Dr Pepper Audience in Germany
Dr Pepper has an estimated audience of 506,446 people in Germany. 75.4% are female, 24.6% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Canada Dry, Bauhaus, Twizzlers, 7 Up, Cleaning agent.
The average Dr Pepper fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Canada Dry, Bauhaus, Twizzlers, with strongest over-indexing on Canada Dry (398.25× the country average). Demographically, the Dr Pepper audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Soft drinks
Demographics of Dr Pepper fans
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 44.0 |
| Estimated audience size | 506,446 |
Audience persona
The typical Dr Pepper fan in Germany is more female, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Canada Dry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,737 | 1.08× |
| Bayern | 89,036 | 1.09× |
| Baden-Württemberg | 70,391 | 1.02× |
| Niedersachsen | 55,414 | 1.13× |
| Hessen | 47,008 | 1.22× |
| Rheinland-Pfalz | 30,791 | 1.21× |
| Berlin | 24,576 | 1.09× |
| Sachsen | 23,237 | 0.94× |
| Schleswig-Holstein | 19,109 | 1.05× |
| Brandenburg | 13,658 | 0.87× |
| Hamburg | 12,955 | 1.13× |
| Sachsen-Anhalt | 10,230 | 0.78× |
| Thüringen | 9,214 | 0.71× |
| Mecklenburg-Vorpommern | 8,152 | 0.84× |
| Saarland | 5,676 | 0.91× |
| Bremen | 4,013 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Canada Dry | 398.25× | Food & Beverages |
| Bauhaus | 8.67× | Shopping |
| Twizzlers | 149.84× | Food & Beverages |
| 7 Up | 116.84× | Food & Beverages |
| Cleaning agent | 12.22× | Home & Garden |
| Chupa Chups | 53.4× | Food & Beverages |
| Holiday cottage | 6.8× | Travel & Leisure |
| Netto Marken-Discount | 3.26× | Shopping |
| Lime (fruit) | 20.86× | Food & Beverages |
| Electronic data interchange | 6.57× | Technology & Electronics |
| Bofrost | 7.24× | Food & Beverages |
| Sustainable agriculture | 8.28× | Home & Garden |
| Frying pan | 8.88× | Home & Garden |
| FRITZ!Box | 3.57× | Technology & Electronics |
| Tesa | 20.6× | Kids & Family |
| CHECK24 | 3.15× | Business & Career |
| Borussia Dortmund | 1.7× | Sports |
| WeTransfer | 4.8× | Internet & Social Media |
| Aral AG | 2.72× | Cars & Mobility |
| Carbonated water | 12.11× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.96 |
| Early Adopter Mentality | POWER | 1.56 |
| Pet Ownership | JOY | 1.46 |
| Indulgence | JOY | 1.42 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Healthy Lifestyle | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.5% |
| Germany | 8.1% |
| United Kingdom | 4.3% |
See Dr Pepper audiences in other countries
More Soft drinks audiences in Germany
- Coca-Cola (1,770,143)
- Punica (739,198)
- Fritz-Kola (610,761)
- Squirt (soft drink) (594,016)
- Fanta (491,361)
Frequently asked questions
How many fans does Dr Pepper have in Germany?
Dr Pepper has an estimated audience of 506,446 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dr Pepper fans?
75.4% of Dr Pepper fans are female, 24.6% are male, with an average age of 44.0 years.
Which brands do Dr Pepper fans like most?
Dr Pepper fans show strongest brand affinity for Canada Dry (398.25×), Bauhaus (8.67×), and Twizzlers (149.84×) over the country average.
Where do Dr Pepper fans live in Germany?
Dr Pepper fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,737), Bayern (reach 89,036), and Baden-Württemberg (reach 70,391). These three regions account for the largest share of the active audience.
What other brands do Dr Pepper fans also like?
Beyond Dr Pepper itself, the audience over-indexes on Bauhaus (8.67×), Twizzlers (149.84×), 7 Up (116.84×), and Cleaning agent (12.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dr Pepper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.