A data profile of the people who buy, follow and care about Viola in Germany — modelled from more than twelve digital signal sources. Viola has an estimated audience of 598,512 people in Germany.
The average Viola fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bassoon, Oboe, Gated community, with strongest over-indexing on Bassoon (84.47× the country average).
Demographically, the Viola audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Viola fan in Germany is balanced, around 39.3 years old, with strong Tradition tendencies and a notable affinity for Bassoon.
The key figures that characterise the Viola profile in Germany.
52.0% are female, 48.0% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 39.3 |
| Estimated audience size | 598,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Viola audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.9% |
| Italy | 8.7% |
| Japan | 7.8% |
Where the Viola audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~30K | 2.23× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.57× | |
| 03 | Schleswig-Holstein | ~30K | 1.29× | |
| 04 | Berlin | ~30K | 1.00× | |
| 05 | Niedersachsen | ~60K | 0.96× | |
| 06 | Hessen | ~40K | 0.91× | |
| 07 | Baden-Württemberg | ~70K | 0.90× | |
| 08 | Sachsen | ~30K | 0.89× | |
| 09 | Bremen | ~5K | 0.89× | |
| 10 | Bayern | ~80K | 0.85× | |
| 11 | Saarland | ~6K | 0.85× | |
| 12 | Mecklenburg-Vorpommern | ~9K | 0.82× | |
| 13 | Rheinland-Pfalz | ~20K | 0.81× | |
| 14 | Thüringen | ~10K | 0.81× | |
| 15 | Brandenburg | ~10K | 0.79× | |
| 16 | Sachsen-Anhalt | ~10K | 0.75× |
The strongest cross-interests of the Viola audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bassoon | Music & Radio | 84.47× | ||
| 02 | London Symphony Orchestra | Travel & Leisure | 56.75× | ||
| 03 | Oboe | Music & Radio | 53.12× | ||
| 04 | Joss Stone | Music & Radio | 25.71× | ||
| 05 | Contemporary classical music | Music & Radio | 22.94× | ||
| 06 | Gated community | Home & Garden | 20.00× | ||
| 07 | Robbie Coltrane | Movies & TV | 20.00× | ||
| 08 | Saxophone | Music & Radio | 16.83× | ||
| 09 | Richard Harris | Movies & TV | 16.54× | ||
| 10 | Felix Mendelssohn | Music & Radio | 15.32× | ||
| 11 | Acoustic music | Music & Radio | 11.51× | ||
| 12 | Woodwind instrument | Music & Radio | 11.47× | ||
| 13 | Jonas Kaufmann | Music & Radio | 9.06× | ||
| 14 | Clarinet | Music & Radio | 6.93× | ||
| 15 | Melbourne | Travel & Leisure | 6.79× | ||
| 16 | Acoustic guitar | Music & Radio | 5.41× | ||
| 17 | Thomann | Shopping | 4.98× | ||
| 18 | Der Tagesspiegel | News | 3.35× | ||
| 19 | Musical theatre | Movies & TV | 2.99× | ||
| 20 | Tagesschau | Movies & TV | 2.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.17× | |
| Spirituality | BALANCE | 1.71× | |
| Community Orientation | OPEN | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Sports Activity | POWER | 0.79× |
Viola has an estimated audience of 598,512 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
52.0% of Viola fans are female, 48.0% are male, with an average age of 39.3 years.
Viola fans show strongest brand affinity for Bassoon (84.47×), Oboe (53.12×), and Gated community (20×) over the country average.
Viola fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Viola itself, the audience over-indexes on Oboe (53.12×), Gated community (20×), Saxophone (16.83×), and London Symphony Orchestra (56.75×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Viola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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