Cologne Carnival Audience in Germany
Cologne Carnival has an estimated audience of 358,864 people in Germany. 56.6% are female, 43.4% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Bernd Stelter, Markus Krebs, Picture book, Borussia Dortmund, Express train.
The average Cologne Carnival fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Bernd Stelter, Markus Krebs, Picture book, with strongest over-indexing on Bernd Stelter (56.42× the country average). Demographically, the Cologne Carnival audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Event · Subtype: Art event / festival
Demographics of Cologne Carnival fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 42.0 |
| Estimated audience size | 358,864 |
Audience persona
The typical Cologne Carnival fan in Germany is more female, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Bernd Stelter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 269,729 | 4.65× |
| Baden-Württemberg | 48,514 | 0.99× |
| Bayern | 47,509 | 0.82× |
| Rheinland-Pfalz | 43,665 | 2.42× |
| Hessen | 37,033 | 1.35× |
| Niedersachsen | 21,956 | 0.63× |
| Saarland | 7,493 | 1.7× |
| Berlin | 6,377 | 0.4× |
| Sachsen | 6,207 | 0.35× |
| Thüringen | 4,960 | 0.54× |
| Schleswig-Holstein | 4,736 | 0.37× |
| Hamburg | 3,609 | 0.44× |
| Brandenburg | 3,583 | 0.32× |
| Sachsen-Anhalt | 3,503 | 0.38× |
| Mecklenburg-Vorpommern | 1,684 | 0.25× |
| Bremen | 1,224 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bernd Stelter | 56.42× | Movies & TV |
| Markus Krebs | 29.25× | Movies & TV |
| Picture book | 8.05× | Literature |
| Borussia Dortmund | 1.72× | Sports |
| Express train | 8.68× | Travel & Leisure |
| Kölsch (beer) | 15.68× | Food & Beverages |
| Carnival | 7.75× | Travel & Leisure |
| Wolfgang Petry | 5.49× | Music & Radio |
| Bundesliga | 1.85× | Sports |
| 2. Bundesliga | 2.42× | Sports |
| North Rhine-Westphalia | 2.24× | Travel & Leisure |
| Let's Dance (German TV series) | 2.64× | Movies & TV |
| Spiegel Online | 1.73× | News |
| Cologne | 2.26× | Travel & Leisure |
| Gala | 1.9× | News |
| Schlager music | 2.47× | Music & Radio |
| Florian Silbereisen | 2.87× | Music & Radio |
| SV Werder Bremen | 1.9× | Sports |
| Pontoon (boat) | 30.54× | Cars & Mobility |
| Westdeutscher Rundfunk | 2.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.57 |
| Pet Ownership | JOY | 1.57 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Healthy Lifestyle | BALANCE | 1.19 |
| Sports Activity | POWER | 1.16 |
| Tradition | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 70.4% |
| United States | 9.7% |
| China | 2.5% |
See Cologne Carnival audiences in other countries
More Art event / festival audiences in Germany
- Art Basel (880,566)
- Armageddon (convention) (284,203)
- Burgfestspiele Bad Vilbel (182,679)
- European Capital of Culture (154,413)
- Transgender Day of Remembrance (126,506)
Frequently asked questions
How many fans does Cologne Carnival have in Germany?
Cologne Carnival has an estimated audience of 358,864 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Cologne Carnival fans?
56.6% of Cologne Carnival fans are female, 43.4% are male, with an average age of 42.0 years.
Which brands do Cologne Carnival fans like most?
Cologne Carnival fans show strongest brand affinity for Bernd Stelter (56.42×), Markus Krebs (29.25×), and Picture book (8.05×) over the country average.
Where do Cologne Carnival fans live in Germany?
Cologne Carnival fans in Germany are most concentrated in Nordrhein-Westfalen (reach 269,729), Baden-Württemberg (reach 48,514), and Bayern (reach 47,509). These three regions account for the largest share of the active audience.
What other brands do Cologne Carnival fans also like?
Beyond Cologne Carnival itself, the audience over-indexes on Markus Krebs (29.25×), Picture book (8.05×), Borussia Dortmund (1.72×), and Express train (8.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cologne Carnival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.