Coca-Cola Audience in Germany
Coca-Cola has an estimated audience of 1,423,780 people in Germany. 46.5% are female, 53.5% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Burger King, Soft drinks, Borussia Dortmund, Chicken (food), Business and industry.
The average Coca-Cola fan in Germany is 36.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Burger King, Soft drinks, Borussia Dortmund, with strongest over-indexing on Burger King (3.52× the country average). Demographically, the Coca-Cola audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Soft drinks
Demographics of Coca-Cola fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 36.0 |
| Estimated audience size | 1,423,780 |
Audience persona
The typical Coca-Cola fan in Germany is balanced, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Burger King.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 421,506 | 1.09× |
| Bayern | 280,407 | 0.99× |
| Baden-Württemberg | 241,263 | 1× |
| Niedersachsen | 185,667 | 1.08× |
| Hessen | 140,242 | 1.04× |
| Berlin | 103,095 | 1.3× |
| Rheinland-Pfalz | 82,256 | 0.93× |
| Schleswig-Holstein | 74,699 | 1.18× |
| Brandenburg | 72,098 | 1.31× |
| Sachsen | 70,893 | 0.82× |
| Hamburg | 46,211 | 1.16× |
| Sachsen-Anhalt | 36,520 | 0.8× |
| Thüringen | 35,242 | 0.78× |
| Mecklenburg-Vorpommern | 26,286 | 0.78× |
| Saarland | 17,421 | 0.8× |
| Bremen | 14,543 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burger King | 3.52× | Food & Beverages |
| Soft drinks | 4.58× | Food & Beverages |
| Borussia Dortmund | 1.54× | Sports |
| Chicken (food) | 6.92× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Fried chicken | 8.46× | Food & Beverages |
| KFC | 3.63× | Food & Beverages |
| Harry Potter | 1.55× | Movies & TV |
| Patty | 8.31× | Food & Beverages |
| TikTok | 1.5× | Internet & Social Media |
| Subway | 3.16× | Food & Beverages |
| Kaufland | 1.72× | Shopping |
| Sprite (soft drink) | 11.88× | Food & Beverages |
| Lieferando.de | 1.84× | Food & Beverages |
| Pizza Hut | 5.24× | Food & Beverages |
| FIFA World Cup | 1.56× | Sports |
| Netto Marken-Discount | 1.65× | Shopping |
| McDonald's | 2.29× | Food & Beverages |
| Rossmann | 1.8× | Shopping |
| SV Werder Bremen | 1.74× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.47 |
| Urban Lifestyle | OPEN | 1.43 |
| Convenience Orientation | PREMIUM | 1.26 |
| Luxury Orientation | PREMIUM | 1.22 |
| Patriotism | CONSERVATISM | 1.2 |
| Early Adopter Mentality | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| Brazil | 11.9% |
| Mexico | 7.3% |
See Coca-Cola audiences in other countries
More Soft drinks audiences in Germany
- Punica (739,198)
- Fritz-Kola (610,761)
- Squirt (soft drink) (594,016)
- Dr Pepper (506,447)
- Fanta (491,361)
Frequently asked questions
How many fans does Coca-Cola have in Germany?
Coca-Cola has an estimated audience of 1,423,780 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coca-Cola fans?
46.5% of Coca-Cola fans are female, 53.5% are male, with an average age of 36.0 years.
Which brands do Coca-Cola fans like most?
Coca-Cola fans show strongest brand affinity for Burger King (3.52×), Soft drinks (4.58×), and Borussia Dortmund (1.54×) over the country average.
Where do Coca-Cola fans live in Germany?
Coca-Cola fans in Germany are most concentrated in Nordrhein-Westfalen (reach 421,506), Bayern (reach 280,407), and Baden-Württemberg (reach 241,263). These three regions account for the largest share of the active audience.
What other brands do Coca-Cola fans also like?
Beyond Coca-Cola itself, the audience over-indexes on Soft drinks (4.58×), Borussia Dortmund (1.54×), Chicken (food) (6.92×), and Business and industry (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coca-Cola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.