Punica Audience in Germany
Punica has an estimated audience of 481,396 people in Germany. 58.5% are female, 41.5% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Braine-l'Alleud, Progressive rock, VfL Wolfsburg, Mothercare.
The average Punica fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Braine-l'Alleud, Progressive rock, with strongest over-indexing on CAC 40 (1.66× the country average). Demographically, the Punica audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Soft drinks
Demographics of Punica fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.0 |
| Estimated audience size | 481,396 |
Audience persona
The typical Punica fan in Germany is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 182,563 | 1.13× |
| Bayern | 126,830 | 1.07× |
| Baden-Württemberg | 118,494 | 1.17× |
| Niedersachsen | 78,230 | 1.09× |
| Hessen | 60,897 | 1.08× |
| Rheinland-Pfalz | 39,204 | 1.06× |
| Sachsen | 37,038 | 1.02× |
| Berlin | 29,536 | 0.89× |
| Schleswig-Holstein | 27,135 | 1.02× |
| Brandenburg | 19,490 | 0.85× |
| Sachsen-Anhalt | 18,494 | 0.97× |
| Thüringen | 18,220 | 0.97× |
| Hamburg | 17,821 | 1.07× |
| Mecklenburg-Vorpommern | 11,919 | 0.84× |
| Saarland | 8,608 | 0.95× |
| Bremen | 5,901 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 1.66× | Business & Career |
| Braine-l'Alleud | 36.49× | Travel & Leisure |
| Progressive rock | 1.57× | Music & Radio |
| VfL Wolfsburg | 1.64× | Sports |
| Mothercare | 1.74× | Kids & Family |
| Mechanic | 1.82× | Cars & Mobility |
| Esra Erol | 3.3× | Movies & TV |
| Video izle | 1.95× | |
| Sixx | 1.74× | Movies & TV |
| Home Delivery | 1.54× | Food & Beverages |
| Bank account | 1.58× | Business & Career |
| Information sensitivity | 2.81× | Technology & Electronics |
| Joko Winterscheidt | 2.28× | Movies & TV |
| Oktay Kaynarca | 3.48× | Movies & TV |
| Cachorro | 1.63× | Pets & Animals |
| Jaguar F-Pace | 2.89× | Cars & Mobility |
| Keeper (password manager) | 1.77× | Technology & Electronics |
| Coworking | 1.61× | Business & Career |
| Ipekyol | 1.58× | Shopping |
| Huck (magazine) | 3.54× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.57 |
| Convenience Orientation | PREMIUM | 1.31 |
| Design Affinity | PREMIUM | 1.29 |
| Healthy Lifestyle | BALANCE | 1.28 |
| DIY Mentality | THRILL | 1.28 |
| Price Sensitivity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.2% |
| Austria | 7.6% |
| Switzerland | 5.5% |
See Punica audiences in other countries
More Soft drinks audiences in Germany
- Coca-Cola (1,770,143)
- Fritz-Kola (610,761)
- Squirt (soft drink) (594,016)
- Dr Pepper (506,447)
- Fanta (491,361)
Frequently asked questions
How many fans does Punica have in Germany?
Punica has an estimated audience of 481,396 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Punica fans?
58.5% of Punica fans are female, 41.5% are male, with an average age of 39.0 years.
Which brands do Punica fans like most?
Punica fans show strongest brand affinity for CAC 40 (1.66×), Braine-l'Alleud (36.49×), and Progressive rock (1.57×) over the country average.
Where do Punica fans live in Germany?
Punica fans in Germany are most concentrated in Nordrhein-Westfalen (reach 182,563), Bayern (reach 126,830), and Baden-Württemberg (reach 118,494). These three regions account for the largest share of the active audience.
What other brands do Punica fans also like?
Beyond Punica itself, the audience over-indexes on Braine-l'Alleud (36.49×), Progressive rock (1.57×), VfL Wolfsburg (1.64×), and Mothercare (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Punica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.