Rascasse Audience Intelligence

Fritz-Kola Target Market in Germany

A data profile of the people who buy, follow and care about Fritz-Kola in Germany — modelled from more than twelve digital signal sources. Fritz-Kola has an estimated audience of 579,326 people in Germany.

#4among Soft drinks in Germany#1362among Brand in Germany#493in Food & Beverages

The average Fritz-Kola fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Caffeine, Papa John's Pizza, Local food, with strongest over-indexing on Caffeine (9.26× the country average).

Demographically, the Fritz-Kola audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fritz-Kola fan in Germany is balanced, around 37.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Caffeine.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fritz-Kola profile in Germany.

Audience size
579K
in Germany
Gender
51.4%♀
48.6% male
Age
37.5
average years
Country rank
#10411
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fritz-Kola

51.4% are female, 48.6% are male, average age 37.5.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Fritz-Kola audience in Germany
MetricValue
Female51.4%
Male48.6%
Average age37.5
Estimated audience size579,326
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Fritz-Kola audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3921%
40-4921%
50+15%
Fig. 04

Worldwide distribution

51.3%

of the worldwide Fritz-Kola audience comes from Germany.

Worldwide audience distribution share by country for Fritz-Kola
CountryShare
Germany51.3%
Netherlands9.9%
Spain9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fritz-Kola audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fritz-Kola customers by region in Germany
#RegionReachAffinity×
01Hamburg~40K2.96×
02Schleswig-Holstein~30K1.70×
03Bremen~6K1.28×
04Berlin~30K1.26×
05Niedersachsen~60K1.17×
06Mecklenburg-Vorpommern~10K0.93×
07Nordrhein-Westfalen~100K0.88×
08Hessen~30K0.79×
09Sachsen~20K0.70×
10Thüringen~10K0.69×
11Baden-Württemberg~50K0.67×
12Sachsen-Anhalt~10K0.66×
13Bayern~60K0.65×
14Brandenburg~10K0.65×
15Saarland~4K0.63×
16Rheinland-Pfalz~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Fritz-Kola, Germany
0.62×1.00×2.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fritz-Kola audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fritz-Kola audience
#·InterestCategoryAffinity×
01Papa John's PizzaFood & Beverages13.55×
02CaffeineFood & Beverages9.26×
03Fried chickenFood & Beverages6.91×
04McCaféFood & Beverages6.39×
05Home DeliveryFood & Beverages5.51×
06Herbal teaFood & Beverages4.55×
07Specialty coffeeFood & Beverages4.47×
08Green teaFood & Beverages4.22×
09French friesFood & Beverages4.08×
10SandwichFood & Beverages3.18×
11Local foodFood & Beverages2.93×
12KFCFood & Beverages2.90×
13Robert RedfordMovies & TV2.83×
14Wine tastingFood & Beverages2.79×
15DinnerFood & Beverages2.75×
16Fast foodFood & Beverages2.03×
17Italian cuisineFood & Beverages1.91×
18NatureHome & Garden1.80×
19HugendubelShopping1.78×
20VacationsTravel & Leisure1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fritz-Kola audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fritz-Kola audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.92×
IndulgenceJOY1.63×
Urban LifestyleOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fritz-Kola audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.93×
Sports ActivityPOWER0.96×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fritz-Kola's target market in Germany?

Fritz-Kola's target market in Germany covers an estimated 579,326 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Fritz-Kola customers?

51.4% of the Fritz-Kola audience are female, 48.6% are male, with an average age of 37.5 years.

03

Which brands do Fritz-Kola fans like most?

Fritz-Kola fans show strongest brand affinity for Caffeine (9.26×), Papa John's Pizza (13.55×), and Local food (2.93×) over the country average.

04

Where do Fritz-Kola fans live in Germany?

Fritz-Kola fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Niedersachsen (reach ~60K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Fritz-Kola fans also like?

Beyond Fritz-Kola itself, the audience over-indexes on Papa John's Pizza (13.55×), Local food (2.93×), McCafé (6.39×), and Nature (1.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in Germany

See Fritz-Kola audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fritz-Kola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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