A data profile of the people who buy, follow and care about Performing arts in United Kingdom — modelled from more than twelve digital signal sources. Performing arts has an estimated audience of 5,555,008 people in United Kingdom.
The average Performing arts fan in United Kingdom is 43.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Livemusic, Fashion show, Modeling agency, with strongest over-indexing on Livemusic (1.58× the country average).
Demographically, the Performing arts audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Performing arts fan in United Kingdom is more female, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Livemusic.
The key figures that characterise the Performing arts profile in United Kingdom.
60.3% are female, 39.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 43.4 |
| Estimated audience size | 5,555,008 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Performing arts audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.9% |
| United Kingdom | 4.3% |
| India | 4.3% |
Where the Performing arts audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.29× | |
| 02 | Yorkshire and the Humber | ~500K | 1.16× | |
| 03 | East of England | ~600K | 1.11× | |
| 04 | England | ~4M | 1.08× | |
| 05 | South East | ~800K | 1.04× | |
| 06 | Northern Ireland | ~200K | 1.03× | |
| 07 | North East | ~200K | 1.00× | |
| 08 | East Midlands | ~400K | 0.98× | |
| 09 | Wales | ~300K | 0.98× | |
| 10 | South West | ~400K | 0.93× | |
| 11 | Scotland | ~500K | 0.92× | |
| 12 | North West | ~400K | 0.70× |
The strongest cross-interests of the Performing arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Modeling agency | Fashion & Accessoires | 2.08× | ||
| 02 | Underground hip hop | Music & Radio | 1.97× | ||
| 03 | Independent music | Music & Radio | 1.80× | ||
| 04 | Fine-art photography | Technology & Electronics | 1.74× | ||
| 05 | Digital illustration | Arts & Culture | 1.74× | ||
| 06 | Anime convention | Literature | 1.70× | ||
| 07 | Christian hip hop | Music & Radio | 1.70× | ||
| 08 | Street photography | Technology & Electronics | 1.69× | ||
| 09 | Chicano rap | Music & Radio | 1.69× | ||
| 10 | Midwest hip hop | Music & Radio | 1.68× | ||
| 11 | Alternative hip hop | Music & Radio | 1.67× | ||
| 12 | Fashion show | Fashion & Accessoires | 1.65× | ||
| 13 | health | Health | 1.65× | ||
| 14 | Lace wig | Beauty & Wellness | 1.63× | ||
| 15 | Southern hip hop | Music & Radio | 1.61× | ||
| 16 | Livemusic | Music & Radio | 1.58× | ||
| 17 | West Coast hip hop | Music & Radio | 1.57× | ||
| 18 | Anime and manga fandom | Literature | 1.55× | ||
| 19 | Videography | Internet & Social Media | 1.52× | ||
| 20 | Tabletop game | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.98× | |
| Early Adopter Mentality | POWER | 0.96× | |
| Extroversion | THRILL | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.63× | |
| Quality Awareness | PREMIUM | 0.69× | |
| Patriotism | CONSERVATISM | 0.70× |
Performing arts has an estimated audience of 5,555,008 people in United Kingdom, concentrated in England and South East.
60.3% of Performing arts fans are female, 39.7% are male, with an average age of 43.4 years.
Performing arts fans show strongest brand affinity for Livemusic (1.58×), Fashion show (1.65×), and Modeling agency (2.08×) over the country average.
Performing arts fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Performing arts itself, the audience over-indexes on Fashion show (1.65×), Modeling agency (2.08×), Fine-art photography (1.74×), and Anime convention (1.7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Performing arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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