Fritz-Kola Audience in Germany
Fritz-Kola has an estimated audience of 610,760 people in Germany. 57.5% are female, 42.5% are male, average age 39.2. Top brand affinities: Local food, Tagesschau, Transfermarkt, Hygiene, Fast food.
Top brand affinities include Local food, Tagesschau, Transfermarkt, with strongest over-indexing on Local food (3.54× the country average). Demographically, the Fritz-Kola audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Category: Food & Beverages · Type: Brand · Subtype: Soft drinks
Demographics of Fritz-Kola fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 39.2 |
| Estimated audience size | 610,760 |
Audience persona
The typical Fritz-Kola fan in Germany is more female, around 39.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Local food.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 3.54× | Food & Beverages |
| Tagesschau | 2× | Movies & TV |
| Transfermarkt | 2.47× | Sports |
| Hygiene | 2.75× | Beauty & Wellness |
| Fast food | 2.31× | Food & Beverages |
| McCafé | 6.24× | Food & Beverages |
| KFC | 2.93× | Food & Beverages |
| Vacations | 2.06× | Travel & Leisure |
| Spiegel Online | 1.56× | News |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Do it yourself (DIY) | 1.53× | Home & Garden |
| Natural foods | 2.88× | Food & Beverages |
| Radio broadcasting | 2.57× | Music & Radio |
| Fried chicken | 5.44× | Food & Beverages |
| Vacation rental | 2.6× | Travel & Leisure |
| Home Delivery | 5.32× | Food & Beverages |
| Biology | 2.44× | Health |
| Livemusic | 1.9× | Music & Radio |
| Drop shipping | 1.82× | Shopping |
| Self care | 1.97× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.85 |
| Indulgence | JOY | 1.57 |
| Sustainability | BALANCE | 1.46 |
| Urban Lifestyle | OPEN | 1.44 |
| DIY Mentality | THRILL | 1.36 |
| Healthy Lifestyle | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 59.6% |
| Netherlands | 7.2% |
| Spain | 6.2% |
See Fritz-Kola audiences in other countries
More Soft drinks audiences in Germany
- Coca-Cola (1,770,143)
- Punica (739,198)
- Squirt (soft drink) (594,016)
- Dr Pepper (506,447)
- Fanta (491,361)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fritz-Kola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.