Viola Audience in Germany
Viola has an estimated audience of 598,512 people in Germany. 52.0% are female, 48.0% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Software engineer, Hapur, Israel, Corona (band), KLIX (AM).
The average Viola fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Software engineer, Hapur, Israel, with strongest over-indexing on Software engineer (20× the country average). Demographically, the Viola audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Viola fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 39.3 |
| Estimated audience size | 598,512 |
Audience persona
The typical Viola fan in Germany is balanced, around 39.3 years old, with strong Tradition tendencies and a notable affinity for Software engineer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 174,457 | 1.33× |
| Bayern | 83,634 | 0.87× |
| Baden-Württemberg | 74,839 | 0.92× |
| Niedersachsen | 58,269 | 1× |
| Hessen | 44,830 | 0.98× |
| Hamburg | 30,289 | 2.24× |
| Schleswig-Holstein | 28,353 | 1.32× |
| Berlin | 27,565 | 1.03× |
| Sachsen | 26,409 | 0.9× |
| Rheinland-Pfalz | 25,120 | 0.84× |
| Brandenburg | 14,339 | 0.77× |
| Thüringen | 11,608 | 0.76× |
| Sachsen-Anhalt | 10,347 | 0.67× |
| Mecklenburg-Vorpommern | 8,413 | 0.74× |
| Saarland | 5,633 | 0.77× |
| Bremen | 4,439 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Software engineer | 20× | Technology & Electronics |
| Hapur | 28× | Travel & Leisure |
| Israel | 2.92× | Travel & Leisure |
| Corona (band) | 2.99× | Music & Radio |
| KLIX (AM) | 3.01× | Music & Radio |
| Urban horticulture | 1.84× | Home & Garden |
| Mothercare | 2× | Kids & Family |
| Kobra and the Lotus | 54.79× | Music & Radio |
| Product design | 1.6× | Business & Career |
| Neon Genesis Evangelion (manga) | 6.28× | Literature |
| Humulus lupulus | 13.18× | Food & Beverages |
| Hobby Lobby | 5.57× | Home & Garden |
| Ghisonaccia | 14.13× | Travel & Leisure |
| Esra Erol | 4.12× | Movies & TV |
| Kieser Training | 2.95× | Sports |
| Steampunk | 2.74× | Fashion & Accessoires |
| Hudson, New York | 3.82× | Travel & Leisure |
| Lycopene | 4.71× | Health |
| HomeExchange.com | 3.99× | Travel & Leisure |
| Scratching post | 3.41× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.7 |
| Pet Ownership | JOY | 1.36 |
| Spirituality | BALANCE | 1.35 |
| Urban Lifestyle | OPEN | 1.24 |
| Early Adopter Mentality | POWER | 1.18 |
| Indulgence | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 8.7% |
| Japan | 7.8% |
See Viola audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Viola have in Germany?
Viola has an estimated audience of 598,512 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Viola fans?
52.0% of Viola fans are female, 48.0% are male, with an average age of 39.3 years.
Which brands do Viola fans like most?
Viola fans show strongest brand affinity for Software engineer (20×), Hapur (28×), and Israel (2.92×) over the country average.
Where do Viola fans live in Germany?
Viola fans in Germany are most concentrated in Nordrhein-Westfalen (reach 174,457), Bayern (reach 83,634), and Baden-Württemberg (reach 74,839). These three regions account for the largest share of the active audience.
What other brands do Viola fans also like?
Beyond Viola itself, the audience over-indexes on Hapur (28×), Israel (2.92×), Corona (band) (2.99×), and KLIX (AM) (3.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Viola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.