Citrus Audience in Germany
Citrus has an estimated audience of 383,868 people in Germany. 61.9% are female, 38.1% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Mothercare, Morgan Plus 8, VfL Wolfsburg, Birthday Gifts.
The average Citrus fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Mothercare, Morgan Plus 8, with strongest over-indexing on Unique Gifts (1.73× the country average). Demographically, the Citrus audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Citrus fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 40.1 |
| Estimated audience size | 383,868 |
Audience persona
The typical Citrus fan in Germany is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,431 | 1.1× |
| Bayern | 61,019 | 0.99× |
| Baden-Württemberg | 54,314 | 1.04× |
| Hessen | 47,698 | 1.63× |
| Niedersachsen | 35,751 | 0.96× |
| Rheinland-Pfalz | 28,585 | 1.49× |
| Berlin | 21,855 | 1.27× |
| Sachsen | 16,976 | 0.9× |
| Schleswig-Holstein | 12,241 | 0.89× |
| Brandenburg | 10,319 | 0.87× |
| Hamburg | 8,453 | 0.97× |
| Sachsen-Anhalt | 7,896 | 0.79× |
| Thüringen | 7,194 | 0.74× |
| Mecklenburg-Vorpommern | 5,146 | 0.7× |
| Saarland | 3,427 | 0.73× |
| Bremen | 3,070 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.73× | Shopping |
| Mothercare | 2× | Kids & Family |
| Morgan Plus 8 | 11.35× | Cars & Mobility |
| VfL Wolfsburg | 1.58× | Sports |
| Birthday Gifts | 1.52× | Kids & Family |
| Sixx | 2.46× | Movies & TV |
| Headhunters (film) | 3.66× | Movies & TV |
| Hampton Inn | 5.46× | Travel & Leisure |
| Škoda Kodiaq | 1.56× | Cars & Mobility |
| Este, Veneto | 1.8× | Travel & Leisure |
| Loincloth | 2.04× | Fashion & Accessoires |
| Eco Friendly Living | 2.36× | Home & Garden |
| Esra Erol | 3.4× | Movies & TV |
| Corfu (regional unit) | 1.77× | Travel & Leisure |
| Bank account | 1.61× | Business & Career |
| Hückelhoven | 4.46× | Travel & Leisure |
| Home Delivery | 1.52× | Food & Beverages |
| Socialist Federal Republic of Yugoslavia | 2.37× | Politics & Society |
| Samanyolu Haber | 2.42× | Movies & TV |
| Salzkammergut | 4.09× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.7 |
| Indulgence | JOY | 1.68 |
| Healthy Lifestyle | BALANCE | 1.66 |
| Convenience Orientation | PREMIUM | 1.53 |
| Sports Activity | POWER | 1.48 |
| DIY Mentality | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Italy | 8.0% |
| Taiwan | 7.6% |
See Citrus audiences in other countries
More Fruit audiences in Germany
- Grape (1,397,766)
- Avocado (945,961)
- Berry (868,626)
- Lemon (835,962)
- Strawberry (824,536)
Frequently asked questions
How many fans does Citrus have in Germany?
Citrus has an estimated audience of 383,868 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Citrus fans?
61.9% of Citrus fans are female, 38.1% are male, with an average age of 40.1 years.
Which brands do Citrus fans like most?
Citrus fans show strongest brand affinity for Unique Gifts (1.73×), Mothercare (2×), and Morgan Plus 8 (11.35×) over the country average.
Where do Citrus fans live in Germany?
Citrus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,431), Bayern (reach 61,019), and Baden-Württemberg (reach 54,314). These three regions account for the largest share of the active audience.
What other brands do Citrus fans also like?
Beyond Citrus itself, the audience over-indexes on Mothercare (2×), Morgan Plus 8 (11.35×), VfL Wolfsburg (1.58×), and Birthday Gifts (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Citrus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.