Rascasse Audience Intelligence

Dr Pepper Target Market in Germany

A data profile of the people who buy, follow and care about Dr Pepper in Germany — modelled from more than twelve digital signal sources. Dr Pepper has an estimated audience of 507,834 people in Germany.

#5among Soft drinks in Germany#1506among Brand in Germany#554in Food & Beverages

The average Dr Pepper fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Canada Dry, Bauhaus, Twizzlers, with strongest over-indexing on Canada Dry (398.25× the country average).

Demographically, the Dr Pepper audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dr Pepper fan in Germany is more female, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Canada Dry.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dr Pepper profile in Germany.

Audience size
508K
in Germany
Gender
75.4%♀
24.6% male
Age
44.0
average years
Country rank
#11589
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dr Pepper

75.4% are female, 24.6% are male, average age 44.0.

Fig. 02

Gender split

75.4%
Female
24.6%
Male
Demographic split for Dr Pepper audience in Germany
MetricValue
Female75.4%
Male24.6%
Average age44.0
Estimated audience size507,834
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Dr Pepper audience in Germany
Age bracketShare%
16-197%
20-2917%
30-3923%
40-4923%
50+30%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Dr Pepper audience comes from Germany.

Worldwide audience distribution share by country for Dr Pepper
CountryShare
United States49.7%
Germany7.9%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dr Pepper audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dr Pepper customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.21×
02Hessen~50K1.17×
03Niedersachsen~50K1.10×
04Hamburg~10K1.10×
05Bremen~5K1.06×
06Nordrhein-Westfalen~100K1.05×
07Bayern~80K1.04×
08Berlin~20K1.04×
09Schleswig-Holstein~20K1.04×
10Baden-Württemberg~70K0.98×
11Saarland~6K0.94×
12Sachsen~20K0.92×
13Brandenburg~10K0.90×
14Mecklenburg-Vorpommern~8K0.87×
15Sachsen-Anhalt~10K0.86×
16Thüringen~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Dr Pepper, Germany
0.79×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dr Pepper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dr Pepper audience
#·InterestCategoryAffinity×
01Canada DryFood & Beverages398.25×
02TwizzlersFood & Beverages149.84×
037 UpFood & Beverages116.84×
04Chupa ChupsFood & Beverages53.40×
05Lime (fruit)Food & Beverages20.86×
06TesaKids & Family20.60×
07Cleaning agentHome & Garden12.22×
08Carbonated waterFood & Beverages12.11×
09Frying panHome & Garden8.88×
10BauhausShopping8.67×
11Sustainable agricultureHome & Garden8.28×
12BofrostFood & Beverages7.24×
13Holiday cottageTravel & Leisure6.80×
14Electronic data interchangeTechnology & Electronics6.57×
15WeTransferInternet & Social Media4.80×
16FRITZ!BoxTechnology & Electronics3.57×
17Netto Marken-DiscountShopping3.26×
18CHECK24Business & Career3.15×
19Lieferando.deFood & Beverages2.62×
20GermanyTravel & Leisure1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dr Pepper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dr Pepper audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.86×
PatriotismCONSERVATISM1.99×
Community OrientationOPEN1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dr Pepper audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
SustainabilityBALANCE0.84×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dr Pepper's target market in Germany?

Dr Pepper's target market in Germany covers an estimated 507,834 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dr Pepper customers?

75.4% of the Dr Pepper audience are female, 24.6% are male, with an average age of 44.0 years.

03

Which brands do Dr Pepper fans like most?

Dr Pepper fans show strongest brand affinity for Canada Dry (398.25×), Bauhaus (8.67×), and Twizzlers (149.84×) over the country average.

04

Where do Dr Pepper fans live in Germany?

Dr Pepper fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Dr Pepper fans also like?

Beyond Dr Pepper itself, the audience over-indexes on Bauhaus (8.67×), Twizzlers (149.84×), 7 Up (116.84×), and Cleaning agent (12.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in Germany

See Dr Pepper audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dr Pepper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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