Rascasse Audience Intelligence

Punica Target Market in Germany

A data profile of the people who buy, follow and care about Punica in Germany — modelled from more than twelve digital signal sources. Punica has an estimated audience of 1,101,488 people in Germany.

#2among Soft drinks in Germany#781among Brand in Germany#289in Food & Beverages

The average Punica fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Granini, Grapefruit juice, Kitchen, with strongest over-indexing on Granini (54.1× the country average).

Demographically, the Punica audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Punica fan in Germany is more female, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Granini.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Punica profile in Germany.

Audience size
1.1M
in Germany
Gender
56.7%♀
43.3% male
Age
39.0
average years
Country rank
#5981
Brand in Germany
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Punica

56.7% are female, 43.3% are male, average age 39.0.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Punica audience in Germany
MetricValue
Female56.7%
Male43.3%
Average age39.0
Estimated audience size1,101,488
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Punica audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3918%
40-4921%
50+21%
Fig. 04

Worldwide distribution

74.4%

of the worldwide Punica audience comes from Germany.

Worldwide audience distribution share by country for Punica
CountryShare
Germany74.4%
Austria9.5%
Switzerland6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Punica audience in Germany is strongest.

Fig. 05

Top regions by affinity

Punica customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.16×
02Nordrhein-Westfalen~200K1.09×
03Rheinland-Pfalz~40K1.09×
04Niedersachsen~80K1.08×
05Bayern~100K1.05×
06Hessen~60K1.05×
07Hamburg~20K1.05×
08Schleswig-Holstein~30K1.01×
09Saarland~9K1.01×
10Sachsen~40K1.00×
11Thüringen~20K0.99×
12Sachsen-Anhalt~20K0.98×
13Bremen~6K0.96×
14Mecklenburg-Vorpommern~10K0.88×
15Brandenburg~20K0.86×
16Berlin~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Punica, Germany
0.85×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Punica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Punica audience
#·InterestCategoryAffinity×
01Grapefruit juiceFood & Beverages54.31×
02GraniniFood & Beverages54.10×
03SodexoBusiness & Career17.69×
04PublixShopping15.99×
05MonarchyPolitics & Society4.72×
06Kurt RussellMovies & TV4.44×
07Non-alcoholic beverageFood & Beverages3.94×
08MakitaHome & Garden3.85×
09Soft drinksFood & Beverages2.94×
10Western UnionBusiness & Career2.61×
11KitchenHome & Garden2.10×
12RefrigeratorHome & Garden2.07×
13VolunteeringPolitics & Society2.04×
14PostbankBusiness & Career1.99×
15Aral AGCars & Mobility1.91×
16Chihuahua (dog)Pets & Animals1.91×
17RossmannShopping1.67×
18DeichmannShopping1.65×
19Distilled beverageFood & Beverages1.65×
20Fast foodFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Punica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Punica audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.49×
IndulgenceJOY1.47×
Quality AwarenessPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Punica audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.85×
CreativityOPEN0.89×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Punica's target market in Germany?

Punica's target market in Germany covers an estimated 1,101,488 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Punica customers?

56.7% of the Punica audience are female, 43.3% are male, with an average age of 39.0 years.

03

Which brands do Punica fans like most?

Punica fans show strongest brand affinity for Granini (54.1×), Grapefruit juice (54.31×), and Kitchen (2.1×) over the country average.

04

Where do Punica fans live in Germany?

Punica fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Punica fans also like?

Beyond Punica itself, the audience over-indexes on Grapefruit juice (54.31×), Kitchen (2.1×), Soft drinks (2.94×), and Postbank (1.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in Germany

See Punica audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Punica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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