Rascasse Audience Intelligence

Citrus Audience in United States

A data profile of the people who buy, follow and care about Citrus in United States — modelled from more than twelve digital signal sources. Citrus has an estimated audience of 6,528,403 people in United States.

#10among Fruit in United States#3176among Topic in United States#388in Food & Beverages

The average Citrus fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Sugar substitute, King Soopers, Total Wine & More, with strongest over-indexing on Sugar substitute (3.92× the country average).

Demographically, the Citrus audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Citrus fan in United States is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Sugar substitute.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Citrus profile in United States.

Audience size
6.5M
in United States
Gender
66.3%♀
33.7% male
Age
40.6
average years
Country rank
#5334
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Citrus fans

66.3% are female, 33.7% are male, average age 40.6.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Citrus audience in United States
MetricValue
Female66.3%
Male33.7%
Average age40.6
Estimated audience size6,528,403
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Citrus audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3918%
40-4922%
50+24%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Citrus audience comes from United States.

Worldwide audience distribution share by country for Citrus
CountryShare
United States23.8%
Italy8.0%
Taiwan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Citrus audience in United States is strongest.

Fig. 05

Top regions by affinity

Citrus fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~600K3.53×
02Nevada~200K2.51×
03Florida~900K2.01×
04California~1.5M1.79×
05Connecticut~90K1.35×
06Arizona~200K1.26×
07Texas~600K1.15×
08New York~400K1.14×
09Hawaii~30K1.13×
10Massachusetts~100K1.09×
11North Carolina~200K1.05×
12Georgia~200K1.02×
13Washington~100K1.01×
14Oregon~80K1.01×
15Maryland~100K0.99×
16Louisiana~80K0.99×
17New Mexico~30K0.97×
18Illinois~200K0.96×
19South Carolina~90K0.94×
20Washington, District of Columbia~20K0.94×
21New Jersey~200K0.92×
22Alaska~10K0.91×
23Utah~50K0.90×
24Mississippi~50K0.89×
25Oklahoma~60K0.88×
26Pennsylvania~200K0.87×
27Arkansas~50K0.87×
28Indiana~100K0.85×
29Alabama~80K0.85×
30Maine~20K0.85×
31Michigan~100K0.84×
32Missouri~90K0.84×
33Minnesota~80K0.84×
34Delaware~20K0.84×
35Nebraska~30K0.83×
36Rhode Island~20K0.83×
37South Dakota~10K0.83×
38Wisconsin~80K0.82×
39North Dakota~10K0.82×
40Tennessee~100K0.81×
41Kansas~40K0.81×
42Vermont~9K0.81×
43Kentucky~70K0.80×
44Iowa~40K0.80×
45Idaho~30K0.79×
46West Virginia~20K0.79×
47New Hampshire~20K0.78×
48Montana~10K0.77×
49Colorado~80K0.76×
50Ohio~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Citrus, United States
0.75×1.00×3.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Citrus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Citrus audience
#·InterestCategoryAffinity×
01ColumboMovies & TV12.74×
02Mountain HardwearFashion & Accessoires10.09×
03SmuleMusic & Radio9.46×
04OranginaFood & Beverages9.38×
05King SoopersShopping6.17×
06Organic certificationFood & Beverages4.53×
07Hors d'oeuvreFood & Beverages4.13×
08Total Wine & MoreFood & Beverages4.04×
09Sugar substituteFood & Beverages3.92×
10Bergdorf GoodmanFashion & Accessoires3.59×
11SuperfoodFood & Beverages3.18×
12Fred MeyerShopping2.98×
13Sparkling wineFood & Beverages2.78×
14Non-alcoholic beverageFood & Beverages2.59×
15Food LionShopping2.41×
16Microwave ovenHome & Garden2.09×
17Ace HardwareHome & Garden1.71×
18KrogerFood & Beverages1.66×
19SupermarketShopping1.58×
20Organic foodFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Citrus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Citrus audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.44×
Price SensitivityPREMIUM1.30×
Need for SecurityCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Citrus audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Social Media UsageJOY0.84×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Citrus have in United States?

Citrus has an estimated audience of 6,528,403 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Citrus fans?

66.3% of Citrus fans are female, 33.7% are male, with an average age of 40.6 years.

03

Which brands do Citrus fans like most?

Citrus fans show strongest brand affinity for Sugar substitute (3.92×), King Soopers (6.17×), and Total Wine & More (4.04×) over the country average.

04

Where do Citrus fans live in United States?

Citrus fans in United States are most concentrated in California (reach ~1.5M), Florida (reach ~900K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Citrus fans also like?

Beyond Citrus itself, the audience over-indexes on King Soopers (6.17×), Total Wine & More (4.04×), Hors d'oeuvre (4.13×), and Columbo (12.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in United States

See Citrus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Citrus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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