Rascasse Audience Intelligence

Coca-Cola Target Market in Germany

A data profile of the people who buy, follow and care about Coca-Cola in Germany — modelled from more than twelve digital signal sources. Coca-Cola has an estimated audience of 1,514,139 people in Germany.

#1among Soft drinks in Germany#559among Brand in Germany#214in Food & Beverages

The average Coca-Cola fan in Germany is 36.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Burger King, Soft drinks, Chicken (food), with strongest over-indexing on Burger King (3.52× the country average).

Demographically, the Coca-Cola audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coca-Cola fan in Germany is balanced, around 36.0 years old, with strong Social Media Usage tendencies and a notable affinity for Burger King.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coca-Cola profile in Germany.

Audience size
1.5M
in Germany
Gender
46.5%♀
53.5% male
Age
36.0
average years
Country rank
#4430
Brand in Germany
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Coca-Cola

46.5% are female, 53.5% are male, average age 36.0.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Coca-Cola audience in Germany
MetricValue
Female46.5%
Male53.5%
Average age36.0
Estimated audience size1,514,139
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Coca-Cola audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3921%
40-4920%
50+12%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Coca-Cola audience comes from Germany.

Worldwide audience distribution share by country for Coca-Cola
CountryShare
United States15.0%
Brazil12.5%
Mexico7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coca-Cola audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coca-Cola customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~80K1.21×
02Brandenburg~60K1.12×
03Berlin~90K1.10×
04Hamburg~40K1.10×
05Nordrhein-Westfalen~400K1.08×
06Niedersachsen~200K1.06×
07Bayern~300K1.00×
08Baden-Württemberg~200K1.00×
09Hessen~100K0.99×
10Bremen~10K0.96×
11Thüringen~40K0.95×
12Rheinland-Pfalz~80K0.93×
13Sachsen-Anhalt~40K0.91×
14Sachsen~80K0.88×
15Mecklenburg-Vorpommern~30K0.87×
16Saarland~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Coca-Cola, Germany
0.87×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coca-Cola audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coca-Cola audience
#·InterestCategoryAffinity×
01Sprite (soft drink)Food & Beverages11.88×
02Fried chickenFood & Beverages8.46×
03PattyFood & Beverages8.31×
04Chicken (food)Food & Beverages6.92×
05Pizza HutFood & Beverages5.24×
06Soft drinksFood & Beverages4.58×
07KFCFood & Beverages3.63×
08Haus des DönersFood & Beverages3.62×
09Burger KingFood & Beverages3.52×
10SubwayFood & Beverages3.16×
11McDonald'sFood & Beverages2.29×
12Lieferando.deFood & Beverages1.84×
13SV Werder BremenSports1.74×
14KauflandShopping1.72×
15Netto Marken-DiscountShopping1.65×
16FIFA World CupSports1.56×
17Harry PotterMovies & TV1.55×
18Borussia DortmundSports1.54×
19Business and industryBusiness & Career1.51×
20TikTokInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coca-Cola audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coca-Cola audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.26×
Need for SecurityCONSERVATISM1.24×
Price SensitivityPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coca-Cola audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
Design AffinityPREMIUM0.79×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Coca-Cola's target market in Germany?

Coca-Cola's target market in Germany covers an estimated 1,514,139 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Coca-Cola customers?

46.5% of the Coca-Cola audience are female, 53.5% are male, with an average age of 36.0 years.

03

Which brands do Coca-Cola fans like most?

Coca-Cola fans show strongest brand affinity for Burger King (3.52×), Soft drinks (4.58×), and Chicken (food) (6.92×) over the country average.

04

Where do Coca-Cola fans live in Germany?

Coca-Cola fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Coca-Cola fans also like?

Beyond Coca-Cola itself, the audience over-indexes on Soft drinks (4.58×), Chicken (food) (6.92×), Business and industry (1.51×), and Fried chicken (8.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in Germany

See Coca-Cola audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coca-Cola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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