A data profile of the people who buy, follow and care about Performing arts in Italy — modelled from more than twelve digital signal sources. Performing arts has an estimated audience of 5,432,649 people in Italy.
The average Performing arts fan in Italy is 42.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Drake, Shaquille O’Neal, Sofía Vergara, with strongest over-indexing on Drake (1.51× the country average).
Demographically, the Performing arts audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Performing arts fan in Italy is balanced, around 42.4 years old, with strong Mindfulness tendencies and a notable affinity for Drake.
The key figures that characterise the Performing arts profile in Italy.
54.4% are female, 45.6% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 42.4 |
| Estimated audience size | 5,432,649 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Performing arts audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.9% |
| United Kingdom | 4.3% |
| India | 4.3% |
Where the Performing arts audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.17× | |
| 02 | Lazio | ~800K | 1.15× | |
| 03 | Aosta Valley | ~20K | 1.15× | |
| 04 | Molise | ~30K | 1.07× | |
| 05 | Trentino-Alto Adige/Südtirol | ~100K | 1.03× | |
| 06 | Basilicata | ~50K | 1.03× | |
| 07 | Tuscany | ~400K | 1.02× | |
| 08 | Marche | ~100K | 0.97× | |
| 09 | Liguria | ~100K | 0.96× | |
| 10 | Umbria | ~80K | 0.96× | |
| 11 | Emilia-Romagna | ~400K | 0.95× | |
| 12 | Veneto | ~400K | 0.95× | |
| 13 | Calabria | ~200K | 0.95× | |
| 14 | Abruzzo | ~100K | 0.95× | |
| 15 | Piedmont | ~400K | 0.94× | |
| 16 | Puglia | ~400K | 0.94× | |
| 17 | Friuli-Venezia Giulia | ~100K | 0.94× | |
| 18 | Sicilia | ~400K | 0.93× | |
| 19 | Sardinia | ~100K | 0.92× | |
| 20 | Campania | ~500K | 0.89× |
The strongest cross-interests of the Performing arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carla Morrison | Music & Radio | 2.01× | ||
| 02 | Van Morrison | Music & Radio | 1.76× | ||
| 03 | Smiley (singer) | Music & Radio | 1.72× | ||
| 04 | Bridgit Mendler | Movies & TV | 1.69× | ||
| 05 | Jessica Simpson | Music & Radio | 1.68× | ||
| 06 | David Bisbal | Music & Radio | 1.68× | ||
| 07 | Sofía Vergara | Movies & TV | 1.67× | ||
| 08 | Libertine | Topic | 1.66× | ||
| 09 | Sheffield Wednesday F.C. | Sports | 1.65× | ||
| 10 | Alles was zählt | Movies & TV | 1.65× | ||
| 11 | Shaquille O’Neal | Music & Radio | 1.61× | ||
| 12 | Universal Audio (company) | Music & Radio | 1.61× | ||
| 13 | Hurdling | Sports | 1.61× | ||
| 14 | Avid Pro Tools | Technology & Electronics | 1.59× | ||
| 15 | The Babadook | Movies & TV | 1.58× | ||
| 16 | Sporting Kansas City | Sports | 1.58× | ||
| 17 | Coachella, California | Travel & Leisure | 1.52× | ||
| 18 | John Boyega | Movies & TV | 1.52× | ||
| 19 | Drake | Music & Radio | 1.51× | ||
| 20 | GarageBand | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.91× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Social Media Usage | JOY | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.61× | |
| Career Orientation | POWER | 0.63× | |
| Convenience Orientation | PREMIUM | 0.64× |
Performing arts has an estimated audience of 5,432,649 people in Italy, concentrated in Lombardy and Lazio.
54.4% of Performing arts fans are female, 45.6% are male, with an average age of 42.4 years.
Performing arts fans show strongest brand affinity for Drake (1.51×), Shaquille O’Neal (1.61×), and Sofía Vergara (1.67×) over the country average.
Performing arts fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Performing arts itself, the audience over-indexes on Shaquille O’Neal (1.61×), Sofía Vergara (1.67×), The Babadook (1.58×), and Universal Audio (company) (1.61×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Performing arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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