Rascasse Audience Intelligence

Meissen Audience in Germany

Name: Meissen — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Meissen in Germany — modelled from more than twelve digital signal sources. Meissen has an estimated audience of 287,030 people in Germany.

#353among City in Germany #1704among POI in Germany #1444in Travel & Leisure

The average Meissen fan in Germany is 43.9 years old, more female, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Nicole Kidman, Dynamo Dresden, FC Erzgebirge Aue, with strongest over-indexing on Nicole Kidman (17.86× the country average).

Demographically, the Meissen audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Meissen fan in Germany is more female, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Nicole Kidman.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meissen profile in Germany.

Audience size

287K

in Germany

Gender

55.5%♀

44.5% male

Age

43.9

average years

Country rank

#17905

POI in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Meissen fans

55.5% are female, 44.5% are male, average age 43.9.

Fig. 02

Gender split

55.5%

Female

44.5%

Male

Demographic split for Meissen audience in Germany
Metric	Value
Female	55.5%
Male	44.5%
Average age	43.9
Estimated audience size	287,030

Fig. 03

Age distribution

Age distribution of the Meissen audience in Germany
Age bracket	Share	%
16-19		8%
20-29		15%
30-39		24%
40-49		28%
50+		26%

Fig. 04

Worldwide distribution

31.1%

of the worldwide Meissen audience comes from Germany.

Worldwide audience distribution share by country for Meissen
Country	Share
Germany	31.1%
Japan	13.1%
Colombia	10.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meissen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Meissen fans by region: top regions in Germany
#	Region	Reach	×
01	Sachsen	~100K	7.31×
02	Brandenburg	~10K	1.17×
03	Berlin	~10K	1.00×
04	Sachsen-Anhalt	~7K	0.92×
05	Thüringen	~6K	0.85×
06	Mecklenburg-Vorpommern	~4K	0.68×
07	Bremen	~1K	0.57×
08	Hamburg	~4K	0.56×
09	Hessen	~10K	0.53×
10	Bayern	~20K	0.49×
11	Niedersachsen	~10K	0.49×
12	Saarland	~2K	0.49×
13	Schleswig-Holstein	~5K	0.48×
14	Nordrhein-Westfalen	~30K	0.44×
15	Rheinland-Pfalz	~6K	0.41×
16	Baden-Württemberg	~20K	0.40×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meissen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meissen audience
#	Interest	Category	×
01	National Gallery	Arts & Culture	23.07×
02	Dresden University of Technology	Business & Career	22.26×
03	Leipzig Book Fair	Literature	19.33×
04	Nicole Kidman	Movies & TV	17.86×
05	Radeberger Brewery	Food & Beverages	17.79×
06	Schweppes	Food & Beverages	16.72×
07	FC Erzgebirge Aue	Sports	15.57×
08	Shangri-La Hotels and Resorts	Travel & Leisure	15.38×
09	Glashütte	Travel & Leisure	15.25×
10	Lillet	Food & Beverages	12.28×
11	Dynamo Dresden	Sports	8.42×
12	Benjamin von Stuckrad-Barre	Literature	7.25×
13	Saxony	Travel & Leisure	5.80×
14	Intimissimi	Fashion & Accessoires	5.78×
15	Saxony-Anhalt	Travel & Leisure	5.46×
16	Brandenburg	Travel & Leisure	4.58×
17	Google Drive	Technology & Electronics	3.54×
18	RB Leipzig	Sports	3.33×
19	Breuninger	Fashion & Accessoires	3.19×
20	Bild	News	1.68×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meissen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Meissen audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	2.02×
Travelling	THRILL	1.58×
Indulgence	JOY	1.38×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Meissen audience · Rather not
Trait	Cluster	Score
Early Adopter Mentality	POWER	0.93×
Need for Security	CONSERVATISM	0.98×
Sports Activity	POWER	1.00×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Meissen have in Germany?

Meissen has an estimated audience of 287,030 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.

What is the gender split and age of Meissen fans?

55.5% of Meissen fans are female, 44.5% are male, with an average age of 43.9 years.

Which brands do Meissen fans like most?

Meissen fans show strongest brand affinity for Nicole Kidman (17.86×), Dynamo Dresden (8.42×), and FC Erzgebirge Aue (15.57×) over the country average.

Where do Meissen fans live in Germany?

Meissen fans in Germany are most concentrated in Sachsen (reach ~100K), Nordrhein-Westfalen (reach ~30K), and Bayern (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do Meissen fans also like?

Beyond Meissen itself, the audience over-indexes on Dynamo Dresden (8.42×), FC Erzgebirge Aue (15.57×), Lillet (12.28×), and Radeberger Brewery (17.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Meissen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Meissen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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