Björn Ulvaeus Audience in Germany
Björn Ulvaeus has an estimated audience of 554,870 people in Germany. 52.8% are female, 47.2% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Björn Ulvaeus fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Björn Ulvaeus audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Björn Ulvaeus fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 40.6 |
| Estimated audience size | 554,870 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 110,617 | 0.91× |
| Bayern | 82,005 | 0.92× |
| Baden-Württemberg | 66,392 | 0.88× |
| Niedersachsen | 59,960 | 1.11× |
| Hessen | 33,960 | 0.8× |
| Sachsen | 33,425 | 1.23× |
| Rheinland-Pfalz | 25,725 | 0.93× |
| Berlin | 21,146 | 0.85× |
| Schleswig-Holstein | 20,886 | 1.05× |
| Brandenburg | 19,536 | 1.13× |
| Thüringen | 18,432 | 1.3× |
| Sachsen-Anhalt | 18,430 | 1.28× |
| Mecklenburg-Vorpommern | 12,861 | 1.21× |
| Hamburg | 9,863 | 0.79× |
| Saarland | 5,676 | 0.83× |
| Bremen | 3,645 | 0.77× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.65 |
| Early Adopter Mentality | POWER | 1.54 |
| Urban Lifestyle | OPEN | 1.51 |
| Spirituality | BALANCE | 1.42 |
| Price Sensitivity | PREMIUM | 1.36 |
| Individualism | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.7% |
| Sweden | 15.2% |
| United Kingdom | 10.8% |
See Björn Ulvaeus audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Björn Ulvaeus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.