Citrus Audience in United States

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Citrus has an estimated audience of 6,528,403 people in United States. 66.3% are female, 33.7% are male, average age 40.6. Top regions: California, Florida, Texas. Top brand affinities: Capital One, Google Maps, Indeed.com, Circle K, Kia Sportage.

The average Citrus fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (6.87× the country average). Demographically, the Citrus audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Citrus fans

Demographic split for Citrus audience in United States
MetricValue
Female66.3%
Male33.7%
Average age40.6
Estimated audience size6,528,403

Audience persona

The typical Citrus fan in United States is more female, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Citrus in United States
RegionReachAffinity
California1,406,8351.96×
Florida1,005,2242.27×
Texas664,3271.18×
Virginia509,6763.21×
New York456,9021.25×
Illinois226,5211.04×
North Carolina212,1271.08×
Georgia206,1131.02×
Pennsylvania188,2950.86×
Arizona168,5681.26×
Massachusetts164,8531.28×
New Jersey160,7410.97×
Ohio156,9400.78×
Michigan152,2270.89×
Washington143,7271.1×
Nevada130,2162.06×
Maryland115,5031.03×
Tennessee112,1390.86×
Indiana99,6330.84×
Connecticut97,8361.49×
South Carolina94,7710.96×
Missouri84,4670.8×
Louisiana82,6750.98×
Wisconsin82,5390.84×
Oregon80,3961.07×
Colorado78,6450.76×
Minnesota77,6870.83×
Alabama75,2730.83×
Kentucky64,8910.79×
Oklahoma59,3960.82×
Utah52,6180.9×
Arkansas45,9120.85×
Mississippi45,1700.84×
Iowa40,2100.75×
Kansas37,3910.73×
Hawaii32,7471.17×
New Mexico25,6150.78×
Nebraska24,8010.76×
Idaho23,4220.72×
West Virginia21,3320.7×
Washington, District of Columbia20,3941.04×
Maine17,7640.76×
New Hampshire17,5770.68×
Rhode Island15,5030.75×
Delaware13,4040.74×
Alaska10,8950.78×
Montana9,7900.54×
South Dakota8,9420.59×
North Dakota8,0050.6×
Vermont7,3610.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Citrus audience
BrandAffinityCategory
Capital One6.87×Business & Career
Google Maps6.61×Internet & Social Media
Indeed.com5.99×Business & Career
Circle K9.02×Shopping
Kia Sportage25×Cars & Mobility
Enterprise Rent-A-Car6.39×Cars & Mobility
CarGurus5.42×Cars & Mobility
Beetlejuice4.29×Movies & TV
Google News5.12×News
Diane Keaton5.37×Movies & TV
AccuWeather5.54×Home & Garden
DeviantArt5.82×Internet & Social Media
Aaron Rodgers5.14×Sports
Khan Academy6.5×Business & Career
Kendra Scott7.8×Fashion & Accessoires
Apple Store5.84×Shopping
Bruce Willis5.17×Movies & TV
ICloud6.47×Technology & Electronics
DuckDuckGo6.24×Internet & Social Media
Billy Bob Thornton5.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Citrus audience
TraitClusterScore
Healthy LifestyleBALANCE1.41
SustainabilityBALANCE1.32
IndulgenceJOY1.32
Price SensitivityPREMIUM1.32
Convenience OrientationPREMIUM1.24
Quality AwarenessPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Citrus
CountryShare
United States23.8%
Italy8.0%
Taiwan7.6%

See Citrus audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Citrus have in United States?

Citrus has an estimated audience of 6,528,403 people in United States, concentrated in California and Florida.

What is the gender split and age of Citrus fans?

66.3% of Citrus fans are female, 33.7% are male, with an average age of 40.6 years.

Which brands do Citrus fans like most?

Citrus fans show strongest brand affinity for Capital One (6.87×), Google Maps (6.61×), and Indeed.com (5.99×) over the country average.

Where do Citrus fans live in United States?

Citrus fans in United States are most concentrated in California (reach 1,406,835), Florida (reach 1,005,224), and Texas (reach 664,327). These three regions account for the largest share of the active audience.

What other brands do Citrus fans also like?

Beyond Citrus itself, the audience over-indexes on Google Maps (6.61×), Indeed.com (5.99×), Circle K (9.02×), and Kia Sportage (25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Citrus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.