans show strongest brand affinity for Richard Madden (146.41×), Contemporary classical music (15.86×), and Cello (8.07×) over the country average.

04

Where do Viola fans live in United States?

Viola fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Viola fans also like?

Beyond Viola itself, the audience over-indexes on Contemporary classical music (15.86×), Cello (8.07×), Ukulele (12.51×), and Clarinet (6.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Viola audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Viola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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