Neon Audience in Germany
Neon has an estimated audience of 1,418,291 people in Germany. 61.8% are female, 38.2% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Haberler, Kumanovo, Israel, Birthday Gifts.
The average Neon fan in Germany is 37.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Haberler, Kumanovo, with strongest over-indexing on Unique Gifts (2.06× the country average). Demographically, the Neon audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Neon fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 37.9 |
| Estimated audience size | 1,418,291 |
Audience persona
The typical Neon fan in Germany is more female, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 413,825 | 1.33× |
| Bayern | 232,244 | 1.02× |
| Baden-Württemberg | 217,998 | 1.13× |
| Niedersachsen | 162,091 | 1.18× |
| Hessen | 124,816 | 1.15× |
| Berlin | 78,948 | 1.24× |
| Rheinland-Pfalz | 63,883 | 0.9× |
| Sachsen | 62,813 | 0.9× |
| Schleswig-Holstein | 55,557 | 1.09× |
| Brandenburg | 40,496 | 0.92× |
| Hamburg | 34,449 | 1.07× |
| Thüringen | 29,296 | 0.81× |
| Sachsen-Anhalt | 26,650 | 0.73× |
| Mecklenburg-Vorpommern | 21,029 | 0.78× |
| Saarland | 14,199 | 0.82× |
| Bremen | 11,392 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.06× | Shopping |
| Haberler | 1.89× | News |
| Kumanovo | 18.51× | Travel & Leisure |
| Israel | 2.56× | Travel & Leisure |
| Birthday Gifts | 1.96× | Kids & Family |
| KLIX (AM) | 2.91× | Music & Radio |
| Stradivarius | 1.82× | Shopping |
| Loincloth | 2.73× | Fashion & Accessoires |
| Christmas Gift | 1.59× | Kids & Family |
| Urban horticulture | 1.59× | Home & Garden |
| Circular Quay | 20× | Travel & Leisure |
| Högl | 6.76× | Fashion & Accessoires |
| Snow White (Fables) | 1.8× | Literature |
| Stucco | 2.01× | Home & Garden |
| Home Delivery | 2.06× | Food & Beverages |
| Esra Erol | 3.76× | Movies & TV |
| Emperor Entertainment Group | 2.39× | Business & Career |
| Scratching post | 3.55× | Pets & Animals |
| Coworking | 2.4× | Business & Career |
| Oliver Kahn | 2.14× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.29 |
| Pet Ownership | JOY | 1.24 |
| Sustainability | BALANCE | 1.16 |
| Healthy Lifestyle | BALANCE | 1.12 |
| Patriotism | CONSERVATISM | 1.12 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.7% |
| Germany | 17.1% |
| United States | 13.7% |
See Neon audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Neon have in Germany?
Neon has an estimated audience of 1,418,291 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Neon fans?
61.8% of Neon fans are female, 38.2% are male, with an average age of 37.9 years.
Which brands do Neon fans like most?
Neon fans show strongest brand affinity for Unique Gifts (2.06×), Haberler (1.89×), and Kumanovo (18.51×) over the country average.
Where do Neon fans live in Germany?
Neon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 413,825), Bayern (reach 232,244), and Baden-Württemberg (reach 217,998). These three regions account for the largest share of the active audience.
What other brands do Neon fans also like?
Beyond Neon itself, the audience over-indexes on Haberler (1.89×), Kumanovo (18.51×), Israel (2.56×), and Birthday Gifts (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Neon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.