Rascasse Audience Intelligence

Performing arts Audience in United States

A data profile of the people who buy, follow and care about Performing arts in United States — modelled from more than twelve digital signal sources. Performing arts has an estimated audience of 22,970,270 people in United States.

#65among Field of study in United States#944among Topic in United States#155in Business & Career

The average Performing arts fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Ohio, Texas.

Top brand affinities include NBA playoffs, Rhianna (singer), Underground hip hop, with strongest over-indexing on NBA playoffs (2.04× the country average).

Demographically, the Performing arts audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Performing arts fan in United States is more female, around 39.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA playoffs.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Performing arts profile in United States.

Audience size
23M
in United States
Gender
55.8%♀
44.2% male
Age
39.7
average years
Country rank
#1380
Topic in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Performing arts fans

55.8% are female, 44.2% are male, average age 39.7.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Performing arts audience in United States
MetricValue
Female55.8%
Male44.2%
Average age39.7
Estimated audience size22,970,270
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Performing arts audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Performing arts audience comes from United States.

Worldwide audience distribution share by country for Performing arts
CountryShare
United States17.9%
United Kingdom4.3%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Performing arts audience in United States is strongest.

Fig. 05

Top regions by affinity

Performing arts fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~2.5M3.54×
02Colorado~600K1.60×
03Rhode Island~100K1.58×
04New York~2M1.57×
05New Jersey~900K1.56×
06California~3.5M1.31×
07Utah~300K1.25×
08Florida~2M1.24×
09Washington, District of Columbia~90K1.24×
10Delaware~80K1.19×
11Pennsylvania~900K1.15×
12Mississippi~200K1.13×
13Washington~500K1.10×
14Virginia~600K1.03×
15Massachusetts~500K1.03×
16Oregon~300K1.03×
17Vermont~40K1.03×
18Texas~2M1.02×
19Alaska~50K1.02×
20North Carolina~700K1.01×
21Georgia~700K1.00×
22Tennessee~500K1.00×
23Wisconsin~300K1.00×
24Oklahoma~300K1.00×
25Maryland~400K0.99×
26Illinois~700K0.95×
27Missouri~300K0.94×
28Connecticut~200K0.93×
29Hawaii~90K0.92×
30New Hampshire~80K0.92×
31Maine~80K0.92×
32Arkansas~200K0.91×
33Indiana~400K0.90×
34Alabama~300K0.89×
35Louisiana~300K0.89×
36Michigan~500K0.88×
37Kansas~200K0.88×
38Nebraska~100K0.88×
39Idaho~100K0.88×
40New Mexico~100K0.88×
41South Dakota~50K0.88×
42Kentucky~200K0.85×
43Nevada~200K0.84×
44North Dakota~40K0.84×
45South Carolina~300K0.82×
46Iowa~200K0.81×
47Minnesota~300K0.80×
48Montana~50K0.80×
49West Virginia~80K0.79×
50Arizona~300K0.73×
Fig. 06

Affinity by region

Affinity by region — Performing arts, United States
0.73×1.00×3.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Performing arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Performing arts audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio3.58×
02Underground hip hopMusic & Radio2.31×
03Anime conventionLiterature2.24×
04NBA playoffsSports2.04×
05Anime and manga fandomLiterature1.98×
06Fashion showFashion & Accessoires1.98×
07Alternative hip hopMusic & Radio1.92×
08Christian hip hopMusic & Radio1.89×
09Hair ExtensionsBeauty & Wellness1.87×
10Long hairBeauty & Wellness1.80×
11West Coast hip hopMusic & Radio1.79×
12Electro (music)Music & Radio1.78×
13Communication designBusiness & Career1.77×
14Southern hip hopMusic & Radio1.76×
15Curly HairBeauty & Wellness1.74×
16LivemusicMusic & Radio1.72×
17NBA FinalsSports1.60×
18Video hosting serviceTechnology & Electronics1.57×
19Self careHealth1.54×
20NikeFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Performing arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Performing arts audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.23×
MindfulnessBALANCE1.00×
Family OrientationCONSERVATISM0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Performing arts audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.66×
PatriotismCONSERVATISM0.69×
SpiritualityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Performing arts have in United States?

Performing arts has an estimated audience of 22,970,270 people in United States, concentrated in California and Ohio.

02

What is the gender split and age of Performing arts fans?

55.8% of Performing arts fans are female, 44.2% are male, with an average age of 39.7 years.

03

Which brands do Performing arts fans like most?

Performing arts fans show strongest brand affinity for NBA playoffs (2.04×), Rhianna (singer) (3.58×), and Underground hip hop (2.31×) over the country average.

04

Where do Performing arts fans live in United States?

Performing arts fans in United States are most concentrated in California (reach ~3.5M), Ohio (reach ~2.5M), and Texas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Performing arts fans also like?

Beyond Performing arts itself, the audience over-indexes on Rhianna (singer) (3.58×), Underground hip hop (2.31×), Anime convention (2.24×), and Alternative hip hop (1.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Performing arts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Performing arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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