Patty Audience in Germany
A data profile of the people who buy, follow and care about Patty in Germany — modelled from more than twelve digital signal sources. Patty has an estimated audience of 903,019 people in Germany.
The average Patty fan in Germany is 31.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Burger King, Subway, McDonald's, with strongest over-indexing on Burger King (7.96× the country average).
Demographically, the Patty audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Patty fan in Germany is balanced, around 31.7 years old, with strong Community Orientation tendencies and a notable affinity for Burger King.
At a glance
The key figures that characterise the Patty profile in Germany.
Search interest · 12-month trend
Demographics of Patty fans
50.1% are female, 49.9% are male, average age 31.7.
Gender split
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 31.7 |
| Estimated audience size | 903,019 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide Patty audience comes from Germany.
| Country | Share |
|---|---|
| United States | 35.3% |
| Brazil | 17.8% |
| Germany | 12.5% |
Geography
Where the Patty audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~90K | 1.27× | |
| 02 | Hamburg | ~20K | 1.11× | |
| 03 | Baden-Württemberg | ~100K | 1.10× | |
| 04 | Niedersachsen | ~90K | 1.08× | |
| 05 | Rheinland-Pfalz | ~50K | 1.05× | |
| 06 | Berlin | ~40K | 1.05× | |
| 07 | Bayern | ~200K | 1.04× | |
| 08 | Nordrhein-Westfalen | ~200K | 1.03× | |
| 09 | Bremen | ~8K | 1.02× | |
| 10 | Schleswig-Holstein | ~30K | 0.96× | |
| 11 | Thüringen | ~20K | 0.96× | |
| 12 | Sachsen | ~40K | 0.92× | |
| 13 | Sachsen-Anhalt | ~20K | 0.91× | |
| 14 | Saarland | ~10K | 0.91× | |
| 15 | Brandenburg | ~20K | 0.88× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Patty audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizza Hut | Food & Beverages | 9.52× | ||
| 02 | Domino's Pizza | Food & Beverages | 8.31× | ||
| 03 | Coca-Cola | Food & Beverages | 8.31× | ||
| 04 | Burger King | Food & Beverages | 7.96× | ||
| 05 | Subway | Food & Beverages | 7.62× | ||
| 06 | Organic certification | Food & Beverages | 5.71× | ||
| 07 | McDonald's | Food & Beverages | 4.29× | ||
| 08 | Mobile payment | Business & Career | 4.11× | ||
| 09 | Harry Styles | Music & Radio | 3.98× | ||
| 10 | Soft drinks | Food & Beverages | 3.90× | ||
| 11 | Smart device | Technology & Electronics | 3.42× | ||
| 12 | Hermès | Fashion & Accessoires | 3.23× | ||
| 13 | Motorcycle helmet | Cars & Mobility | 3.22× | ||
| 14 | Fast food | Food & Beverages | 3.11× | ||
| 15 | Kitchenware | Home & Garden | 2.38× | ||
| 16 | Sustainable energy | Home & Garden | 2.33× | ||
| 17 | Plug-in hybrid | Cars & Mobility | 2.32× | ||
| 18 | Primark | Shopping | 2.20× | ||
| 19 | Ryanair | Travel & Leisure | 1.86× | ||
| 20 | FIFA World Cup | Sports | 1.60× |
Personality of the Patty audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.79× | |
| Quality Awareness | PREMIUM | 1.81× | |
| Sustainability | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.51× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Social Media Usage | JOY | 0.78× |
Frequently asked questions
How many fans does Patty have in Germany?
Patty has an estimated audience of 903,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Patty fans?
50.1% of Patty fans are female, 49.9% are male, with an average age of 31.7 years.
Which brands do Patty fans like most?
Patty fans show strongest brand affinity for Burger King (7.96×), Subway (7.62×), and McDonald's (4.29×) over the country average.
Where do Patty fans live in Germany?
Patty fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Patty fans also like?
Beyond Patty itself, the audience over-indexes on Subway (7.62×), McDonald's (4.29×), Pizza Hut (9.52×), and Hermès (3.23×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Patty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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