Express train Audience in Germany
Express train has an estimated audience of 1,482,674 people in Germany. 53.6% are female, 46.4% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gudrun Sjödén, Rossmann, Loincloth, Golden Gate, Alaska.
The average Express train fan in Germany is 44.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gudrun Sjödén, Rossmann, Loincloth, with strongest over-indexing on Gudrun Sjödén (12.37× the country average). Demographically, the Express train audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint
Demographics of Express train fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 44.6 |
| Estimated audience size | 1,482,674 |
Audience persona
The typical Express train fan in Germany is balanced, around 44.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Gudrun Sjödén.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 335,275 | 1.03× |
| Bayern | 223,447 | 0.94× |
| Baden-Württemberg | 200,878 | 0.99× |
| Niedersachsen | 117,657 | 0.82× |
| Sachsen | 105,125 | 1.45× |
| Hessen | 96,017 | 0.85× |
| Berlin | 89,902 | 1.36× |
| Rheinland-Pfalz | 62,306 | 0.84× |
| Brandenburg | 60,361 | 1.31× |
| Schleswig-Holstein | 44,252 | 0.83× |
| Thüringen | 37,617 | 1× |
| Sachsen-Anhalt | 30,974 | 0.81× |
| Mecklenburg-Vorpommern | 29,337 | 1.04× |
| Hamburg | 22,268 | 0.66× |
| Saarland | 17,360 | 0.95× |
| Bremen | 14,310 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gudrun Sjödén | 12.37× | Fashion & Accessoires |
| Rossmann | 1.67× | Shopping |
| Loincloth | 5.22× | Fashion & Accessoires |
| Golden Gate | 7.28× | Games |
| Alaska | 3.41× | Travel & Leisure |
| Google Analytics | 2.45× | Internet & Social Media |
| Jura Mountains | 5.27× | Travel & Leisure |
| Trakehner | 12.37× | Pets & Animals |
| Jack White | 1.69× | Movies & TV |
| Sailor | 4.13× | Travel & Leisure |
| Snow White (Fables) | 1.89× | Literature |
| Esra Erol | 4.46× | Movies & TV |
| Ordinary People | 8.13× | Movies & TV |
| Carrie (novel) | 4.25× | Literature |
| KLIX (AM) | 1.85× | Music & Radio |
| Home Delivery | 2× | Food & Beverages |
| Emperor Entertainment Group | 2.67× | Business & Career |
| Harvey Mudd College | 10.83× | Business & Career |
| Tuscany | 2.79× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.7× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.46 |
| Patriotism | CONSERVATISM | 1.08 |
| Community Orientation | OPEN | 1.07 |
| Pet Ownership | JOY | 1.06 |
| Indulgence | JOY | 1 |
| Travelling | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 59.6% |
| Italy | 7.1% |
| United States | 7.0% |
See Express train audiences in other countries
More Travel & Leisure audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Express train have in Germany?
Express train has an estimated audience of 1,482,674 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Express train fans?
53.6% of Express train fans are female, 46.4% are male, with an average age of 44.6 years.
Which brands do Express train fans like most?
Express train fans show strongest brand affinity for Gudrun Sjödén (12.37×), Rossmann (1.67×), and Loincloth (5.22×) over the country average.
Where do Express train fans live in Germany?
Express train fans in Germany are most concentrated in Nordrhein-Westfalen (reach 335,275), Bayern (reach 223,447), and Baden-Württemberg (reach 200,878). These three regions account for the largest share of the active audience.
What other brands do Express train fans also like?
Beyond Express train itself, the audience over-indexes on Rossmann (1.67×), Loincloth (5.22×), Golden Gate (7.28×), and Alaska (3.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Express train. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.