Schweppes Audience in Germany
Schweppes has an estimated audience of 233,718 people in Germany. 45.1% are female, 54.9% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lillet, Club-Mate, Neon, Nicole Kidman, Tom Collins.
The average Schweppes fan in Germany is 32.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lillet, Club-Mate, Neon, with strongest over-indexing on Lillet (28.2× the country average). Demographically, the Schweppes audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Soft drinks
Demographics of Schweppes fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 32.3 |
| Estimated audience size | 233,718 |
Audience persona
The typical Schweppes fan in Germany is balanced, around 32.3 years old, with strong Indulgence tendencies and a notable affinity for Lillet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,731 | 1.23× |
| Bayern | 41,493 | 1.1× |
| Baden-Württemberg | 36,628 | 1.15× |
| Niedersachsen | 26,421 | 1.16× |
| Hessen | 20,388 | 1.14× |
| Rheinland-Pfalz | 12,621 | 1.08× |
| Berlin | 10,562 | 1.01× |
| Schleswig-Holstein | 8,163 | 0.97× |
| Hamburg | 6,610 | 1.25× |
| Brandenburg | 5,916 | 0.82× |
| Sachsen | 5,161 | 0.45× |
| Thüringen | 5,103 | 0.86× |
| Sachsen-Anhalt | 4,905 | 0.81× |
| Mecklenburg-Vorpommern | 3,555 | 0.8× |
| Saarland | 3,090 | 1.08× |
| Bremen | 2,183 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lillet | 28.2× | Food & Beverages |
| Club-Mate | 64.29× | Food & Beverages |
| Neon | 23.45× | Home & Garden |
| Nicole Kidman | 16.23× | Movies & TV |
| Tom Collins | 50.11× | Sports |
| Gin and tonic | 18.39× | Food & Beverages |
| Five Guys | 15.59× | Food & Beverages |
| Google Drive | 8.05× | Technology & Electronics |
| Meissen | 32.79× | Travel & Leisure |
| Malibu Rum | 32.35× | Food & Beverages |
| National Gallery | 36.37× | Arts & Culture |
| Food truck | 20.05× | Food & Beverages |
| Mate (beverage) | 74.61× | Food & Beverages |
| Club Mate | 26.03× | Food & Beverages |
| Parookaville | 22.53× | Music & Radio |
| Dmexco | 37.92× | Technology & Electronics |
| Aperol | 14.29× | Food & Beverages |
| Breuninger | 4.59× | Fashion & Accessoires |
| Apéritif and digestif | 11.85× | Food & Beverages |
| OneDrive | 8.01× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.67 |
| Quality Awareness | PREMIUM | 1.82 |
| Design Affinity | PREMIUM | 1.75 |
| Convenience Orientation | PREMIUM | 1.55 |
| Healthy Lifestyle | BALANCE | 1.36 |
| DIY Mentality | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 19.5% |
| France | 6.9% |
| Germany | 6.1% |
See Schweppes audiences in other countries
More Soft drinks audiences in Germany
- Coca-Cola (1,770,143)
- Punica (739,198)
- Fritz-Kola (610,761)
- Squirt (soft drink) (594,016)
- Dr Pepper (506,447)
Frequently asked questions
How many fans does Schweppes have in Germany?
Schweppes has an estimated audience of 233,718 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Schweppes fans?
45.1% of Schweppes fans are female, 54.9% are male, with an average age of 32.3 years.
Which brands do Schweppes fans like most?
Schweppes fans show strongest brand affinity for Lillet (28.2×), Club-Mate (64.29×), and Neon (23.45×) over the country average.
Where do Schweppes fans live in Germany?
Schweppes fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,731), Bayern (reach 41,493), and Baden-Württemberg (reach 36,628). These three regions account for the largest share of the active audience.
What other brands do Schweppes fans also like?
Beyond Schweppes itself, the audience over-indexes on Club-Mate (64.29×), Neon (23.45×), Nicole Kidman (16.23×), and Tom Collins (50.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schweppes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.