A data profile of the people who buy, follow and care about Patty in Brazil — modelled from more than twelve digital signal sources. Patty has an estimated audience of 1,290,485 people in Brazil.
Patty has an estimated audience of 1,290,485 people in Brazil. 49.2% are female, 50.8% are male, average age 34.8. Top brand affinities: Instagram, Fast food, Shopping malls, Medicine, Snack food.
Top brand affinities include Instagram, Fast food, Shopping malls, with strongest over-indexing on Instagram (1.78× the country average).
Demographically, the Patty audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
The typical Patty fan in Brazil is balanced, around 34.8 years old, with strong Quality Awareness tendencies and a notable affinity for Instagram.
The key figures that characterise the Patty profile in Brazil.
49.2% are female, 50.8% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 34.8 |
| Estimated audience size | 1,290,485 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 33% | |
| 30-39 | 29% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide Patty audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 35.3% |
| Brazil | 17.8% |
| Germany | 12.5% |
The strongest cross-interests of the Patty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online food ordering | Food & Beverages | 2.74× | ||
| 02 | Snack food | Food & Beverages | 2.39× | ||
| 03 | Fast food | Food & Beverages | 2.29× | ||
| 04 | Subway | Food & Beverages | 2.23× | ||
| 05 | McDonald's | Food & Beverages | 2.17× | ||
| 06 | Puma | Fashion & Accessoires | 2.09× | ||
| 07 | Medicine | Business & Career | 1.80× | ||
| 08 | Internet & Social Media | 1.78× | |||
| 09 | Shopping malls | Shopping | 1.77× | ||
| 10 | Local food | Food & Beverages | 1.75× | ||
| 11 | Burger King | Food & Beverages | 1.72× | ||
| 12 | Sweepstakes | Games | 1.72× | ||
| 13 | Hip hop music | Music & Radio | 1.70× | ||
| 14 | Grilling | Food & Beverages | 1.67× | ||
| 15 | Business class | Travel & Leisure | 1.65× | ||
| 16 | Eye shadow | Beauty & Wellness | 1.63× | ||
| 17 | Pop music | Music & Radio | 1.60× | ||
| 18 | Organic farming | Food & Beverages | 1.58× | ||
| 19 | Nike | Fashion & Accessoires | 1.56× | ||
| 20 | Rock music | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.42× | |
| Luxury Orientation | PREMIUM | 1.40× | |
| Price Sensitivity | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.55× | |
| Need for Security | CONSERVATISM | 0.56× | |
| Spirituality | BALANCE | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Patty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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