Performing arts Audience in United States

Performing arts logo

Performing arts has an estimated audience of 22,970,270 people in United States. 55.8% are female, 44.2% are male, average age 39.7. Top regions: California, New York, Florida. Top brand affinities: Rhianna (singer), NBA playoffs, Underground hip hop, Anime convention, Alternative hip hop.

The average Performing arts fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Rhianna (singer), NBA playoffs, Underground hip hop, with strongest over-indexing on Rhianna (singer) (3.58× the country average). Demographically, the Performing arts audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Performing arts fans

Demographic split for Performing arts audience in United States
MetricValue
Female55.8%
Male44.2%
Average age39.7
Estimated audience size22,970,270

Audience persona

The typical Performing arts fan in United States is more female, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for Performing arts in United States
RegionReachAffinity
California3,569,6391.41×
New York2,351,1161.83×
Florida2,183,4761.4×
Texas2,137,1581.08×
New Jersey1,097,1711.88×
Pennsylvania997,2381.29×
Illinois786,6261.03×
Georgia735,4631.04×
North Carolina732,4331.06×
Ohio654,9590.93×
Virginia632,9261.13×
Colorado627,3511.73×
Washington582,2211.26×
Michigan544,4250.91×
Tennessee511,7761.11×
Massachusetts506,8261.12×
Maryland414,3851.05×
Wisconsin381,0141.1×
Indiana374,8390.89×
Missouri369,8691×
Arizona311,4980.66×
Utah295,2331.44×
South Carolina277,6480.8×
Oklahoma269,8751.06×
Oregon266,7771.01×
Louisiana255,5770.86×
Minnesota249,1590.76×
Kentucky247,7600.86×
Alabama217,7570.68×
Connecticut212,7570.92×
Nevada171,4760.77×
Mississippi157,6330.83×
Rhode Island147,6942.02×
Arkansas147,2460.78×
Kansas145,8300.81×
Iowa127,5350.67×
Washington, District of Columbia101,8991.48×
Idaho98,9640.86×
New Mexico94,4640.82×
Hawaii87,7850.89×
Nebraska85,6950.74×
Maine76,0850.92×
Delaware70,2231.11×
New Hampshire69,3810.77×
West Virginia50,7140.47×
Alaska41,0600.84×
South Dakota37,7940.71×
Montana34,9610.55×
Vermont32,9470.82×
North Dakota20,7990.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Performing arts audience
BrandAffinityCategory
Rhianna (singer)3.58×Music & Radio
NBA playoffs2.04×Sports
Underground hip hop2.31×Music & Radio
Anime convention2.24×Literature
Alternative hip hop1.92×Music & Radio
Self care1.54×Health
West Coast hip hop1.79×Music & Radio
Anime and manga fandom1.98×Literature
Livemusic1.72×Music & Radio
NBA Finals1.6×Sports
Hair Extensions1.87×Beauty & Wellness
Video hosting service1.57×Technology & Electronics
Electro (music)1.78×Music & Radio
Southern hip hop1.76×Music & Radio
Communication design1.77×Business & Career
Nike1.52×Fashion & Accessoires
Christian hip hop1.89×Music & Radio
Fashion show1.98×Fashion & Accessoires
Curly Hair1.74×Beauty & Wellness
Long hair1.8×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Performing arts audience
TraitClusterScore
Risk AppetiteTHRILL2.35
Luxury OrientationPREMIUM2.18
LGBTQ+ IdentityOPEN1.33
ExtroversionTHRILL1.25
TraditionCONSERVATISM1.15
Sports ActivityPOWER1.04

Worldwide distribution

Worldwide audience distribution share by country for Performing arts
CountryShare
United States17.9%
United Kingdom4.3%
India4.3%

See Performing arts audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Performing arts have in United States?

Performing arts has an estimated audience of 22,970,270 people in United States, concentrated in California and New York.

What is the gender split and age of Performing arts fans?

55.8% of Performing arts fans are female, 44.2% are male, with an average age of 39.7 years.

Which brands do Performing arts fans like most?

Performing arts fans show strongest brand affinity for Rhianna (singer) (3.58×), NBA playoffs (2.04×), and Underground hip hop (2.31×) over the country average.

Where do Performing arts fans live in United States?

Performing arts fans in United States are most concentrated in California (reach 3,569,639), New York (reach 2,351,116), and Florida (reach 2,183,476). These three regions account for the largest share of the active audience.

What other brands do Performing arts fans also like?

Beyond Performing arts itself, the audience over-indexes on NBA playoffs (2.04×), Underground hip hop (2.31×), Anime convention (2.24×), and Alternative hip hop (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Performing arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.