Citrus Audience in United States
Citrus has an estimated audience of 6,528,403 people in United States. 66.3% are female, 33.7% are male, average age 40.6. Top regions: California, Florida, Texas. Top brand affinities: Elsword, Goop, Grinch, Vocal harmony, Governor of Michigan.
The average Citrus fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Elsword, Goop, Grinch, with strongest over-indexing on Elsword (25× the country average). Demographically, the Citrus audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Citrus fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 40.6 |
| Estimated audience size | 6,528,403 |
Audience persona
The typical Citrus fan in United States is more female, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,406,835 | 1.96× |
| Florida | 1,005,224 | 2.27× |
| Texas | 664,327 | 1.18× |
| Virginia | 509,676 | 3.21× |
| New York | 456,902 | 1.25× |
| Illinois | 226,521 | 1.04× |
| North Carolina | 212,127 | 1.08× |
| Georgia | 206,113 | 1.02× |
| Pennsylvania | 188,295 | 0.86× |
| Arizona | 168,568 | 1.26× |
| Massachusetts | 164,853 | 1.28× |
| New Jersey | 160,741 | 0.97× |
| Ohio | 156,940 | 0.78× |
| Michigan | 152,227 | 0.89× |
| Washington | 143,727 | 1.1× |
| Nevada | 130,216 | 2.06× |
| Maryland | 115,503 | 1.03× |
| Tennessee | 112,139 | 0.86× |
| Indiana | 99,633 | 0.84× |
| Connecticut | 97,836 | 1.49× |
| South Carolina | 94,771 | 0.96× |
| Missouri | 84,467 | 0.8× |
| Louisiana | 82,675 | 0.98× |
| Wisconsin | 82,539 | 0.84× |
| Oregon | 80,396 | 1.07× |
| Colorado | 78,645 | 0.76× |
| Minnesota | 77,687 | 0.83× |
| Alabama | 75,273 | 0.83× |
| Kentucky | 64,891 | 0.79× |
| Oklahoma | 59,396 | 0.82× |
| Utah | 52,618 | 0.9× |
| Arkansas | 45,912 | 0.85× |
| Mississippi | 45,170 | 0.84× |
| Iowa | 40,210 | 0.75× |
| Kansas | 37,391 | 0.73× |
| Hawaii | 32,747 | 1.17× |
| New Mexico | 25,615 | 0.78× |
| Nebraska | 24,801 | 0.76× |
| Idaho | 23,422 | 0.72× |
| West Virginia | 21,332 | 0.7× |
| Washington, District of Columbia | 20,394 | 1.04× |
| Maine | 17,764 | 0.76× |
| New Hampshire | 17,577 | 0.68× |
| Rhode Island | 15,503 | 0.75× |
| Delaware | 13,404 | 0.74× |
| Alaska | 10,895 | 0.78× |
| Montana | 9,790 | 0.54× |
| South Dakota | 8,942 | 0.59× |
| North Dakota | 8,005 | 0.6× |
| Vermont | 7,361 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 25× | Games |
| Goop | 5.7× | Internet & Social Media |
| Grinch | 4.22× | Movies & TV |
| Vocal harmony | 4.5× | Music & Radio |
| Governor of Michigan | 7.26× | Politics & Society |
| Hibachi | 7.04× | Food & Beverages |
| Historic site | 3.41× | Arts & Culture |
| Mathcore | 6.15× | Music & Radio |
| Fairy godmother | 5.48× | Literature |
| Wok | 4.78× | Food & Beverages |
| Cherish (group) | 7.54× | Music & Radio |
| headspace | 6.25× | Health |
| Google Home | 4.32× | Technology & Electronics |
| Unique Gifts | 1.57× | Shopping |
| Bank account | 1.56× | Business & Career |
| TV Fanatic | 6.65× | Movies & TV |
| Grace Slick | 5.48× | Music & Radio |
| Hipster | 5.85× | Politics & Society |
| Jesse Plemons | 2.07× | Movies & TV |
| La Jolla | 5.09× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.41 |
| Sustainability | BALANCE | 1.32 |
| Indulgence | JOY | 1.32 |
| Price Sensitivity | PREMIUM | 1.32 |
| Convenience Orientation | PREMIUM | 1.24 |
| Quality Awareness | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Italy | 8.0% |
| Taiwan | 7.6% |
See Citrus audiences in other countries
More Fruit audiences in United States
- Pumpkin (16,161,069)
- Lemon (14,089,259)
- Grape (12,849,763)
- Strawberry (11,194,387)
- Berry (9,769,102)
Frequently asked questions
How many fans does Citrus have in United States?
Citrus has an estimated audience of 6,528,403 people in United States, concentrated in California and Florida.
What is the gender split and age of Citrus fans?
66.3% of Citrus fans are female, 33.7% are male, with an average age of 40.6 years.
Which brands do Citrus fans like most?
Citrus fans show strongest brand affinity for Elsword (25×), Goop (5.7×), and Grinch (4.22×) over the country average.
Where do Citrus fans live in United States?
Citrus fans in United States are most concentrated in California (reach 1,406,835), Florida (reach 1,005,224), and Texas (reach 664,327). These three regions account for the largest share of the active audience.
What other brands do Citrus fans also like?
Beyond Citrus itself, the audience over-indexes on Goop (5.7×), Grinch (4.22×), Vocal harmony (4.5×), and Governor of Michigan (7.26×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Citrus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.