Rascasse Audience Intelligence

Björn Ulvaeus Audience in United States

A data profile of the people who buy, follow and care about Björn Ulvaeus in United States — modelled from more than twelve digital signal sources. Björn Ulvaeus has an estimated audience of 240,233 people in United States.

#1253among Singer-songwriter in United States#13511among Person in United States#7911in Music & Radio

The average Björn Ulvaeus fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Björn Ulvaeus profile in United States.

Audience size
240K
in United States
Gender
59.8%♀
40.2% male
Age
38.0
average years
Country rank
#53855
Person in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Björn Ulvaeus fans

59.8% are female, 40.2% are male, average age 38.0.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Björn Ulvaeus audience in United States
MetricValue
Female59.8%
Male40.2%
Average age38.0
Estimated audience size240,233
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Björn Ulvaeus audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3918%
40-4911%
50+24%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Björn Ulvaeus audience comes from United States.

Worldwide audience distribution share by country for Björn Ulvaeus
CountryShare
Germany18.0%
Sweden15.0%
United Kingdom11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Björn Ulvaeus audience in United States is strongest.

Fig. 05

Top regions by affinity

Björn Ulvaeus fans by region: top regions in United States
#RegionReachAffinity×
01Utah~3K1.24×
02Minnesota~4K1.19×
03Massachusetts~6K1.17×
04Wisconsin~4K1.16×
05Connecticut~3K1.12×
06Rhode Island<1K1.12×
07New Jersey~7K1.11×
08North Dakota<1K1.11×
09Pennsylvania~9K1.09×
10Nebraska~1K1.09×
11Alaska<1K1.09×
12Oregon~3K1.08×
13Idaho~1K1.08×
14New Hampshire~1K1.08×
15Washington~5K1.07×
16Maine<1K1.07×
17California~30K1.06×
18New York~10K1.06×
19Illinois~8K1.05×
20Florida~20K1.04×
21Iowa~2K1.04×
22Ohio~7K1.01×
23Arizona~5K1.01×
24Indiana~4K1.01×
25Missouri~4K1.01×
26Virginia~6K1.00×
27Montana<1K1.00×
28Kentucky~3K0.99×
29South Dakota<1K0.99×
30Michigan~6K0.98×
31Oklahoma~3K0.97×
32Kansas~2K0.97×
33West Virginia~1K0.97×
34Maryland~4K0.96×
35Colorado~4K0.96×
36Nevada~2K0.96×
37Vermont<1K0.96×
38Hawaii<1K0.95×
39Tennessee~5K0.94×
40Delaware<1K0.91×
41North Carolina~7K0.90×
42Arkansas~2K0.89×
43New Mexico~1K0.89×
44Washington, District of Columbia<1K0.89×
45Georgia~7K0.88×
46South Carolina~3K0.86×
47Texas~20K0.85×
48Alabama~3K0.83×
49Louisiana~3K0.82×
50Mississippi~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Björn Ulvaeus, United States
0.80×1.00×1.24×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Björn Ulvaeus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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