Neon Audience in United States

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Neon has an estimated audience of 1,134,909 people in United States. 59.2% are female, 40.8% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Dog breed, Home construction.

The average Neon fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Neon audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Neon fans

Demographic split for Neon audience in United States
MetricValue
Female59.2%
Male40.8%
Average age36.2
Estimated audience size1,134,909

Audience persona

The typical Neon fan in United States is more female, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Neon in United States
RegionReachAffinity
California184,7061.48×
Texas125,1301.28×
Florida84,6991.1×
New York78,1931.23×
Ohio42,9521.23×
Illinois42,0941.11×
Georgia37,5131.07×
Pennsylvania36,1820.95×
North Carolina35,7681.05×
New Jersey32,6781.13×
Arizona30,1101.3×
Virginia28,9421.05×
Michigan28,0490.95×
Washington25,9171.14×
Massachusetts24,9791.12×
Tennessee21,1100.93×
Indiana19,7410.95×
Maryland19,3180.99×
Colorado16,8370.94×
Minnesota16,7301.03×
Missouri16,1090.88×
Alabama15,9551.01×
Wisconsin14,8370.87×
South Carolina14,7200.86×
Oregon14,5311.12×
Louisiana14,2000.97×
Oklahoma13,1301.04×
Kentucky12,8520.9×
Nevada12,5011.14×
Connecticut11,2320.99×
Utah9,3910.92×
Mississippi9,1200.98×
Kansas8,5300.95×
Arkansas8,4300.9×
Iowa8,2890.89×
New Mexico5,9481.05×
Rhode Island5,7771.6×
Nebraska5,1750.91×
Hawaii5,0861.04×
Idaho5,0310.88×
West Virginia4,3970.83×
Washington, District of Columbia3,7541.1×
New Hampshire3,4130.76×
Maine3,3300.82×
Delaware2,5700.82×
Montana2,4490.78×
South Dakota2,3680.9×
Alaska2,3050.95×
North Dakota2,2310.96×
Vermont1,4140.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Neon audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Dog breed1.66×Pets & Animals
Home construction1.85×Home & Garden
3D printing3.16×Technology & Electronics
The Historian16.48×Literature
Nationality1.69×Politics & Society
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
IS (Infinite Stratos)1.68×Literature
Evan Tanner16.6×Sports
Étouffée10.31×Food & Beverages
Panama1.54×Travel & Leisure
Glasgow, Kentucky11.12×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
UK garage2.23×Music & Radio
El Hijo del Santo12.68×Sports
Winemaking1.77×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Neon audience
TraitClusterScore
SustainabilityBALANCE1.63
Design AffinityPREMIUM1.58
Early Adopter MentalityPOWER1.39
Urban LifestyleOPEN1.34
ExtroversionTHRILL1.28
MindfulnessBALANCE1.27

Worldwide distribution

Worldwide audience distribution share by country for Neon
CountryShare
Brazil18.7%
Germany17.1%
United States13.7%

See Neon audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Neon have in United States?

Neon has an estimated audience of 1,134,909 people in United States, concentrated in California and Texas.

What is the gender split and age of Neon fans?

59.2% of Neon fans are female, 40.8% are male, with an average age of 36.2 years.

Which brands do Neon fans like most?

Neon fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Neon fans live in United States?

Neon fans in United States are most concentrated in California (reach 184,706), Texas (reach 125,130), and Florida (reach 84,699). These three regions account for the largest share of the active audience.

What other brands do Neon fans also like?

Beyond Neon itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Dog breed (1.66×), and Home construction (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Neon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.