Meissen Audience in Germany
Meissen has an estimated audience of 287,030 people in Germany. 55.5% are female, 44.5% are male, average age 43.9. Top regions: Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Nicole Kidman, Dynamo Dresden, FC Erzgebirge Aue, Lillet, Radeberger Brewery.
The average Meissen fan in Germany is 43.9 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Nicole Kidman, Dynamo Dresden, FC Erzgebirge Aue, with strongest over-indexing on Nicole Kidman (17.86× the country average). Demographically, the Meissen audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Meissen fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.9 |
| Estimated audience size | 287,030 |
Audience persona
The typical Meissen fan in Germany is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Nicole Kidman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 98,282 | 6.98× |
| Nordrhein-Westfalen | 28,321 | 0.45× |
| Bayern | 23,259 | 0.5× |
| Baden-Württemberg | 15,668 | 0.4× |
| Niedersachsen | 13,818 | 0.5× |
| Berlin | 13,809 | 1.08× |
| Hessen | 11,906 | 0.54× |
| Brandenburg | 10,650 | 1.2× |
| Sachsen-Anhalt | 6,795 | 0.91× |
| Thüringen | 6,250 | 0.85× |
| Rheinland-Pfalz | 5,311 | 0.37× |
| Schleswig-Holstein | 4,638 | 0.45× |
| Hamburg | 3,556 | 0.55× |
| Mecklenburg-Vorpommern | 3,437 | 0.63× |
| Bremen | 936 | 0.38× |
| Saarland | 935 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nicole Kidman | 17.86× | Movies & TV |
| Dynamo Dresden | 8.42× | Sports |
| FC Erzgebirge Aue | 15.57× | Sports |
| Lillet | 12.28× | Food & Beverages |
| Radeberger Brewery | 17.79× | Food & Beverages |
| Intimissimi | 5.78× | Fashion & Accessoires |
| National Gallery | 23.07× | Arts & Culture |
| Glashütte | 15.25× | Travel & Leisure |
| Dresden University of Technology | 22.26× | Business & Career |
| Saxony | 5.8× | Travel & Leisure |
| Breuninger | 3.19× | Fashion & Accessoires |
| Leipzig Book Fair | 19.33× | Literature |
| RB Leipzig | 3.33× | Sports |
| Saxony-Anhalt | 5.46× | Travel & Leisure |
| The Gilded Age | 4.6× | Movies & TV |
| 2.08× | Internet & Social Media | |
| Shangri-La Hotels and Resorts | 15.38× | Travel & Leisure |
| Brandenburg | 4.58× | Travel & Leisure |
| Bild | 1.68× | News |
| Let's Dance (German TV series) | 2.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.62 |
| LGBTQ+ Identity | OPEN | 1.61 |
| DIY Mentality | THRILL | 1.55 |
| Community Orientation | OPEN | 1.48 |
| Pet Ownership | JOY | 1.44 |
| Tradition | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.4% |
| Japan | 13.2% |
| Colombia | 9.6% |
See Meissen audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Meissen have in Germany?
Meissen has an estimated audience of 287,030 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.
What is the gender split and age of Meissen fans?
55.5% of Meissen fans are female, 44.5% are male, with an average age of 43.9 years.
Which brands do Meissen fans like most?
Meissen fans show strongest brand affinity for Nicole Kidman (17.86×), Dynamo Dresden (8.42×), and FC Erzgebirge Aue (15.57×) over the country average.
Where do Meissen fans live in Germany?
Meissen fans in Germany are most concentrated in Sachsen (reach 98,282), Nordrhein-Westfalen (reach 28,321), and Bayern (reach 23,259). These three regions account for the largest share of the active audience.
What other brands do Meissen fans also like?
Beyond Meissen itself, the audience over-indexes on Dynamo Dresden (8.42×), FC Erzgebirge Aue (15.57×), Lillet (12.28×), and Radeberger Brewery (17.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Meissen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.