Rascasse Audience Intelligence

Citrus Audience in Germany

A data profile of the people who buy, follow and care about Citrus in Germany — modelled from more than twelve digital signal sources. Citrus has an estimated audience of 383,868 people in Germany.

#13among Fruit in Germany#5397among Topic in Germany#715in Food & Beverages

The average Citrus fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Mila Kunis, Cameron Diaz, Nicole Kidman, with strongest over-indexing on Mila Kunis (13.19× the country average).

Demographically, the Citrus audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Citrus fan in Germany is more female, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Mila Kunis.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Citrus profile in Germany.

Audience size
384K
in Germany
Gender
61.9%♀
38.1% male
Age
40.1
average years
Country rank
#14487
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Citrus fans

61.9% are female, 38.1% are male, average age 40.1.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Citrus audience in Germany
MetricValue
Female61.9%
Male38.1%
Average age40.1
Estimated audience size383,868
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Citrus audience in Germany
Age bracketShare%
16-1915%
20-2921%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Citrus audience comes from Germany.

Worldwide audience distribution share by country for Citrus
CountryShare
United States23.8%
Italy8.0%
Taiwan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Citrus audience in Germany is strongest.

Fig. 05

Top regions by affinity

Citrus fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.95×
02Rheinland-Pfalz~30K1.42×
03Berlin~20K1.11×
04Nordrhein-Westfalen~90K1.04×
05Bremen~3K0.99×
06Baden-Württemberg~50K0.98×
07Sachsen-Anhalt~10K0.98×
08Bayern~60K0.95×
09Sachsen~20K0.94×
10Niedersachsen~30K0.93×
11Thüringen~9K0.93×
12Brandenburg~10K0.92×
13Hamburg~8K0.91×
14Schleswig-Holstein~10K0.88×
15Saarland~4K0.88×
16Mecklenburg-Vorpommern~6K0.83×
Fig. 06

Affinity by region

Affinity by region — Citrus, Germany
0.83×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Citrus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Citrus audience
#·InterestCategoryAffinity×
01OranginaFood & Beverages20.17×
02EVA AirTravel & Leisure20.00×
03Orange juiceFood & Beverages14.37×
04Mila KunisMovies & TV13.19×
05Cameron DiazMovies & TV13.06×
06Barbara PalvinFashion & Accessoires9.25×
07Humboldt University of BerlinBusiness & Career8.11×
08This Is Us (TV series)Movies & TV8.07×
09Nicole KidmanMovies & TV6.98×
10Non-alcoholic beverageFood & Beverages6.52×
11LilletFood & Beverages6.39×
12Keira KnightleyMovies & TV5.73×
13Meryl StreepMovies & TV5.73×
14RefrigeratorHome & Garden2.43×
15TagesschauMovies & TV2.06×
16Müller (company)Food & Beverages2.04×
17Distilled beverageFood & Beverages2.01×
18Google MapsInternet & Social Media1.76×
19Netto Marken-DiscountShopping1.73×
20KitchenHome & Garden1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Citrus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Citrus audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.71×
IndulgenceJOY1.49×
SpiritualityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Citrus audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.84×
Luxury OrientationPREMIUM0.86×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Citrus have in Germany?

Citrus has an estimated audience of 383,868 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Citrus fans?

61.9% of Citrus fans are female, 38.1% are male, with an average age of 40.1 years.

03

Which brands do Citrus fans like most?

Citrus fans show strongest brand affinity for Mila Kunis (13.19×), Cameron Diaz (13.06×), and Nicole Kidman (6.98×) over the country average.

04

Where do Citrus fans live in Germany?

Citrus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Hessen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Citrus fans also like?

Beyond Citrus itself, the audience over-indexes on Cameron Diaz (13.06×), Nicole Kidman (6.98×), Humboldt University of Berlin (8.11×), and Tagesschau (2.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in Germany

See Citrus audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Citrus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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