A data profile of the people who buy, follow and care about Subway in Brazil — modelled from more than twelve digital signal sources. Subway has an estimated audience of 7,172,968 people in Brazil.
The average Subway fan in Brazil is 35.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Goiás.
Top brand affinities include Burger King, McDonald's, Sandwich, with strongest over-indexing on Burger King (2.17× the country average).
Demographically, the Subway audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Subway fan in Brazil is more female, around 35.9 years old, with strong Extroversion tendencies and a notable affinity for Burger King.
The key figures that characterise the Subway profile in Brazil.
62.5% are female, 37.5% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 35.9 |
| Estimated audience size | 7,172,968 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Subway audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 44.4% |
| Brazil | 6.0% |
| United Kingdom | 5.8% |
Where the Subway audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~300K | 2.37× | |
| 02 | Goiás | ~600K | 2.06× | |
| 03 | Mato Grosso | ~200K | 1.61× | |
| 04 | Minas Gerais | ~1M | 1.50× | |
| 05 | Mato Grosso do Sul | ~200K | 1.45× | |
| 06 | Santa Catarina | ~500K | 1.39× | |
| 07 | Paraná | ~500K | 1.26× | |
| 08 | Sergipe | ~80K | 1.09× | |
| 09 | Espírito Santo | ~200K | 1.07× | |
| 10 | Amapá | ~30K | 1.06× | |
| 11 | Pernambuco | ~300K | 1.02× | |
| 12 | Rondônia | ~60K | 1.00× | |
| 13 | Paraíba | ~100K | 0.95× | |
| 14 | Bahia | ~400K | 0.91× | |
| 15 | Rio Grande do Sul | ~400K | 0.91× | |
| 16 | Rio de Janeiro | ~500K | 0.81× | |
| 17 | Maranhão | ~100K | 0.79× | |
| 18 | Alagoas | ~80K | 0.77× | |
| 19 | Piauí | ~70K | 0.73× | |
| 20 | São Paulo | ~1.5M | 0.72× | |
| 21 | Tocantins | ~30K | 0.68× | |
| 22 | Pará | ~100K | 0.64× | |
| 23 | Roraima | ~10K | 0.57× | |
| 24 | Rio Grande do Norte | ~60K | 0.54× | |
| 25 | Amazonas | ~60K | 0.48× | |
| 26 | Acre | ~10K | 0.40× | |
| 27 | Ceará | ~100K | 0.35× |
The strongest cross-interests of the Subway audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coca-Cola Zero | Food & Beverages | 3.29× | ||
| 02 | KFC | Food & Beverages | 2.80× | ||
| 03 | Fried chicken | Food & Beverages | 2.73× | ||
| 04 | Habib's | Food & Beverages | 2.50× | ||
| 05 | Pizza Hut | Food & Beverages | 2.37× | ||
| 06 | Buy one, get one free | Shopping | 2.22× | ||
| 07 | Burger King | Food & Beverages | 2.17× | ||
| 08 | Domino's Pizza | Food & Beverages | 2.13× | ||
| 09 | Sandwich | Food & Beverages | 2.04× | ||
| 10 | Chili's | Food & Beverages | 1.98× | ||
| 11 | McDonald's | Food & Beverages | 1.90× | ||
| 12 | Vestcasa | Shopping | 1.81× | ||
| 13 | Coca-Cola | Food & Beverages | 1.76× | ||
| 14 | Assaí | Food & Beverages | 1.62× | ||
| 15 | Patati Patatá | Music & Radio | 1.61× | ||
| 16 | Outback Steakhouse | Food & Beverages | 1.61× | ||
| 17 | French fries | Food & Beverages | 1.57× | ||
| 18 | Soft drinks | Food & Beverages | 1.56× | ||
| 19 | Pampers | Kids & Family | 1.54× | ||
| 20 | Barbie | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.07× | |
| Urban Lifestyle | OPEN | 1.06× | |
| Creativity | OPEN | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.63× | |
| Individualism | JOY | 0.66× | |
| Career Orientation | POWER | 0.68× |
Subway's target market in Brazil covers an estimated 7,172,968 people, concentrated in São Paulo and Minas Gerais.
62.5% of the Subway audience are female, 37.5% are male, with an average age of 35.9 years.
Subway fans show strongest brand affinity for Burger King (2.17×), McDonald's (1.9×), and Sandwich (2.04×) over the country average.
Subway fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~1M), and Goiás (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Subway itself, the audience over-indexes on McDonald's (1.9×), Sandwich (2.04×), Soft drinks (1.56×), and Habib's (2.5×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Subway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.