A data profile of the people who buy, follow and care about Performing arts in Brazil — modelled from more than twelve digital signal sources. Performing arts has an estimated audience of 4,258,618 people in Brazil.
The average Performing arts fan in Brazil is 38.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
The key figures that characterise the Performing arts profile in Brazil.
62.2% are female, 37.8% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 38.9 |
| Estimated audience size | 4,258,618 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Performing arts audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.9% |
| United Kingdom | 4.3% |
| India | 4.3% |
Where the Performing arts audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Acre | ~60K | 3.90× | |
| 02 | Amapá | ~20K | 1.33× | |
| 03 | Roraima | ~10K | 1.00× | |
| 04 | Piauí | ~60K | 0.99× | |
| 05 | Sergipe | ~40K | 0.99× | |
| 06 | Rondônia | ~30K | 0.97× | |
| 07 | Tocantins | ~30K | 0.97× | |
| 08 | Rio Grande do Norte | ~70K | 0.94× | |
| 09 | Mato Grosso | ~70K | 0.93× | |
| 10 | Alagoas | ~60K | 0.93× | |
| 11 | Maranhão | ~100K | 0.92× | |
| 12 | Paraíba | ~80K | 0.92× | |
| 13 | Amazonas | ~70K | 0.92× | |
| 14 | Mato Grosso do Sul | ~60K | 0.92× | |
| 15 | Pará | ~100K | 0.89× | |
| 16 | Santa Catarina | ~200K | 0.88× | |
| 17 | Espírito Santo | ~80K | 0.87× | |
| 18 | Federal District | ~60K | 0.86× | |
| 19 | Pernambuco | ~200K | 0.85× | |
| 20 | Goiás | ~100K | 0.82× | |
| 21 | Ceará | ~200K | 0.81× | |
| 22 | Bahia | ~200K | 0.80× | |
| 23 | Paraná | ~200K | 0.80× | |
| 24 | Rio Grande do Sul | ~200K | 0.78× | |
| 25 | Minas Gerais | ~300K | 0.69× | |
| 26 | Rio de Janeiro | ~300K | 0.66× | |
| 27 | São Paulo | ~600K | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Performing arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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